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  • Home AFR Smart Investor Home

AFR Smart Investor


  • Brand
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  • Audience
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Brand Overview
About AFR Smart Investor
AFR Smart Investor is an indispensable tool for Australian investors seeking information and analysis aimed at wealth creation and financial security.

Written by a team of well-known financial experts, and utilising the resources of the country's premier financial publishing group, it provides a vast range of investment ideas and opportunities unattainable anywhere else in the media.

The magazine was created from the stable of magazines formerly housing the successful Personal Investor and Shares magazines. It retains the columns and features already proven in the marketplace, while adding a host of new sections that enable investors to move forward with confidence into the 21st century.

When it comes to Australian investment there is only one magazine - AFR Smart Investor - brought to you by The Australian Financial Review.

Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Financial Review Group publication mastheads, including The Australian Financial Review, BRW, CFO, AFR BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Events and Conferences, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Readership: 153,000

52% of Smart Investor readers are ABs. Smart Investor has the highest AB reach & profile of any finance title in Australia.

Source: Roy Morgan Research, June 2010

Circulation

Circulation: 54,085

Source: Audit Bureau of Circulations, June 2010

Audience
AFR Smart Investor is an invaluable tool for those people who are seeking information and analysis about wealth creation and financial security.
Overview
The average AFR Smart Investor reader is 51 years old.

The average AFR Smart Investor reader earns $110K.

AFR Smart Investor readers on average have an investment portfolio worth $1.2 million.

The average AFR Smart Investor reader spends 2 hours and 15 minutes reading the magazine each month.

Source: AFR Smart Investor Reader Survey, March 2008, n=1,393

Readership
151,000

53% of Smart Investor readers are ABs. Smart Investor has the highest AB reach & profile of any finance title in Australia.


Source: Roy Morgan, March 2010
Profile
Smart Investor - Roy Morgan Reader Profile
Smart Investor Media Kit
Circulation
59,627
Source: ABC, December 2009
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rates for advertising in AFR Smart Investor magazine.
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Rates effective until 31st December 2010

Please download the detailed rate card here
CASUAL3x6x 9x12x 15x18x 24x
Full Page$10,249$10,043$9,837$9,631$9,425$9,219$9,013$8,807
Double Page Spread$20,703$20,291$19,828$19,364$18,952$18,540$18,025$17,613
Half Page Spread$13,133$12,927$12,721$12,463$12,257$11,817$11,794$11,588
Half Page$6,129$6,026$5,923$5,820$5,717$5,614$5,511$5,408
Third Page$4,017$3,966$3,914$3,863$3,811$3,760$3,708$3,657
Quarter Page$3,039$2,987$2,936$2,884$2,833$2,781$2,730$2,678
Table Page Strip Ads $1545 per appearance

AFR Smart Investor Rates
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Deadlines & Specs
Any Questions? Call our customer service  
For 2010 deadline information, mechanical specs for AFR Smart Investor and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

AFR Smart Investor Deadlines
AFR Smart Investor Mechanical Specs
 
Regular Sections
AFR Smart Investor has a number of regular sections each month. These include:

Up to speed

Your quick-glace guide to investment - and spending

State of play

- Contrarian
- Bassanese
- Next big thing

Bottom line

- CEO Hot Seat
- Adamson
- Mid Caps
- Small Caps
- Chartist
- DIY Super
- Managed Funds
- Yield Chaser
- Derivatives
- Landlord
- CFDs

Snapshot

A selection of mid and small caps, share lists and top funds.

Wealth Workshop

- Getting Started
- Money Made Easy
- Investor Psychology
- Q&A
- Tales of the Market

For more information regarding the above sections, please speak to your sales representative.

 
 
Special Issues
2010 Smart Investor feature list

FEBRUARY
Red Hot Stock
Masterclass
Be Your Own Financial Planner - Part 2
Education
Emerging Markets

MARCH
Property
SMSF
Be Your Own Financial Planner - Part 3
Forex Column

APRIL
Borrowing to Invest
CFDs / Derivatives
Cash Club
Be Your Own Financial Planner - Part 4
‘Beta Buys’ Column

MAY
Property
Forex
ETFs
Beyond the Big 4 Life Insurance column
Supplement: How to Secure Your Financial Future

JUNE
Minimising Your Tax Bill
Health Survey
VIP Stocks
Forex Column

JULY
Online broking
Financial Year Ahead Roundtable
Managed Funds
Property
‘Beta Buys’
Column Supplement: CFDs

AUGUST
Superannuation
Life Insurance
CFD Column

SEPTEMBER
Blue Ribbon Awards
Property
Forex Column
Supplement: How To Build A Winning Portfolio

OCTOBER
Portfolio Mortgages
SMSFs
Cash Club
Beta Buys Column
Life Insurance Column

NOVEMBER
Property
Special Charting/Software
CFD
Column Supplement: Online Broking

DECEMBER
Best of 2010
CFDs
Franchise Survey
SMILES Survey
Forex Column

JANUARY
Complete Guide To Starting A Small Business
Investing Like a Pro
2011 Roundtable
Beta Buys Column

 To obtain a PDF of the 2010 Smart Investor feature list, please click the below link.
AFR Smart Investor 2009 Features List  
AFR Smart Investor Blue Ribbon Awards Issue  
 
 
Research
A reader survey for AFR Smart Investor was conducted in March 2008.

For more information regarding this or to obtain a copy of the survey, please contact your sales representative.
 
Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Vaughan Cottier
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2208
Fax: (02) 9282 3854
Email: vcottier@fairfaxmedia.com.au
NSW - Fairfax
Clare Tilley
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2242
Fax: (02) 9282 3854
Email: CTilley@fairfaxmedia.com.au
VIC - Fairfax
Richard Unwin
Level 6 Media House, 655 Collins Street
Docklands Victoria 3008
Phone: (03) 8667 3355
Email: runwin@fairfaxmedia.com.au
SA - O'Keeffe Media
Calum Skinner
The Wellington Centre
Unit 17 / 2 Port Rush Road
Payneham SA 5070
Phone: (08) 7225 0299
Fax: (08) 7225 0336
Email: calum@okm.com.au
WA - O'Keeffe Media
Craig Mueller
181 York Street
Subiaco WA 6008
Phone: (08) 9381 7425
Fax: (08) 9382 4850
Email: craig@okm.com.au
QLD - JF Media
Michael Petersen
2 Eton Street
Toowong QLD 4066
Phone: (07) 3876 9299
Fax: (07) 3876 9488
Email: michael@jfmedia.com.au

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