Australian Financial Review

The Financial Review is the leading Australian voice within business and policy with insightful and quality journalism connecting advertisers to Australia’s business and finance community.

Overview

The Australian Financial Review is the leading Australian voice within business and policy with insightful and quality journalism. The Financial Review is the essential daily business intelligence partner for leading business professionals and personal investors, keeping them constantly engaged via newspaper, digital and event channels.

The newspaper gives readers the daily big picture, and the ability to browse the broader news and analysis. People read the sections and subjects that matter most to them. The website, m-site and tablet apps give users the ability to be constantly informed and dig more deeply into the subjects of particular and immediate interest. Financial Review’s conference and event program addresses a wide range of professional development and business networking needs across key topics, industry sectors and professions. Our premier events are in many cases the leading national events on these subjects.

Collectively, through the knowledge and experience of Australia’s largest dedicated business newsroom we help people join the dots and be more confident about their views and decisions they need to make.

 

 

Audience

PRINT/DIGITAL COMBINED PRINT ONLINE TABLET
1,454,000
Total Masthead Audience*
1,023,000
Readership
(Mon-Sat)*
435,000
Monthly Unique Audience^
75,000
Monthly Tablet Audience*
260,281
Circulation
(Mon-Sat)**
4,217,000
Monthly Page Impressions^
138,000
Downloads~
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending August 2014, Nielsen Online Ratings August 2014, people 14+ only. Total masthead reach includes Financial Review (Print/Comp/Tab/Mob Net) (L4W); BOSS; AFR Magazine; **ABC June 2014 Includes AFR M-S, BOSS, AFR Magazine; ^Nielsen Online Ratings, September 2014; ~App Figures as at 08/10/14.

 

Advertising Solutions

The Financial Review offers platform agnostic and tailored solutions to meet advertiser needs.

Print
The Australian Financial Review,  AFR Weekend, The Australian Financial Review Magazine, BOSS, Life & Leisure, Luxury and The Sophisticated Traveller.

Digital
Financial Review website, app for iPad, mobile site and newsletters including Before the Bell, MarketWrap5pm, Asset, Technology, CFO.

Research & Data
Financial Review Group research and database products leverage the information resources of Fairfax to deliver strategic intelligence and research to business customers. For more information click here.

Events
The Financial Review Events team is committed to hosting quality events and providing a high standard of education and insight in the Financial Services sector. For more information  click here.

 

Australian Financial Review

Newspaper Overview

The Australian Financial Review is the essential daily business intelligence partner for leading business professionals and personal investors.

We are the leading national voice that connects advertisers to the business and finance community of influencers, leaders, policy makers, professionals, entrepreneurs and investors, keeping them constantly engaged via the newspaper, website, app for iPad and events.

The Financial Review also produces a series of newspaper inserted magazines on various business and finance topics including – The Australian Financial Review Magazine, and BOSS, as well as lifestyle magazines Life & Leisure: Luxury & The Sophisticated Traveller.

Click on the links below to download The Australian Financial Review Media Kit and Short Credentials.

 

Audience

  READERSHIP* CIRCULATION**
Monday – Friday 

312,000

61,216

Saturday

116,000

62,048

 

AUDIENCE PROFILE

The Financial Review reaches:

  • 46% of Senior Business Executives^
  • 56% of C-Suite Executives^
  • 52% of Senior Financial Services Business Decision Makers^
  • 57% of Senior Real Estate Business Decision Makers^
  • 30% of High Net Worth Investors^^
  • 42% of SMSF Investors~

Profile of the Financial Review Reader*:

  • 79% A or B Social Grade
  • 74% Personal Income $80K+ (Base: FT Workers)
  • 69% Tertiary Educated
  • 74% Managers & Professionals (Base: FT Workers)
  • 16% Business Owners (Base: All Workers)
  • 60% Small Medium Enterprises, 40% Large Enterprises^

For a detailed Financial Review audience please  download the media kit.

Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending August 2014. Profile based on AFR M-Sat;  ^Business Elite Australia Survey, 2014. S/M Enterprises = <250 employees, Large Enterprises = 250+ employees; **ABC June 2014 ^^Investment Trends High Net Worth Investor Report, 2013; ~Investment Trends SMSF Investor Report, 2013

 

Print Sections

The Australian Financial Review prides itself on providing accurate and intelligent editorial. Our individual sections allow readers to source the information directly relevant to them in an accessible format. They also allow advertisers to direct their message at their specific target market.

CATEGORY SECTIONS PLATFORMS
Business Companies & Markets
Enterprise
Marketing & Media
Notices
Property
BOSS magazine
Print (Mon –Sat), Online, App for iPad
Print (Tues & Sat), Online, App for iPad
Print (Mon), Online, App for iPad

Print (Mon –Sat), Online, App for iPad
Print (Mon –Sat), Online, Mobile, App for iPad
Print (Fri – Monthly), Online, App for iPad
Finance Accounting
Asset
Companies & Markets
Notices
Smart Investor
Print (Wed), Online, App for iPad
Print (Mon – Monthly), Online, App for iPad
Print (Mon –Sat), Online, App for iPad
Print (Mon –Sat), Online, App for iPad
Print (Wed), Online, App for iPad
Lifestyle Life & Leisure
Mens Health
Review
Sports Review
AFR Magazine
Luxury
Sophisticated Traveller 
Print (Fri-Sat), Online, App for iPad
Print (Wed), Online, App for iPad
Print (Fri), Online, App for iPad
Print (Mon), Online, App for iPad
Print (Fri – Monthly), Online, App for iPad
Print (Fri-Sat – Quarterly), Online, App for iPad
Print (Fri-Sat – Quarterly), Online, App for iPad
National EGN
News
Education
Government Business
Legal Affairs
Saleroom
Workspace
Print (Mon –Sat), Online, App for iPad
Print (Mon –Sat), Online, App for iPad
Print (Mon), Online, App for iPad
Print (Thurs), Online, App for iPad
Print (Fri), Online, App for iPad
Print (Thurs), Online, App for iPad
Print (Wed), Online, App for iPad
Recruitment Executive Recruitment Print (Fri), Online
Special Reports Special Reports Print (Wed & Thurs), Online, App for iPad
Technology Technology Print (Tue), Online, Mobile & Tablet
World World Print (Mon – Sat) Online, Mobile & Tablet

Deadlines

Booking & Cancellation Deadlines: 10am two business days prior to publication.
Material Deadlines: 12pm one business day prior to publication.

Special Reports & Signature Editions

Special Reports
The Financial Review publishes weekly Special Reports which cover a broad range of topics and industries that are in the news or the focus of change such as finance, property, resources and the environment, travel and business, IT&T and automotive. Advertising and sponsorship are available.

To view the 2014 Special Reports Calendar, please click here.

 

Signature Editions

Along with special reports, the Financial Review also produces a number of highly anticipated Signature Editions throughout the calendar year that wrap around the Financial Review on the day of publication including the Best Performers, Profits Wrap, Budget Wrap, Smart Tax, End of Financial Year, Economic Outlook and Executive Salaries.

For more information on each Signature Edition, please click here.

Rates 

AD UNIT AFR
Mon – Fri
AFR WEEKEND AFR RECRUITMENT LIFE & LEISURE
Full Page $25,583.88 $18,668.41 $39,026.99 $19,434.00
Full Page inc GST $28,142.27 $20,535.25 $42,929.69 $21,377.40
20×7 $13,465.20 $9,825.48 $20,540.52 $10,220.00
20×7 inc GST $14,811.72 $10,808.03 $22,594.57 $11,242.00
10×7 $6,732.60 $4,912.74 $10,270.26 $5,114.00
10×7 inc GST $7,405.86 $5,404.01 $11,297.29 $5,625.40
Junior Page $13,465.20 $9,825.48 $20,540.52 $2,557.00
Junior Page inc GST $14,811.72 $10,808.03 $22,594.57 $2,812.70
10×2 $1,923.60 $1,403.64 $2,934.36 $2,080.00
10×2 inc GST $2,115.96 $1,544.00 $3,227.80 $2,288.00
16×3 $4,616.64 $3,368.74 $4,616.64 $7,042.46
16×3 inc GST $5,078.30 $3,705.61 $5,078.30 $7,746.71

Please note the above rates include a colour loading.
Positional loadings apply.  Please download a detailed rate card card here.

How To Calculate A Rate

1. Apply your per ccm rate
2. Apply position load
3. Apply colour load
4. Ad Cost = column cm x (rate + position load + colour load)

Advertising Specs

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Newspaper Overview

The AFR Weekend is a newspaper that reads like a magazine for readers who love the cut and thrust of business, the excitement and drama of finance and being across the latest in DIY super and investing. It’s editorial style is deeper and more discursive than the Monday to Friday issue. It has a more thought provoking take on the big issues.

Click on the link below to download AFR Weekend media kit.

•  AFR Weekend media kit

 

 

Audience

  READERSHIP* CIRCULATION**
Monday – Friday 312,000 61,216
Saturday 116,000 62,048


AUDIENCE PROFILE

Access to an exclusive and difficult to reach audience:

  • 34% of AFR Weekend readers do not read the Mon-Fri edition. Combined reach of the Financial Review Mon to Fri and AFR Weekend is 642,000*
Access a highly valuable and engaged audience:
  • Reach 27% of C-Suite Executives each weekend^
  • Highest average FT income of any weekend newspaper: $145K p.a.*
  • Highest average amount in investments of any weekend newspaper: $675K*
  • Highest A Social Grade profile of any weekend newspaper: 55%*
  • Highest profile of Business Owners of any weekend newspaper: 16%*
AFR Weekend’s senior executive audience take action after reading the newspaper^:
  • 2 in 3 get ideas of what to buy from publications
  • 9 in 10 are prepared to pay more for quality
  • 7 in 10 say they like to own the latest technology items

For a detailed AFR Weekend audience profile please download the media kit.

Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending August 2014; **ABC June 2014; ^Business Elite Australia Survey 2014
 

Sections

The AFR Weekend provides breadth & depth on business, international & domestic news through a variety of insightful and relevant sections.

CATEGORY TITLE PLATFORMS
Business Companies and Markets
Enterprise
Notices
Property
Print (Mon – Sat), Online, App for iPad
Print (Tues and Sat), Online, App for iPad
Print (Mon – Sat), Online, App for iPad
Print (Mon – Sat), Online, App for iPad
Finance Companies and Markets
Notices
Smart Money
Print (Mon – Sat), Online, App for iPad
Print (Mon – Sat), Online, App for iPad
Print (Sat), Online, App for iPad
Lifestyle Life and Leisure
Luxury

Sophisticated Traveller

Weekend Fin
Print (Fri – Sat), Online, App for iPad
Print (Fri – Sat – Quarterly), Online, App for iPad
Print (Fri – Sat – Quarterly), Online, App for iPad
Print (Sat), Online, App for iPad
National News Print (Mon – Sat), Online, App for iPad
Opinion Perspective Print (Sat), Online, App for iPad
World World Print (Mon – Sat) Online, Mobile & Tablet

 

Rates

AD UNIT AFR WEEKEND LIFE & LEISURE
Full Page

$18,668.41

$19,434.00

Full Page inc GST

$20,535.25

$21,377.40

20×7

$9,825.48

$10,220.00

20×7 inc GST

$10,808.03

$11,242.00

10×7

$4,912.74

$5,114.00

10×7 inc GST

$5,404.01

$5,625.40

Junior Page

$9,825.48

$2,557.00

Junior Page inc GST

$10,808.03

$2,812.70

Please note the above rates include a colour loading. Positional loadings apply. Please click here for a detailed rate card.

How To Calculate A Rate

1. Select the ad size
2. Apply your per ccm rate
3. Apply position load
4. Apply colour load
Ad Cost = column cm x (rate + position load + colour load)

 

Deadlines

Booking & Cancellation Deadlines: 10am two business days prior to publication.
Material Deadlines: 12pm one business day prior to publication.

 

Ad Specs

For AFR Weekend advertising specs please click here.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 192,000 (Smart Money section)

• Average net worth is $642K (2.1x more than average)
• 1 in 2 are equities investors (90% more likely than average)
• 2 in 3 are confident about their financial situation (29% more likely than average)
• Almost 1 in 4 are SMSF investors (2.6x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

AFR Magazine

 

The Australian Financial Review Magazine is Australia’s pre-eminent monthly inserted magazine. It pioneered serious reporting of the luxury sector in Australia and has for nearly two decades held an unmatched reputation as a magazine of both style and substance. Through features on people and issues spanning business, politics, travel, fashion, design, food and wine, sport and the arts, it covers matters of style with substance, and issues of substance with style. It uses some of the best writers, columnists, photographers and illustrators in the country and has set the benchmark for innovative magazine design.It won best inserted magazine at the 2013 Australian Publishers Association awards.

 Fore more information visit the AFR Magazine brand page.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 192,000 (Smart Money section)

• Average net worth is $642K (2.1x more than average)
• 1 in 2 are equities investors (90% more likely than average)
• 2 in 3 are confident about their financial situation (29% more likely than average)
• Almost 1 in 4 are SMSF investors (2.6x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Magazine Overview

BOSS is Australia’s premier magazine for business leaders and high-achievers – and those who wish to learn from them.

Launched in March 2000, BOSS has grown to be the magazine of choice for the upper echelons of the Australian business community and those who aspire to lead.

BOSS has a core focus on management and corporate culture, but its motivating force is the desire to build a community of interest and knowledge around the latest ideas in leadership and the workplace, in Australia and internationally.

BOSS is designed for a discerning reader, those who are at the most senior levels of organisations and those aspiring for success and improvement. It’s the magazine with special access to the top Australian corporate executives and reveals their winning strategies.

Supporting and complementing the magazine’s print edition are a strong online presence that include social media communities on LinkedIn, Facebook and Twitter.

For more information, visit the BOSS Magazine brand page.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 192,000 (Smart Money section)

• Average net worth is $642K (2.1x more than average)
• 1 in 2 are equities investors (90% more likely than average)
• 2 in 3 are confident about their financial situation (29% more likely than average)
• Almost 1 in 4 are SMSF investors (2.6x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Magazine Overview

Life & Leisure LUXURY is a glossy, large-format magazine that appears quarterly in The Australian Financial Review. From its May 2007 launch issue, Luxury was an instant success with readers and advertisers alike.

 

Luxury continues to build its following, combining in-depth coverage of the faces and figures behind the global luxury industry with the latest trends and products here and overseas, including: fashion, motoring, grooming, watches, jewellery, design, technology, food & wine, property, architecture and interiors.

 

For more information visit the Luxury Magazine brand page.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 192,000 (Smart Money section)

• Average net worth is $642K (2.1x more than average)
• 1 in 2 are equities investors (90% more likely than average)
• 2 in 3 are confident about their financial situation (29% more likely than average)
• Almost 1 in 4 are SMSF investors (2.6x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Magazine Overview

Life & Leisure The Sophisticated Traveller magazine showcases the finest travel writing and photography, from home, the region and the rest of the world. It is published quarterly and hosted by Australia’s most respected daily business newspaper The Australian Financial Review.

Sophisticated Traveller provides a high end travel environment to cater to our high net worth audiences’ travel interests.

For more information visit the Sophisticated Traveller brand page

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 192,000 (Smart Money section)

• Average net worth is $642K (2.1x more than average)
• 1 in 2 are equities investors (90% more likely than average)
• 2 in 3 are confident about their financial situation (29% more likely than average)
• Almost 1 in 4 are SMSF investors (2.6x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Australian Financial Review

Website Overview

The Financial Review website at AFR.com gives users the ability to be consistently informed and dig deeply into the subjects of particular and immediate interest such as Markets, Resources, Technology and much more.

Click on the links below to download The Australian Financial Review Media Kit and Short Credentials.

 

 

 

 

Audience

  MONTHLY UA PAGE VIEWS AVG TIME P/PERSON
Website* 435,000 4,217,000 18 mins 37 secs


User Profile^
The Financial Review website user profile:

  • 57% Male / 43% Female
  • 58% Social Grade A/B (vs. 40% population average)
  • 30% C Suite Reach~
  • 56% Tertiary Educated  (vs. 36% the population average)
Source: *Nielsen Online Ratings September 2014, ^emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending August 2014, Nielsen Online Ratings August 2014, people 14+ only. Financial Review Website. ~Business Elite Australia Survey, 2014
 

Sections

  • National - Economy, Politics, Politics, Education, Legal Affairs, Workspace (BOSS), Arts & Saleroom, Government Business, Professional Services
  • Opinion - Columns, Blogs, Letters, Our Writers
  • World - World
  • Business - ResourcesDaily, Property, Financial Services (Asset), Industries, Marketing & Media, Companies, Enterprise
  • Technology - Digital Life
  • Markets - Before the Bell, Markets Today, Capital (CFO), MarketWrap5pm, Markets Data, Street Talk, Share Tables
  • Personal Finance - Smart Money, Portfolio, Investment Guides
  • Lifestyle - Life & Leisure, Mens Health, Sport, Review, AFR Magazine, Luxury, Sophisticated Traveller

For more information on Financial Review website brands and sections please download the media kit.

 

Creative Options

AFR.com

  • Homepage Buyout Package.
    Homepage buy out including half page or Mrec plus a leaderboard.
  • Super Hero Package.
    When the user opens the Financial Review website homepage, the super hero automatically expands to show full superhero creative and can be contracted or re-expanded on click.
  • Sushi Train Package.
    Large format carousel style creative to showcase multiple advertising messages or product features.
  • Page Skins Package.
    Framing of the afr.com homepage in conjunction with sponsorship of traditional ad units for complete impact and ownership.
  • Product Sponsorships.
    Monthly sponsorship of a Financial Review Group branded section from inserted magazines, regular columns and Financial Review sub brands.
  • Custom Publications (Microsite).
    Full advertising sponsorship of a bespoke editorial environment which can include video and other interactive functionality.

Newsletters
The Financial Review delivers a number of newsletters daily and weekly.

  • Before The Bell – offers a daily briefing on overnight trading.
  • MarketWrap5pm – a round up of all the day’s market and business action.
  • Technology - delivers technology leaders tech news, information, features and reviews.
  • CFO – for CFOs and senior finance professionals.

For more information about the Financial Review website and newsletter creative options please download the media kit.

 

Rates

Please contact your sales representative for details on the Financial Review website rates.

 

Ad Specs

For details on specifications for the Financial Review website please click here.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 192,000 (Smart Money section)

• Average net worth is $642K (2.1x more than average)
• 1 in 2 are equities investors (90% more likely than average)
• 2 in 3 are confident about their financial situation (29% more likely than average)
• Almost 1 in 4 are SMSF investors (2.6x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Tablet Overview

Winner Of The Panpa Best News App 2012 and 2013

News breaking. Agenda setting. Authoritative. Experience award winning journalism in a content rich, interactive, world-class app from Australia’s leading authority on business and finance.

You can enjoy:

  •  The Financial Review each morning with breaking news throughout the day, plus evening market analysis.
  • Exclusive commentary and analysis in Companies & Markets, Street Talk, Chanticleer, World, Technology and much more.
  • Integrated video from Financial Review TV and Financial Review Sunday
  • Thought-provoking and entertaining articles from Review, Perspective, Smart Money and Men’s Health.
  • All your favourite magazines including AFR Magazine, BOSS, Capital, Life & Leisure Luxury and Sophisticated Traveller.
  • Saved articles for later reading.
  • Sharing through email, Facebook and Twitter.

 

Click on the links below to download The Australian Financial Review Media Kit and Short Credentials.

 

 

Audience

  DOWNLOADS* MONTHLY AUDIENCE^

PAGES PER VISIT**

AVG VISIT DURATION**
App 138,000 75,000 17.60 5 mins 47 secs
AUDIENCE PROFILE
  • 77% Male/23% Female^
  • Average age is 43yrs^
  • Average FT income is $152K p.a. (2x the average FT worker)^
  • 77% Managers & Professionals (Base: All workers)^
  • 23% Business Owners (Base: All workers)^
  • 65% A Social Grade (3x more likely than average)^
  • Average value of investments is $637K (2.2x the national average)^
  • Reaches more than 1 in 4 senior executives who intend to purchase a luxury car in the next 12 months~
  • Reaches more than 2 in 5 senior executives who intend to purchase a luxury watch in the next 12 months~
Sources: *Apple iTunes as at 08/10/14; ^emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending August 2014, Nielsen Online Ratings August 2014, people 14+ only; ~Business Elite Australia Survey 2014; **Google Analytics, September 2014

 

Features

The Financial Review app for iPad offers all the same sections as the newspaper as well as additional app only features including Editors Choice, Markets Data, Companies Index and Breaking News.

  • Constant updates and real time news.
  • Exclusive commentary and analysis
  • Video interviews and analysis
  • Markets data centre with live stock quotes and interactive data and watch lists.
  • All your favourite magazines, including AFR Magazine, BOSS, Capital, Life & Leisure Luxury and Sophisticated Traveller.

 

Creative Options

  • Full page interstitial (run of index pages)
  • Half page/Mrec or Leaderboard (in article)

 

Rates

For advertising and sponsorship enquires, please contact your representative.

 

Ad Specs

For advertising specs for the Financial Review app for iPad please click here.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 192,000 (Smart Money section)

• Average net worth is $642K (2.1x more than average)
• 1 in 2 are equities investors (90% more likely than average)
• 2 in 3 are confident about their financial situation (29% more likely than average)
• Almost 1 in 4 are SMSF investors (2.6x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Mobile Overview

As part of the ongoing evolution of the Financial Review’s digital strategy, the launch of the m-site caps the growth of this truly multi-platform product.

The m-site, when used in conjunction with all Financial Review platforms including print, website and the PANPA award winning app for iPad, completes the user experience and engagement in our quality journalism.

And of course, the m-site also provides our loyal advertisers with the ideal opportunity to access this notoriously time poor and hard to reach audience at all hours of the day.

Click on the links below to download The Australian Financial Review Media Kit and Short Credentials.

 

 

 

Sections

The AFR m-site contains all the content from AFR.com, mirroring its broader content sections which are accessible through a drop down menu and throughout the site.

The core section structure are as follows: Home page, National, Business, Markets, Technology, Opinion and World. As per AFR.com, each section contains specialist sub sections. Markets, for instance, will include sub sections around equity, debt and currency markets, as well as the latest featured content.

 

Creative Options

The AFR m-site contains banner & Mrec inventory across all index pages (including home page) and article pages.
  • The mobile banner is placed at the top of all index and article pages.
  • The Mrec is below the fold on all index pages (including home page). 

 

Rates 

For AFR M-Site rates please contact your representative.

 

Ad Specs

For advertising specifications for the Financial Review mobile site please click here.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.

A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

363,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 77% A/B Social Grade
  • Average household income $153K p.a.
  • Average net worth $595K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

 


Advertiser Benefits

280,000 Monthly Reach (Tuesday Financial Review):

• 37% of readers work in companies with <100 employees^
• 16% are business owners^ (51% higher than average)
• 81% are A/B Social Grade
• Average FT income is $134K p.a. (69% higher than average)
• Average net worth is $570K (90% higher than average)
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014 ^Base: Employed FT or PT

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Audience Insights

• 53% of CFO’s read the Financial Review (M-F) – 2.7x more than The Australian.
• The Financial Review delivers wealthy individuals with the power to influence.

 

Reach to senior business decision makers by main area of responsibility:

• 38% of actuarial (insurance) decision makers
• 47% of accounting & management consultancy services decision makers
• 46% of finance & treasury decision makers
Source: Business Elite Australia Survey 2014

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Advertiser Benefits

Unique and respected editorial coverage with the  brand equity of the Financial Review.
249,000 Monthly Reach (Education Section)*:
• 68% Male/ 32% Female
•  80% A/B Social Grade
•  Average FT income is $123K p.a. (56% higher than average)
•  Average net worth is $563K (86% higher than average)
% Reach to Senior Business Executives (Financial Review M-F)^:
• 51% of SBEs with a postgraduate qualification
•  47% of SBEs considering an MBA
•  52% of SBEs considering a university-based short course
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Business Elite Australia Survey 2014

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.
Special Reports covers a wide range of topics, from buying bricks and mortar property investments to trading in foreign exchange and derivatives. Our coverage of major industries includes topics such as defense, mining and banking. We talk to leading business people to get their views on the economic climate and analyse industry strengths and weaknesses.
In industry-based topics, our specialist reporters are given free rein to examine and discuss the major issues affecting the industry in question. We highlight potential problems and discuss solutions and possible repercussions of chosen strategies. Many of our reports carry articles by leading industry commentators, highlighting their concerns and hopes for the future.
To download the 2014 Financial Review Special Reports calendar click here.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

Audience Profile

Monthly Readership: 338,000 (Technology section)*
  • 79% Male/21% Female
  • Average age is 46 years
  • 31% are IT business decision makers (50% more likely than average)^
  • The Financial Review reaches 44% of senior IT business decision makers each week**
  • 80% of Financial Review senior executives agree: ‘keeping up with the latest technology is vital to the success of my business’**
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014; ^Base: FT workers; **Business Elite Australia Survey 2014

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 192,000 (Smart Money section)

• Average net worth is $642K (2.1x more than average)
• 1 in 2 are equities investors (90% more likely than average)
• 2 in 3 are confident about their financial situation (29% more likely than average)
• Almost 1 in 4 are SMSF investors (2.6x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Contact Us

FRG - NSW Office+61 (02) 9282 3540
amy.barnett@fairfaxmedia.com.au
FRG - VIC OfficePeter Dowd
+61 (03) 8667 1196
peter.dowd@fairfaxmedia.com.au
FRG - QLD Office+61 (07) 3835 7531
JBatzloff@fairfaxmedia.com.au
FRG - WA Office+61 (08) 9220 1400
lmolyneux@fairfaxmedia.com.au
FRG - SA Office+61 (08) 8210 1122
bbarber@fairfaxmedia.com.au
More information