Australian Financial Review

The Financial Review is the leading Australian voice within business and policy with insightful and quality journalism connecting advertisers to Australia’s business and finance community.

Overview

 

The Australian Financial Review is the leading Australian voice within business and policy with insightful and quality journalism. The Financial Review is the essential daily business intelligence partner for leading business professionals and personal investors, keeping them constantly engaged via newspaper, digital and event channels.

The newspaper gives readers the daily big picture, and the ability to browse the broader news and analysis. People read the sections and subjects that matter most to them. The website, m-site and tablet apps give users the ability to be constantly informed and dig more deeply into the subjects of particular and immediate interest. Financial Review’s conference and event program addresses a wide range of professional development and business networking needs across key topics, industry sectors and professions. Our premier events are in many cases the leading national events on these subjects.

Collectively, through the knowledge and experience of Australia’s largest dedicated business newsroom we help people join the dots and be more confident about their views and decisions they need to make.

 

Audience

The Financial Review Audience Personas

PRINT/DIGITAL COMBINED PRINT ONLINE TABLET
1,367,000
Total Masthead Audience*
1,007,000
Readership
(Mon-Sat)*
418,000
Monthly Unique Audience^
98,000
Monthly Tablet Audience*
249,845
Circulation
(Mon-Sat)**
4,404,00
Monthly Page Impressions^
155,000
Downloads~
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending January 2015, Nielsen Online Ratings January 2015, people 14+ only. Total masthead reach includes Financial Review (Print/Comp/Tab/Mob Net) (L4W); BOSS; AFR Magazine; **ABC December 2014 Includes AFR M-S, BOSS, AFR Magazine; ^Nielsen Online Ratings, February 2015; ~App Figures as at 13/03/2015.
 

Advertising Solutions

The Australian Financial Review offers a variety of innovative advertising options across print, online, mobile, tablet , email , Research & Data and Events to ensure we connect with our readers wherever and whenever they choose.

Go to the Ad Specs page for the full creative specs and deadlines for all of our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

Australian Financial Review

Newspaper Overview

The Australian Financial Review is the essential daily business intelligence partner for leading business professionals and personal investors.

We are the leading national voice that connects advertisers to the business and finance community of influencers, leaders, policy makers, professionals, entrepreneurs and investors, keeping them constantly engaged via the newspaper, website, mobile, app for iPad and events.

The Financial Review also produces a series of newspaper inserted magazines on various business and finance topics including – The Australian Financial Review Magazine and BOSS, as well as lifestyle magazines Life & Leisure Luxury & Life & Leisure The Sophisticated Traveller.

Click on the links below to download The Australian Financial Review Media Kit and Short Credentials.

 

Audience

  READERSHIP* CIRCULATION**
Monday – Friday 

304,000

57,961

Saturday

116,000

55,354

 

AUDIENCE PROFILE

The Financial Review reaches:

  • 46% of Senior Business Executives^
  • 56% of C-Suite Executives^
  • 52% of Senior Financial Services Business Decision Makers^
  • 57% of Senior Real Estate Business Decision Makers^
  • 30% of High Net Worth Investors^^
  • 42% of SMSF Investors~

Profile of the Financial Review Reader*:

  • 81% A or B Social Grade
  • 77% Personal Income $80K+ (Base: FT Workers)
  • 69% Tertiary Educated
  • 74% Managers & Professionals (Base: FT Workers)
  • 14% Business Owners (Base: All Workers)
  • 60% Small Medium Enterprises, 40% Large Enterprises^

For a detailed Financial Review audience please  download the media kit.

Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014. Profile based on AFR M-F;  ^Business Elite Australia Survey, 2014. S/M Enterprises = <250 employees, Large Enterprises = 250+ employees; **ABC September 2014 ^^Investment Trends High Net Worth Investor Report, 2013; ~Investment Trends SMSF Investor Report, 2013

 

Print Sections

The Australian Financial Review prides itself on providing accurate and intelligent editorial. Our individual sections allow readers to source the information directly relevant to them in an accessible format. They also allow advertisers to direct their message at their specific target market.

CATEGORY SECTIONS PLATFORMS
Business Companies & Markets
Enterprise
Marketing & Media
Notices
Property
BOSS magazine
Print (Mon –Sat), Online, App for iPad
Print (Tues & Sat), Online, App for iPad
Print (Mon), Online, App for iPad

Print (Mon –Sat), Online, App for iPad
Print (Mon –Sat), Online, Mobile, App for iPad
Print (Fri – Monthly), Online, App for iPad
Finance Accounting
Asset
Companies & Markets
Notices
Smart Investor
Print (Wed), Online, App for iPad
Print (Mon – Monthly), Online, App for iPad
Print (Mon –Sat), Online, App for iPad
Print (Mon –Sat), Online, App for iPad
Print (Wed), Online, App for iPad
Lifestyle Life & Leisure
Mens Health
Review
Sports Review
AFR Magazine
Luxury
Sophisticated Traveller 
Print (Fri-Sat), Online, App for iPad
Print (Wed), Online, App for iPad
Print (Fri), Online, App for iPad
Print (Mon), Online, App for iPad
Print (Fri – Monthly), Online, App for iPad
Print (Fri-Sat – Quarterly), Online, App for iPad
Print (Fri-Sat – Quarterly), Online, App for iPad
National EGN
News
Education
Government Business
Legal Affairs
Saleroom
Workspace
Print (Mon –Sat), Online, App for iPad
Print (Mon –Sat), Online, App for iPad
Print (Mon), Online, App for iPad
Print (Thurs), Online, App for iPad
Print (Fri), Online, App for iPad
Print (Thurs), Online, App for iPad
Print (Wed), Online, App for iPad
Recruitment Executive Recruitment Print (Fri), Online
Special Reports Special Reports Print (Wed & Thurs), Online, App for iPad
Technology Technology Print (Tue), Online, Mobile & Tablet
World World Print (Mon – Sat) Online, Mobile & Tablet

Deadlines

Booking & Cancellation Deadlines: 10am two business days prior to publication.
Material Deadlines: 12pm one business day prior to publication.

 

Special Reports & Signature Editions

Special Reports

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage. Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities. But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

 

Click the link below to download the 2015 Special Reports Calendar:

 

Signature Editions

Along with special reports, the Financial Review also produces a number of highly anticipated Signature Editions throughout the calendar year that wrap around the Financial Review on the day of publication including the Best Performers, Profits Wrap, Budget Wrap, Smart Tax, End of Financial Year, Economic Outlook and Executive Salaries.

For more information on each Signature Edition, please click here.

Rates 

AD UNIT AFR
Mon – Fri
AFR WEEKEND AFR RECRUITMENT LIFE & LEISURE
Full Page $25,583.88 $18,668.41 $39,026.99 $19,434.00
Full Page inc GST $28,142.27 $20,535.25 $42,929.69 $21,377.40
20×7 $13,465.20 $9,825.48 $20,540.52 $10,220.00
20×7 inc GST $14,811.72 $10,808.03 $22,594.57 $11,242.00
10×7 $6,732.60 $4,912.74 $10,270.26 $5,114.00
10×7 inc GST $7,405.86 $5,404.01 $11,297.29 $5,625.40
Junior Page $13,465.20 $9,825.48 $20,540.52 $2,557.00
Junior Page inc GST $14,811.72 $10,808.03 $22,594.57 $2,812.70
10×2 $1,923.60 $1,403.64 $2,934.36 $2,080.00
10×2 inc GST $2,115.96 $1,544.00 $3,227.80 $2,288.00
16×3 $4,616.64 $3,368.74 $4,616.64 $7,042.46
16×3 inc GST $5,078.30 $3,705.61 $5,078.30 $7,746.71

Please note the above rates include a colour loading.
Positional loadings apply.  Please download a detailed rate card card here.

How To Calculate A Rate

1. Apply your per ccm rate
2. Apply position load
3. Apply colour load
4. Ad Cost = column cm x (rate + position load + colour load)

 

Advertising Specs

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

369,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 78% A/B Social Grade
  • Average household income $165K p.a.
  • Average investments $645K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage.
Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.
But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Newspaper Overview

The AFR Weekend is a newspaper that reads like a magazine for readers who love the cut and thrust of business, the excitement and drama of finance and being across the latest in DIY super and investing. It’s editorial style is deeper and more discursive than the Monday to Friday issue. It has a more thought provoking take on the big issues.

Click on the link below to download AFR Weekend media kit.

•  AFR Weekend media kit (PDF)

•  AFR Weekend short credentials (PDF)

 

 

Audience

  READERSHIP* CIRCULATION**
Monday – Friday 304,000 57,961
Saturday 116,000 55,354


AUDIENCE PROFILE

Access to an exclusive and difficult to reach audience:

  • 38% of AFR Weekend readers do not read the Mon-Fri edition. Combined reach of the Financial Review Mon to Fri and AFR Weekend is 634,000*
Access a highly valuable and engaged audience:
  • Reach 27% of C-Suite Executives each weekend^
  • Highest average FT income of any weekend newspaper: $138K p.a.*
  • Highest average amount in investments of any weekend newspaper: $719K*
  • Highest A Social Grade profile of any weekend newspaper: 55%*
  • Highest profile of Business Owners of any weekend newspaper: 15%*
AFR Weekend’s senior executive audience take action after reading the newspaper^:
  • 2 in 3 get ideas of what to buy from publications
  • 9 in 10 are prepared to pay more for quality
  • 7 in 10 say they like to own the latest technology items

For a detailed AFR Weekend audience profile please download the media kit.

Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014; **ABC September 2014; ^Business Elite Australia Survey 2014
 

Sections

The AFR Weekend provides breadth & depth on business, international & domestic news through a variety of insightful and relevant sections.

CATEGORY TITLE PLATFORMS
Business Companies and Markets
Enterprise
Notices
Property
Print (Mon – Sat), Online, App for iPad
Print (Tues and Sat), Online, App for iPad
Print (Mon – Sat), Online, App for iPad
Print (Mon – Sat), Online, App for iPad
Finance Companies and Markets
Notices
Smart Money
Print (Mon – Sat), Online, App for iPad
Print (Mon – Sat), Online, App for iPad
Print (Sat), Online, App for iPad
Lifestyle Life and Leisure
Luxury

Sophisticated Traveller

Weekend Fin
Print (Fri – Sat), Online, App for iPad
Print (Fri – Sat – Quarterly), Online, App for iPad
Print (Fri – Sat – Quarterly), Online, App for iPad
Print (Sat), Online, App for iPad
National News Print (Mon – Sat), Online, App for iPad
Opinion Perspective Print (Sat), Online, App for iPad
World World Print (Mon – Sat) Online, Mobile & Tablet

 

Rates

AD UNIT AFR WEEKEND LIFE & LEISURE
Full Page

$18,668.41

$19,434.00

Full Page inc GST

$20,535.25

$21,377.40

20×7

$9,825.48

$10,220.00

20×7 inc GST

$10,808.03

$11,242.00

10×7

$4,912.74

$5,114.00

10×7 inc GST

$5,404.01

$5,625.40

Junior Page

$9,825.48

$2,557.00

Junior Page inc GST

$10,808.03

$2,812.70

Please note the above rates include a colour loading. Positional loadings apply. Please click here for a detailed rate card.

How To Calculate A Rate

1. Select the ad size
2. Apply your per ccm rate
3. Apply position load
4. Apply colour load
Ad Cost = column cm x (rate + position load + colour load)

 

Deadlines

Booking & Cancellation Deadlines: 10am two business days prior to publication.
Material Deadlines: 12pm one business day prior to publication.

 

Ad Specs

For AFR Weekend advertising specs please click here.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

369,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 78% A/B Social Grade
  • Average household income $165K p.a.
  • Average investments $645K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage.
Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.
But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 188,000 (Smart Money section)

• Average investments $678K (2.1x more than average)
• 2 in 5 are equities investors (83% more likely than average)
• 2 in 3 are confident about their financial situation (35% more likely than average)
• Almost 1 in 4 are SMSF investors (2.5x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

AFR Magazine

 

The Australian Financial Review Magazine is Australia’s pre-eminent monthly inserted magazine. It pioneered serious reporting of the luxury sector in Australia and has for nearly two decades held an unmatched reputation as a magazine of both style and substance. Through features on people and issues spanning business, politics, travel, fashion, design, food and wine, sport and the arts, it covers matters of style with substance, and issues of substance with style. It uses some of the best writers, columnists, photographers and illustrators in the country and has set the benchmark for innovative magazine design.It won best inserted magazine at the 2013 Australian Publishers Association awards.

 

 

Fore more information visit the AFR Magazine brand page.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

369,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 78% A/B Social Grade
  • Average household income $165K p.a.
  • Average investments $645K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage.
Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.
But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 188,000 (Smart Money section)

• Average investments $678K (2.1x more than average)
• 2 in 5 are equities investors (83% more likely than average)
• 2 in 3 are confident about their financial situation (35% more likely than average)
• Almost 1 in 4 are SMSF investors (2.5x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Magazine Overview

BOSS is Australia’s premier magazine for business leaders and high-achievers – and those who wish to learn from them.

Launched in March 2000, BOSS has grown to be the magazine of choice for the upper echelons of the Australian business community and those who aspire to lead.

BOSS has a core focus on management and corporate culture, but its motivating force is the desire to build a community of interest and knowledge around the latest ideas in leadership and the workplace, in Australia and internationally.

BOSS is designed for a discerning reader, those who are at the most senior levels of organisations and those aspiring for success and improvement. It’s the magazine with special access to the top Australian corporate executives and reveals their winning strategies.

Supporting and complementing the magazine’s print edition are a strong online presence that include social media communities on LinkedIn, Facebook and Twitter.

For more information, visit the BOSS Magazine brand page.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

369,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 78% A/B Social Grade
  • Average household income $165K p.a.
  • Average investments $645K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage.
Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.
But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 188,000 (Smart Money section)

• Average investments $678K (2.1x more than average)
• 2 in 5 are equities investors (83% more likely than average)
• 2 in 3 are confident about their financial situation (35% more likely than average)
• Almost 1 in 4 are SMSF investors (2.5x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Magazine Overview

Life & Leisure LUXURY is a glossy, large-format magazine that appears quarterly in The Australian Financial Review. From its May 2007 launch issue, Luxury was an instant success with readers and advertisers alike.

 

Luxury continues to build its following, combining in-depth coverage of the faces and figures behind the global luxury industry with the latest trends and products here and overseas, including: fashion, motoring, grooming, watches, jewellery, design, technology, food & wine, property, architecture and interiors.

 

For more information visit the Luxury Magazine brand page.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

369,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 78% A/B Social Grade
  • Average household income $165K p.a.
  • Average investments $645K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage.
Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.
But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 188,000 (Smart Money section)

• Average investments $678K (2.1x more than average)
• 2 in 5 are equities investors (83% more likely than average)
• 2 in 3 are confident about their financial situation (35% more likely than average)
• Almost 1 in 4 are SMSF investors (2.5x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Magazine Overview

Life & Leisure The Sophisticated Traveller magazine showcases the finest travel writing and photography, from home, the region and the rest of the world. It is published quarterly and hosted by Australia’s most respected daily business newspaper The Australian Financial Review.

Sophisticated Traveller provides a high end travel environment to cater to our high net worth audiences’ travel interests.

For more information visit the Sophisticated Traveller brand page

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

369,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 78% A/B Social Grade
  • Average household income $165K p.a.
  • Average investments $645K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage.
Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.
But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 188,000 (Smart Money section)

• Average investments $678K (2.1x more than average)
• 2 in 5 are equities investors (83% more likely than average)
• 2 in 3 are confident about their financial situation (35% more likely than average)
• Almost 1 in 4 are SMSF investors (2.5x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

Australian Financial Review

Adaptive Desktop, Tablet & Mobile

“As demand for digital grows and changes, so do we. Welcome to the new-look afr.com. It’s a premium multi-platform experience, meaning not just access to content from our award-winning journalists across all devices, but more ways for advertisers to reach out to our premium audience.”

Michael Stutchbury , Editor-in-Chief, March 2015

 

As an adaptive site, afr.com works seamlessly across desktop, mobile and tablet devices. The upgraded search feature and the new navigation means the content audiences want is now much quicker to find. While the design of the site has been praised by users as easy to read.

It’s the same agenda setting, news-breaking content, presented in a premium digital experience. afr.com delivers a sharper business edge.

Click on the links below to download The Australian Financial Review Media Kit and Short Credentials.

 

Audience

MONTHLY UA^ MONTHLY TRAFFIC* AVG TIME P/PERSON*
Website (Desktop) 305,000 4,404,000 23 mins 11 secs
Tablet 98,000   -   -
Mobile 63,000   -   -
Website, tablet and mobile combined 458,000   -   -


User Profile^
The Financial Review website user profile:

  • 73% Male / 27% Female
  • 43% Social Grade A (vs. 21% population average)
  • 40% C Suite Reach~
  • 59% Tertiary Educated (vs. 36% the population average)
Source: *Nielsen Online Ratings February 2015, ^emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending January 2015, Nielsen Online Ratings January 2015, people 14+ only. ~Australian Business Leaders Survey, 2015

 

Sections

News:   We give decision makers the view they need of issues shaping Australia’s and the world’s economy now and in years to come – from monetary policy to taxation, trade and the forces shaping domestic and international political debate.

 

Street Talk:   We bring you the breaking stories, so you are the first to know what influences deal-makers in Mergers & Acquisitions and Institutional investing. In time-critical capital markets, knowing of developments before the market reacts is invaluable.

 

Real Estate:   Find all you need to know about Property – who bought, who sold and who made money from the market across Australia. You also have access to news, features, analysis and profiles, focusing on listed property trusts, developers, fund managers and private investors.

 

Leadership:   Discover the secrets of high-performers and high-performing cultures, whether you’re a leader or aspiring to lead. Leadership brings together BOSS magazine’s deep access to the C-suite with the best of The Australian Financial Review’s business education news and insights.

 

Lifestyle:   You’ve earned it, now it’s time to enjoy it. Explore a richer lifestyle in travel, fashion, food, wine and design, with news, features, interviews and reviews.

 

Special Reports:   Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review‘s daily news coverage. Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.

 

Advertising Solutions

AFR.com offers a variety of innovative digital advertising solutions.

Go to the Fairfax Ad Product Site Matrix page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

369,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 78% A/B Social Grade
  • Average household income $165K p.a.
  • Average investments $645K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage.
Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.
But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 188,000 (Smart Money section)

• Average investments $678K (2.1x more than average)
• 2 in 5 are equities investors (83% more likely than average)
• 2 in 3 are confident about their financial situation (35% more likely than average)
• Almost 1 in 4 are SMSF investors (2.5x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.

App for iPad

Winner Of The Panpa Best News App 2012 and 2013

News breaking. Agenda setting. Authoritative. Experience award winning journalism in a content rich, interactive, world-class app from Australia’s leading authority on business and finance. You can enjoy:

• The Financial Review each morning with breaking news throughout the day, plus evening market analysis.
• Exclusive commentary and analysis in Companies & Markets, Street Talk, Chanticleer, World, Technology and much more.
• Integrated video from Financial Review TV and Financial Review Sunday
• Thought-provoking and entertaining articles from Review, Perspective, Smart Money and Men’s Health.
• All your favourite magazines including AFR Magazine, BOSS, Life & Leisure Luxury and Sophisticated Traveller.
• Saved articles for later reading.
• Sharing through email, Facebook and Twitter.

 

Click on the links below to download The Australian Financial Review Media Kit and Short Credentials.

 

 

Audience

DOWNLOADS* MONTHLY TRAFFIC** MONTHLY PAGES PER SESSION**

MONTHLY SESSIONS PER USER**

AVG SESSION DURATION**
App 155,000 5,919,000 22.66 11.68 10 mins 20 secs
AUDIENCE PROFILE
  • 76% Male/24% Female
  • Average age is 45yrs
  • Average FT income is $173K p.a. (2.2x the average FT worker)
  • 68% Managers & Professionals (Base: All workers)
  • 19% Business Owners (Base: All workers)
  • 61% A Social Grade (3x more likely than average)
  • 2x more likely than average to have $500k+ in investments
  • 3.5x more likely to intend to spend $70k+ on their next car
  • 2.1x more likely to be big spenders on watches and jewellery
Sources: *Apple iTunes as at 13/03/15; ^emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending January 2015, Nielsen Online Ratings January 2015, people 14+ only; **Google Analytics, February 2015

 

Features

The Financial Review app for iPad offers all the same sections as the newspaper as well as additional app only features including Editors Choice, Markets Data, Companies Index and Breaking News.

  • Constant updates and real time news.
  • Exclusive commentary and analysis
  • Video interviews and analysis
  • Markets data centre with live stock quotes and interactive data and watch lists.
  • All your favourite magazines, including AFR Magazine, BOSS, Capital, Life & Leisure Luxury and Sophisticated Traveller.

 

Ad Specs

Go to Ad Specs and Tablet Advertising Guidelines for the full creative specs and deadlines for all our tablet advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

Companies & Markets

The Financial Review’s Companies & Markets centre lift out is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.A Financial Services section within the lift out appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.

 

Key Features

  • Street Talk and the Alex cartoon on the second page
  • Global business page
  • Three to four pages of dedicated Markets coverage each day
  • Three to four pages of dedicated Financial Services coverage each
  • Monday and one dedicated page Tuesday to Friday
  • Matthew Stevens column on the back page Tuesday to Friday

 

Audience

369,000 Monthly Reach (Companies & Markets Mon-Sat)*

  • 74% Male/26% Female
  • Average age 48 years
  • 78% A/B Social Grade
  • Average household income $165K p.a.
  • Average investments $645K
Business Decision Makers % Reach (AFR Mon-Sat)^

  • 63% Investment/ Corporate Fund Management
  • 76% Foreign Exchange & Capital Markets
  • 58% Banking & Financial Services for Corporate Clients
Sources: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2014; ^Business Elite Australia Survey 2014

Enterprise

  • Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.

Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax,  regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.

 

 

Marketing & Media

The latest news in marketing, advertising and media, delivered at the start of the week.The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media.Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes. 

 

Advertising Benefits

  • Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
  • 41% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
  • Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.

 

Audience Insights

Financial Review reach to senior business executives*:
  • 37% of CMOs (2x the reach of The Australian)
  • 47% Marketing/Advertising/PR business decision makers (34% higher than The Australian)
  • The Financial Review (M-F) is the publication senior marketing and advertising decision makers say is most important to their job
Source: *Business Elite Australia Survey 2014

Property

Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.

 

Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.

Each day provides a focus on various sectors such as:

 Rural – Monday
 Residential – Friday/Saturday
 Commercial – Tuesday/ Wednesday/Thursday

 Advertising Benefits

  • The Property section appeals to the industry leaders and those interested in property market movements.
  • The Financial Review reaches more than 1 in 2 executive property investors who know the value it brings to their personal wealth portfolio.*
  • The Financial Review reaches 57% of senior real estate business decision makers.*
Source: *Business Elite Australia 2014, Financial Review Mon-Sat

Accounting

The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.

 

The section includes:

• trends and challenges faced by the profession
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector

 

 

 

 

Men's Health

The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!

 

Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.

The page is lively and readers frequently interact with it, wanting more information or suggesting topics they would like covered.

Review

Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.

 

Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.

 

Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.

 

 Audience Profile

Monthly Readership: 348,000(Review Section)

  • 72% Male/ 28% Female
  • Average age is 48 years
  • 76% are A/B Social Grade
  • Average FT income is $120K p.a. (52% higher than average)
  • 67% are tertiary educated
  • 2.4x more likely than average to have a postgraduate qualification
  • 84% more likely than average to be business owners
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014.

Sports Review

On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.
During the rugby season, the page also features a column by former Wallaby caption John Eales ‑  an exclusive insight into the game from one of the code’s great players.

Education

The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.

 

Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.

 

Government Business

The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.
Verona Burgess writes on the important issues for the Federal Public Service with Christopher Jay’s column looking at Government Tenders and Announcements which is of interest to the general business sector

The section also provides an ideal environment for placement of Government Tenders and Notices advertisements

Legal Affairs

Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.

This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.

Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.

 

 

 

Advertising Benefits

• The Financial Review delivers astute, high net worth individuals who have a vested interested in the changes and influence of the legal profession in Australia.
• 51% of legal business decision makers and 44% of executives  whose main responsibility is legal services read the Financial Review (59% and 26% more than The Australian, respectively)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products and services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: *Business Elite Australia Survey 2014

Executive Recruitment

Advertiser Benefits

• Financial Review reaches 52% of C-Suite executives (CEO/CFO/COO/CIO/CMO)*
• Financial Review readers are powerful senior executives who are responsible for more than $2.9 million in annual business decisions*
• Financial Review senior executives are wealthy, earning $246K p.a.*
• 63% of the Financial Review’s senior executive audience would consider changing jobs for the right position*
• Attract both passive and active candidates.
• 82% of Friday Financial Review readers are in a position to engage with Recruitment advertising, by either actively seeking or browsing through job ads to get an idea of what’s out there.^
• Entice career orientated, upwardly mobile candidates.
• More business executives rate the Financial Review as the most important publication for their job than any other publication in Australia.

 

Source: *Business Elite Australia Survey 2014 (Financial Review M-S); ^Friday Financial Review Reader Survey November 2012 (N=707)

Special Report

Special Reports provide more detailed commentary and analysis on the top trends that are reported in the Financial Review’s daily news coverage.
Drawing on a team of established business journalists, special reports aim to give readers a better understanding of developments in the business community that may impact on their own activities.
But the reports do not only provide news behind the news. Where possible, the special reports team aim to find trends before they become common currency.

Technology

The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives.  It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.

 

Key Priorities

• Connected: Australia’s only regular telecommunications column in a national newspaper.
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.

 

World

The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.

 

Key Priorities

 Whether it be the European debt crisis, the state of the US economy, the impact of China and growth of emerging economies, the Financial Review brings wide coverage and expert opinion.

Smart Money

The Smart Money liftout in the AFR Weekend  is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.

 

Additional key features include:

• Superannuation – the latest trends and strategies for  self-managed super funds
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.

 

 

 

Advertiser Benefits

Monthly Readership: 188,000 (Smart Money section)

• Average investments $678K (2.1x more than average)
• 2 in 5 are equities investors (83% more likely than average)
• 2 in 3 are confident about their financial situation (35% more likely than average)
• Almost 1 in 4 are SMSF investors (2.5x more likely than average)
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014.

Life & Leisure

The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.

 

Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.

 

Click on the link below to download the Life & Leisure media kit.

•  Life & Leisure media kit

Weekend FIN

The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.

 

• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….

Perspective

Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.

 

The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.

 

AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.

Advertising Benefits

• Feature articles appeal to the astute reader who want more detail on the cultural and political issues being debated throughout the country.
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.