Drive

Drive is Australia's leading automotive recommendation destination. Drive makes motoring easier for Australian consumers by providing recommendations for a growing range of day-to-day automotive choices.

Overview

By utilising our expertise, information and technology, Drive helps consumers by recommending relevant cars, services and experiences. From fuel and parking to servicing, financing and car changing, we provide useful information to any device they find us on.

For the car-interested, Drive provides the latest automotive news through Australia’s most trusted and respected editorial team.

For customers on a path to purchase, Drive provides recommendation and advice through hundreds of independent reviews, culminating in Drive Car of the Year, Australia’s most comprehensive annual car review.

 

Drive is a marketplace for all things automotive with convenient buying and selling tools as well as car valuations, cheap parking, fixed price servicing, fuel watch and much more.

Through its multi-media platform, Drive delivers convenience for consumers and a high quality, affluent audience for advertisers.

 

Contacts

For more information contact your Fairfax Media sales representative or refer to the Contact Us section.

Drive

Overview

Drive’s newspaper section in The Sydney Morning Herald and The Age on Saturday delivers a relaxed weekend read for car-interested audiences, with the Showroom section provides the perfect buyer’s companion. It is informative, highly respected and influential, creating a greater visual impact for advertisers.

Drive in print is an excellent complement to online advertising as it drives traffic to the website, extends audience reach and increases web enquiries.

Audience

Each week, Drive reaches a quality audience of over 1.1 million.

Readers of Drive are more likely than readers of CarsGuide, to be intending to purchase a new vehicle in the next 12 months.

Source: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Feb 2014.

Contacts

For more information contact your Fairfax Media sales representative or refer to the Contact Us section.

Drive

Overview

The Drive.com.au website is the ultimate path to purchase tool. With up-to-the-minute auto news, independent expert reviews and long-term owner reviews, Drive.com.au is the ideal automotive environment.

Drive.com.au is also a highly relevant destination for the entire car journey, as it features convenient buying and selling tools, car valuations, cheap parking, fixed price servicing, fuel watch and much more.

Drive.com.au is an outstanding complement to newspaper advertising as it creates a constant web presence throughout the week and extends audience reach. 

 

Audience

Drive.com.au reaches 756,000* high value consumers each month. Of the online automotive competitive set, Drive.com.au has the highest proportion of audience with a household income of $120k+^.

Source: *Nielsen Hybrid Mar 2014.  ^emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Feb 2014, Nielsen Online Ratings, Feb 2013, people 14+ only. Competitive set: carsales.com.au, carsguide.com.au

 

Contacts

For more information contact your Fairfax Media sales representative or refer to the Contact Us section.

Overview

Drive’s free smartphone apps (iPhone, Android and Bada) provide consumers a convenient car-buying companion. Users can browse the extensive listing of new and used vehicles in the palm of their hand, even on the go. Drive’s m-site offers all these features and is accessible on any web-enabled mobile device.

Drive’s tablet app (iPad) is the ultimate auto app, giving consumers a closer look at their favourite cars. In addition to the search functions, they can access the latest news, comprehensive vehicle reviews, stunning photo galleries and entertaining videos.

 

 

Audience

Drive.com.au (Tablet/Mobile) has a monthly audience of 189,000.  A third of Drive’s Tablet/Mobile audience would consider buying a luxury car brand.

 Source: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Feb 2014, Nielsen Online Ratings, Feb 2014, people 14+ only.

Contacts

For more information contact your Fairfax Media sales representative or refer to the Contact Us section.

Contact Us

Drive - Lineage Advertising13 25 35
Drive - Display Advertising+61 (02) 9282 1313
More information