The Age

Intelligent, independent and integral to Victorians' lives. The Age is the perfect medium to reach an influential, discerning audience. An audience that is forever curious.

Overview

The Age has been an integral part of Victorian life since it was first published on October 17, 1854.

As Victoria’s premier news publication, and with its team of experienced journalists, international correspondents and high-profile commentators, The Age remains committed to attracting an influential, discerning audience.

Following the advent of digital technology, The Age delivers quality cross-platform news and information to Victorians every day of the week through our print, online, mobile and tablet offerings.

 

Click the link below to download the The Age Media Kit and Short Credentials:
The Age Media Kit (PDF)
The Age Short Credentials (PDF)

 

Audience

Advertisers looking for an influential, discerning audience are attracted by the quality readers that The Age offers every day through its multi-media cross-platform channels. It comes as no surprise that most of Australia’s leading brands advertise with The Age. 

Print/Digital Combined  Print* Online M-Site^^ Tablet App
3,047,000*
Audience
(last 4 weeks)
753,000
Readership
(Mon-Fri ave)
1,556,000^
Monthly Unique Audience
189,157
Ave Daily Unique Browsers
228,000*
Used in the last 4 weeks
706,000
Readership
(Sat)
597,164^^
Ave Daily Unique Browsers
21,345,498
Monthly Page Impressions
548,786~
Downloads to Date
612,000
Sunday Readership
75,193,000^
Monthly Page Views
2min 47sec
Average Session Duration
1hr 30min 59sec^
Time Per Person
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jan 2014, Nielsen Online Ratings Jan 2014, people 14+ only. ^Nielsen Hybrid, Feb 2014. ^^Nielsen Market Intelligence, Feb 2014. ~AppFigures as at end of Feb 14.

 

Advertising Solutions

The Age is consistently developing and delivering advertisers a variety of innovative print, digital and cross-platform solutions.

Go to Ad Specs for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, please contact your Fairfax Media sales representative, or refer to the Contact Us section.

The Age

Newspaper Overview

The Age has been an integral part of Victorian life since it was first published on October 17, 1854.

As Victoria’s premier newspaper, and with its team of experienced journalists, international correspondents and high-profile commentators, The Age remains committed to attracting an influential, discerning audience.

The Age continues to strengthen its publishing base by developing sections and launching new magazines and books to meet the needs of a diverse and engaged audience.

The winner of numerous awards for editorial excellence, The Age is proud of its record of fearless and independent reporting and is determined to maintain this tradition.

PANPA 2012 Sunday Newspaper of the Year
PANPA 2011 Newspaper of the Year

Click the link below to download the The Age Media Kit and Short Credentials:
• The Age Media Kit (PDF)
• The Age Short Credentials (PDF)

 

Audience

The Age attracts a loyal, discerning audience by delivering ‘journalism you can trust’ every day of the week.

The high quality of the editorial content from The Age provides a compelling reason to connect with a trusted brand, particularly in a market offering multiple ways to access information.

This solid foundation has created a range of sections and special publications to engage our readers, connect with our community and provide advertisers with the ability to reach diverse market segments.

The Age is the ‘must use’ choice for advertisers who want to reach an influential and affluent market. The Age readers are 62% more likely than The Herald Sun readers to belong to the A Social Grade.*

The Age is the newspaper of choice for high income earners in Victoria, with 46% of people earning $80k+ reading at least one edition every week.*

 

Readership and Circulation:

Edition Readership* Circulation^
Monday-Friday (Ave) 753,000 207,987
Saturday 706,000  247,735
Sunday 612,000 216,097
Source: *Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jan 2014. ^Audit Bureau of Circulations, ave total paid masthead sales (print/digital), Dec 2013.

 

Sections

The Age produces a range of sections across the week that appeal to the broad interests of our readers, including sport, travel, technology, food, wine, finance, business, education, cars, employment and property.

Readers of The Age are passionate about their interests. They seek out information from experts, and in the The Age they find what they’re looking for.

Sections provide advertisers with the opportunity to deliver their message to a highly targeted audience, one that is more likely to have a strong interest in what they have to offer.

Category Title Platforms
News News (EGN)
Insight
Print (Mon to Sun), Online, Mobile & Tablet
Print (Sat) & Tablet
Business & Finance BusinessDay
Money
Print (Mon to Sat), Online, Mobile & Tablet
Print (Wed), Online, Mobile & Tablet
Sport Sport Print (Mon to Sun), Online, Mobile & Tablet
Health & Lifestyle Pulse Print (Mon)
Food & Wine Good Food Epicure Print (Tue), Online, Mobile & Tablet
Television and Technology Green Guide (Livewire) Print (Thurs) & Tablet
Arts & Entertainment The Shortlist
Spectrum
Print (Fri)
Print (Sat) & Tablet
Travel Traveller Print (Sat) Online, Mobile & Tablet
Fashion & Beauty M Print (Sun) & Tablet
Education Education Print (Mon) & Online
Property Domain Print (Sat & Sun), Online, Mobile & Tablet
Motoring Drive Print (Sat), Online, Mobile & Tablet
Employment MyCareer Print (Sat), Online, Mobile & Tablet

 

Special Features

The Age annually publishes a range of special magazines and supplements, posters and pocket guides. These publications are part of our strategy to connect more effectively with our readers and in doing so, provide our advertisers with products that are aligned to their interests and the audience segment they seek.

The themes and topics of our strategic publications cover subjects such as wine, fashion, retail sales and home decoration and include such titles as Wine Style, Living by Design, Spring Fashion Magazine, Home Essentials, Prime, Christmas Essentials and Boxing Day On Sale!

Click the links below to download the 2013 features calendars:

 

Rates

All rates published on this site are effective from March 4, 2013.

From March 4, 2013 all advertising sections of The Age change to a compact display advertising pricing model, which includes colour loading. Positional loadings still apply.

Compact Display Rates – The Age EGN

Page Size Mon-Fri
(Excl GST)
Saturday
(Excl GST)
Sunday
(Excl GST)
Full Page $54,400.00  $81,184.00  $59,104.00
Half Page $27,200.00  $40,592.00  $29,552.00
Quarter Page $13,600.00  $20,296.00  $14,776.00

 

Compact Display Rates – The Age Sections

Page Size Mon-Fri
(Excl GST)
Saturday
(Excl GST)
Sunday
(Excl GST)
Full Page $23,827.84  $35,741.44  $25,738.56
Half Page $11,913.92  $17,870.72  $12,869.28
Quarter Page $5,956.96  $8,935.36  $6,434.64
Notes: Rates shown are casual rates. All rates are inclusive of colour and exclude GST. Not all sizes are available in all sections all days. Section loadings as per existing rate cards.

Rate Card:
Click the links below to download or view the current rate cards.

 

Ad Specs

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information on The Age, please contact your Fairfax Media sales representative, or click Contact Us.

Spectrum

Under the new banner of The Saturday Age Spectrum, the redesigned Life & Style gets a fresh look and additional columns to complement the features and faces readers already love. Along with the usual thought-provoking and entertaining stories on theatre, books, food, cinema, the visual arts, gardening and music, there’ll be an added focus on the home and shopping, plus a critical guide to the latest dvds and downloads.

With the latest word on what’s happening and when, Spectrum brings the colours of Melbourne to life.

For more information, visit the Spectrum brand page.

News (EGN)

The News book, also referred to as Early General News (EGN), is the leading section of The Age every day and wraps all the other sections.

News contains all the latest local, national and international news and includes our daily Editorial, along with Opinion, the Letters page and Focus which provides more comprehensive coverage of a leading story.

Written by our team of award winning journalists, the News section has a well deserved reputation for integrity and factual reporting.

The appeal of News for advertisers is that it has such broad connection with readers.

Click the link below to download The Age Short Credentials:

Insight

Insight is the second News section every Saturday and provides a deeper analysis of local and international events.

With longer feature articles enabling stories to be explored in more detail, Insight adds substance to recent news and events. Also featured are the popular Letters and Opinion page, articles by regular and popular columnists. Insight gives readers a well – rounded perspective on local, national and international stories.

Insight complements the main News section and provides a showcase for journalistic excellence to deliver a compelling read every week.

BusinessDay

Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.

Click the links below to download more information:
Business Day – Short Credentials (PDF)

Across the week, Business Day also takes time to focus on three key areas to help businesses:

 

My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.

My Small Business – Short Credentials (PDF)

Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.

Executive Style – Short Credentials (PDF)

IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.

• IT Pro Short Credentials (PDF)

Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

In general, Australians love their sport and readers of The Age are no different. Our Sport section appears everyday of the week in print and across our digital platforms. The Age Sport section delivers the most comprehensive coverage of the latest triumphs, tragedies, twists and turns from the world of sport.

Sport in The Age means more results, more insights, more analysis, all written in an informative and entertaining way, a style that acknowledges our passion.

Click the link below to download the Sport Short Credentials:
Sport – Short Credentials (PDF)

Pulse

Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.

Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.

 

Good Food Epicure

Good Food Epicure is the longest running weekly food and wine guide in Victoria and one of the most popular sections for both Age readers and those in the hospitality industry.

Published every Tuesday, Good Food Epicure appeals to ‘foodies’ (those who make food, wine and entertaining central to their lifestyles), casual or ‘big occasion’ diners and also those looking for information about fresh produce or new wine to try.

Written and edited by noted food and wine writers and columnists, Good Food Epicure features everything from industry news and restaurant, bar and wine reviews to recipes, the latest kitchen gadgets and topical food related feature articles.

 

Click below to download the Good Food Epicure Short Credentials:
• Good Food Epicure Short Credentials (PDF)

For more information, visit the Good Food brand page.

Green Guide

Green Guide is unique in that it boosts circulation and readership of The Age every Thursday.

First published in 1949 as The Age Radio Guide and then expanding into The Age Radio and Television Guide in 1956, Green Guide remains a favourite with Age readers who hold it in high regard for commentary, analysis and review of current and forth-coming television programs, as well as the reviews of CDs, DVDs, computer games and software.

Click the links below to download the Green Guide Short Credentials and Entertainment rate card:
Green Guide – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

The Shortlist

The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.

The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.

Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.

Click the links below to the short credentials and Entertainment rate cards:
The Shortlist Short Credentials (PDF)
SMH Entertainment Rate Card (PDF)
The Age Entertainment Rate Card (PDF)

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

M

M is a full-colour, magazine-style section lifting out in The Sunday Age. Written in a style that is ideally suited to the relaxed frame of mind of our Sunday readers, M is smart, fun and useful.

As the focus of M is people: what they wear, where they go and what they do, M covers fashion, food, health, the home, gardening, and entertainment.

As M enters its third year of publication, enjoying the record breaking circulation growth of The Sunday Age, the focus is becoming more local, more Melbourne, with a greater emphasis on fashion and beauty but still maintaining the favourites.

For advertisers the diversity of M is appealing, as is the 7 day TV guide which ensures retention over the week and greater exposure.

Click the links below to download the M Short Credentials and Entertainment rate card:
M – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

Education

Education is available each Monday in The Age and online nestled under the national section of theage.com.au.

Focussing on topical issues as well as schooling and training options, Education contains advice for students and parents on such topics as managing the VCE year to subject and course selection for career path planning.

Education provides targeted opportunities for advertisers to reach parents, students, teacher and education professionals.

Click the link below to download the short credentials for Education:
The Age Education – Short Credentials (PDF)

 

Domain

The Age, which published real estate advertising in its first edition in 1854, is synonymous with the Victorian property market.

Domain is published every Saturday and Sunday and comprehensively covers the real estate market across both metropolitan and regional areas.

The section features market news and information, extensive Open For Inspection and Auction listings, house of the week, a weekly suburb profile, commentary on the rental market and a regular section on coast and country living as well as extensive and visually engaging listings of properties for sale.

To complete the coverage, Domain regularly includes features on interstate and investment property, while market commentary and auction results are published every Sunday and an all-encompassing look at the Victorian market is provided twice a year in the Domain Property Review.

For more information, visit the Domain brand page.

Drive

The Age’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

To find out more, visit the Drive brand page.

MyCareer

Appearing in The Saturday Age, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.

For more information, visit the MyCareer brand page.

Magazine Overview

Good Weekend is the premiere magazine of quality journalism in the country. Every week our stories are the talking points of dinner parties throughout Sydney and Melbourne. They are stories that define the times we live in and are essential reading for those seeking to be on top of culture and debate.

Every Saturday, Good Weekend is inserted into Australia’s most well-respected newspapers, The Sydney Morning Herald and The Age – must-reads for 1.6 million Australians in two major states.*

A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass-reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.

Click the links below to download the Good Weekend Media Kit and Short Credentials:
Good Weekend Media Kit (PDF)
Good Weekend Short Credentials (PDF)

 

Audience

Good Weekend is the No. 1 newspaper inserted magazine in the country for talking to the lucrative ‘A’ Social Grade market.

Good Weekend is delivered like a newspaper and received like a magazine. It is therefore able to provide the high-level branding, strong design and involvement of a much-loved magazine. This provides enormous opportunity for advertisers, as Good Weekend penetrates the time-rich sanctuary of the weekend, forming an essential part of our readers’ leisure routine.

Good Weekend is inserted into The Age and The Sydney Morning Herald newspapers, which deliver to the two most important economic markets:

  • 59% of Australia’s population live in NSW & VIC*

Good Weekend readers are*:

  • 63% more likely than average to be Social Grade A
  • 50% more likely than average to earn $80k+

Readership & Circulation:

Readership* Circulation^
Good Weekend (NSW/VIC) 1,150,000 424,443
Good Weekend (NSW) 626,000 228,392
Good Weekend (VIC) 524,000 196,051
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jan 2014. ^Audit Bureau of Circulations Dec 2013.
 

Regular Sections

Good Weekend seeks to entertain and inform through superior editorial and much-loved regular features. With its stable of award-winning journalists, Good Weekend upholds Fairfax Newspapers’ lineage of courageous reporting.

Starters
A fun introduction to the magazine and your weekend, with funny, moving and provocative short pieces that define trends and offer snapshots of metropolitan Australian life. Danny Katz brings his sage advice to the dilemmas of 21st-century life in Modern Guru, and Jacqueline Maley defines and explains new things, terms and trends in Dictionary for the Modern World.

Two of Us
One of the best-loved and best-recognised columns in Australian media, Two of Us profiles a relationship between two Australians – brothers and sisters, husbands and wives, parents and children, and friends, from countless walks of life. Often deeply moving and always fascinating, this column generates letters to the editor every week and remains a page readers nominate as one of their favourite reads.

Weekender
Your guide to how to spend your weekend. The best of food, fashion and ideas. We profile the restaurants, cafes and bars everyone is talking about, and show you objects of desire to buy for your home and dream destinations to book for your next weekend away. There are new exercise trends, or the latest craze your children will soon be asking for. There’s an app of the week, and The List – great things to buy that weekend, at every price-point.

Fashion
Our guide to the latest looks takes a current catwalk trend and shows you the clothes available here that fit the trend. It includes stylists’ tips on how to pull the look together and a web wish that you can buy from your laptop or phone as you read the magazine.

Food
Renowned chef Neil Perry interprets his signature style in relaxed, inspiring recipes full of fresh flavours. Perry provides tips on ingredients and techniques, as well as matching wine recommendations.

The Quiz
Test your wits against your partner, family and friends with our famous quiz.

 

Rates

View the snapshot of the full and double-page spread rates below. For all other sizes please download the rate card. Please note that information contained here may be subject to change without notice.

Page Size Rate (Excl GST) Rate (Incl GST)
National Full Page
DPS
$39,300
$72,265
$43,230
$79,491
NSW Full Page
DPS
$22,035
$40,505
$24,238
$44,555
VIC Full Page
DPS
$17,770
$32,670
$19,547
$35,936
Note: Costs based on Casual Rates.

Rate Card:

Click the link below to download the Good Weekend rate card:

 

Ad Specs

Click the link below to download the booking and material deadlines:

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative, or refer to the Contact Us section.

Spectrum

Under the new banner of The Saturday Age Spectrum, the redesigned Life & Style gets a fresh look and additional columns to complement the features and faces readers already love. Along with the usual thought-provoking and entertaining stories on theatre, books, food, cinema, the visual arts, gardening and music, there’ll be an added focus on the home and shopping, plus a critical guide to the latest dvds and downloads.

With the latest word on what’s happening and when, Spectrum brings the colours of Melbourne to life.

For more information, visit the Spectrum brand page.

News (EGN)

The News book, also referred to as Early General News (EGN), is the leading section of The Age every day and wraps all the other sections.

News contains all the latest local, national and international news and includes our daily Editorial, along with Opinion, the Letters page and Focus which provides more comprehensive coverage of a leading story.

Written by our team of award winning journalists, the News section has a well deserved reputation for integrity and factual reporting.

The appeal of News for advertisers is that it has such broad connection with readers.

Click the link below to download The Age Short Credentials:

Insight

Insight is the second News section every Saturday and provides a deeper analysis of local and international events.

With longer feature articles enabling stories to be explored in more detail, Insight adds substance to recent news and events. Also featured are the popular Letters and Opinion page, articles by regular and popular columnists. Insight gives readers a well – rounded perspective on local, national and international stories.

Insight complements the main News section and provides a showcase for journalistic excellence to deliver a compelling read every week.

BusinessDay

Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.

Click the links below to download more information:
Business Day – Short Credentials (PDF)

Across the week, Business Day also takes time to focus on three key areas to help businesses:

 

My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.

My Small Business – Short Credentials (PDF)

Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.

Executive Style – Short Credentials (PDF)

IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.

• IT Pro Short Credentials (PDF)

Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

In general, Australians love their sport and readers of The Age are no different. Our Sport section appears everyday of the week in print and across our digital platforms. The Age Sport section delivers the most comprehensive coverage of the latest triumphs, tragedies, twists and turns from the world of sport.

Sport in The Age means more results, more insights, more analysis, all written in an informative and entertaining way, a style that acknowledges our passion.

Click the link below to download the Sport Short Credentials:
Sport – Short Credentials (PDF)

Pulse

Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.

Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.

 

Good Food Epicure

Good Food Epicure is the longest running weekly food and wine guide in Victoria and one of the most popular sections for both Age readers and those in the hospitality industry.

Published every Tuesday, Good Food Epicure appeals to ‘foodies’ (those who make food, wine and entertaining central to their lifestyles), casual or ‘big occasion’ diners and also those looking for information about fresh produce or new wine to try.

Written and edited by noted food and wine writers and columnists, Good Food Epicure features everything from industry news and restaurant, bar and wine reviews to recipes, the latest kitchen gadgets and topical food related feature articles.

 

Click below to download the Good Food Epicure Short Credentials:
• Good Food Epicure Short Credentials (PDF)

For more information, visit the Good Food brand page.

Green Guide

Green Guide is unique in that it boosts circulation and readership of The Age every Thursday.

First published in 1949 as The Age Radio Guide and then expanding into The Age Radio and Television Guide in 1956, Green Guide remains a favourite with Age readers who hold it in high regard for commentary, analysis and review of current and forth-coming television programs, as well as the reviews of CDs, DVDs, computer games and software.

Click the links below to download the Green Guide Short Credentials and Entertainment rate card:
Green Guide – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

The Shortlist

The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.

The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.

Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.

Click the links below to the short credentials and Entertainment rate cards:
The Shortlist Short Credentials (PDF)
SMH Entertainment Rate Card (PDF)
The Age Entertainment Rate Card (PDF)

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

M

M is a full-colour, magazine-style section lifting out in The Sunday Age. Written in a style that is ideally suited to the relaxed frame of mind of our Sunday readers, M is smart, fun and useful.

As the focus of M is people: what they wear, where they go and what they do, M covers fashion, food, health, the home, gardening, and entertainment.

As M enters its third year of publication, enjoying the record breaking circulation growth of The Sunday Age, the focus is becoming more local, more Melbourne, with a greater emphasis on fashion and beauty but still maintaining the favourites.

For advertisers the diversity of M is appealing, as is the 7 day TV guide which ensures retention over the week and greater exposure.

Click the links below to download the M Short Credentials and Entertainment rate card:
M – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

Education

Education is available each Monday in The Age and online nestled under the national section of theage.com.au.

Focussing on topical issues as well as schooling and training options, Education contains advice for students and parents on such topics as managing the VCE year to subject and course selection for career path planning.

Education provides targeted opportunities for advertisers to reach parents, students, teacher and education professionals.

Click the link below to download the short credentials for Education:
The Age Education – Short Credentials (PDF)

 

Domain

The Age, which published real estate advertising in its first edition in 1854, is synonymous with the Victorian property market.

Domain is published every Saturday and Sunday and comprehensively covers the real estate market across both metropolitan and regional areas.

The section features market news and information, extensive Open For Inspection and Auction listings, house of the week, a weekly suburb profile, commentary on the rental market and a regular section on coast and country living as well as extensive and visually engaging listings of properties for sale.

To complete the coverage, Domain regularly includes features on interstate and investment property, while market commentary and auction results are published every Sunday and an all-encompassing look at the Victorian market is provided twice a year in the Domain Property Review.

For more information, visit the Domain brand page.

Drive

The Age’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

To find out more, visit the Drive brand page.

MyCareer

Appearing in The Saturday Age, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.

For more information, visit the MyCareer brand page.

Magazine Overview

The Sun-Herald and The Sunday Age’s must-read weekly magazine, Sunday Life’s one big goal is to inspire. Inspire your body, inspire your mind.

With this in mind, Sunday Life creates beautiful, lively and inspirational pages in food, home, fashion, travel and health & wellbeing. With every single page, we want to motivate – whether it’s with a new idea or thought, a trend or tip, a profile, a real-life story, or a drive to purchase or activity.

Click the links below to download the Sunday Life Media Kit and Short Credentials:
Sunday Life Media Kit (PDF)
Sunday Life Short Credentials (PDF)

 

Audience

Readership & Circulation:

Readership* Circulation^
Sunday Life (NSW/VIC) 1,007,000 428,504
Sunday Life (NSW) 570,000 264,261
Sunday Life (VIC) 438,000 164,243
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending January 2014. ^Audit Bureau of Circulations December 2013
 

What’s Inside

Food:
Every week, we will showcase a famous & fabulous chef and their special offerings. Think Stephanie Alexander, Nigella Lawson and Jamie Oliver.

Health & Wellbeing:
Michelle Bridges dishes our fabulous tips as well as offering mouth-watering healthy recipes. Jacqueline Pascarl dispenses her unique advice in her agony aunt column. An Essential Family spread will also align closely with the much-loved Essential Kids and Essential Baby products online.

Ties That Bind:
This column peeks into the private loves of real people and celebrities, interviewing mothers and daughters about their ties that bind. Is blood thicker than water? What is it that makes your relationship special?  A riveting read, every week.

Feature Stories:
Combining in-depth profiles with lifestyle pieces, trends, stories and fly-on-the-wall and first person reads, we peek into the photo albums and lives of celebrities with several very personal pages. All our stories will aim to interest and inspire, to provoke debate and to produce “aha” and read-out-loud moments.

Travel:
Sunday is the perfect time to plan, scheme … or just daydream about travel, so Sunday Life’s dribble-inducing regular travel section is also about inspiration.  Well-known travel writer Ute Junker takes us into her pick of lust-have locations.

Fashion:
Not only will Sunday Life showcase creative fashion shoots, beautiful models and interesting locations, we will also cover real advice for real people.

Trends & Products:
It’s a products page – but with an edge: something you want, something you need, something to eat and something to read. Plus a fab zeitgeist column: Going Up and Going Down.

Home:
Fames interior stylists Heather Nette-King and Andrea Jones will be peering inside some of the countries most gorgeous homes. We’ll be discovering the most precious possessions of our most stylish people, then learning how to steal the look with real product ideas. Beautiful.

 

Rates

Rates effective 1 Jan 2014.

View the snapshot of the full and double page spread rates below. For all other sizes please download the rate card. Please note that information contained here may be subject to change without notice.

Display Rates:

Page Size Rate (Excl GST) Rate (Incl GST)
National Full Page
DPS
$27,105
$51,495
$29,815
$56,644
NSW Full Page
DPS
$17,620
$33,470
$19,380
$36,819
VIC Full Page
DPS
$10,840
$20,600
$11,926
$22,658
Note: Costs based on Casual Rates.

Rate Card:

Click the link below to download the full rate card:

 

Ad Specs

Click the link below to download the booking and material deadlines:

Go to the Ad Specs page for the full creative specs and deadlines for all of our advertising products.

 

Audience Networks

Sunday Life is a part of the Fairfax Women’s Network; a collection of brands attracting diverse female audiences, of smart, connected and influential women.

Sunday Life is also part of the Food & Wine Network; delivering access to a highly engaged and loyal audience of passionate, engaged, and savvy foodies.

 

Contacts

For more information contact your Fairfax Media sales representative or refer to the Contact Us section.

Spectrum

Under the new banner of The Saturday Age Spectrum, the redesigned Life & Style gets a fresh look and additional columns to complement the features and faces readers already love. Along with the usual thought-provoking and entertaining stories on theatre, books, food, cinema, the visual arts, gardening and music, there’ll be an added focus on the home and shopping, plus a critical guide to the latest dvds and downloads.

With the latest word on what’s happening and when, Spectrum brings the colours of Melbourne to life.

For more information, visit the Spectrum brand page.

News (EGN)

The News book, also referred to as Early General News (EGN), is the leading section of The Age every day and wraps all the other sections.

News contains all the latest local, national and international news and includes our daily Editorial, along with Opinion, the Letters page and Focus which provides more comprehensive coverage of a leading story.

Written by our team of award winning journalists, the News section has a well deserved reputation for integrity and factual reporting.

The appeal of News for advertisers is that it has such broad connection with readers.

Click the link below to download The Age Short Credentials:

Insight

Insight is the second News section every Saturday and provides a deeper analysis of local and international events.

With longer feature articles enabling stories to be explored in more detail, Insight adds substance to recent news and events. Also featured are the popular Letters and Opinion page, articles by regular and popular columnists. Insight gives readers a well – rounded perspective on local, national and international stories.

Insight complements the main News section and provides a showcase for journalistic excellence to deliver a compelling read every week.

BusinessDay

Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.

Click the links below to download more information:
Business Day – Short Credentials (PDF)

Across the week, Business Day also takes time to focus on three key areas to help businesses:

 

My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.

My Small Business – Short Credentials (PDF)

Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.

Executive Style – Short Credentials (PDF)

IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.

• IT Pro Short Credentials (PDF)

Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

In general, Australians love their sport and readers of The Age are no different. Our Sport section appears everyday of the week in print and across our digital platforms. The Age Sport section delivers the most comprehensive coverage of the latest triumphs, tragedies, twists and turns from the world of sport.

Sport in The Age means more results, more insights, more analysis, all written in an informative and entertaining way, a style that acknowledges our passion.

Click the link below to download the Sport Short Credentials:
Sport – Short Credentials (PDF)

Pulse

Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.

Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.

 

Good Food Epicure

Good Food Epicure is the longest running weekly food and wine guide in Victoria and one of the most popular sections for both Age readers and those in the hospitality industry.

Published every Tuesday, Good Food Epicure appeals to ‘foodies’ (those who make food, wine and entertaining central to their lifestyles), casual or ‘big occasion’ diners and also those looking for information about fresh produce or new wine to try.

Written and edited by noted food and wine writers and columnists, Good Food Epicure features everything from industry news and restaurant, bar and wine reviews to recipes, the latest kitchen gadgets and topical food related feature articles.

 

Click below to download the Good Food Epicure Short Credentials:
• Good Food Epicure Short Credentials (PDF)

For more information, visit the Good Food brand page.

Green Guide

Green Guide is unique in that it boosts circulation and readership of The Age every Thursday.

First published in 1949 as The Age Radio Guide and then expanding into The Age Radio and Television Guide in 1956, Green Guide remains a favourite with Age readers who hold it in high regard for commentary, analysis and review of current and forth-coming television programs, as well as the reviews of CDs, DVDs, computer games and software.

Click the links below to download the Green Guide Short Credentials and Entertainment rate card:
Green Guide – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

The Shortlist

The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.

The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.

Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.

Click the links below to the short credentials and Entertainment rate cards:
The Shortlist Short Credentials (PDF)
SMH Entertainment Rate Card (PDF)
The Age Entertainment Rate Card (PDF)

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

M

M is a full-colour, magazine-style section lifting out in The Sunday Age. Written in a style that is ideally suited to the relaxed frame of mind of our Sunday readers, M is smart, fun and useful.

As the focus of M is people: what they wear, where they go and what they do, M covers fashion, food, health, the home, gardening, and entertainment.

As M enters its third year of publication, enjoying the record breaking circulation growth of The Sunday Age, the focus is becoming more local, more Melbourne, with a greater emphasis on fashion and beauty but still maintaining the favourites.

For advertisers the diversity of M is appealing, as is the 7 day TV guide which ensures retention over the week and greater exposure.

Click the links below to download the M Short Credentials and Entertainment rate card:
M – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

Education

Education is available each Monday in The Age and online nestled under the national section of theage.com.au.

Focussing on topical issues as well as schooling and training options, Education contains advice for students and parents on such topics as managing the VCE year to subject and course selection for career path planning.

Education provides targeted opportunities for advertisers to reach parents, students, teacher and education professionals.

Click the link below to download the short credentials for Education:
The Age Education – Short Credentials (PDF)

 

Domain

The Age, which published real estate advertising in its first edition in 1854, is synonymous with the Victorian property market.

Domain is published every Saturday and Sunday and comprehensively covers the real estate market across both metropolitan and regional areas.

The section features market news and information, extensive Open For Inspection and Auction listings, house of the week, a weekly suburb profile, commentary on the rental market and a regular section on coast and country living as well as extensive and visually engaging listings of properties for sale.

To complete the coverage, Domain regularly includes features on interstate and investment property, while market commentary and auction results are published every Sunday and an all-encompassing look at the Victorian market is provided twice a year in the Domain Property Review.

For more information, visit the Domain brand page.

Drive

The Age’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

To find out more, visit the Drive brand page.

MyCareer

Appearing in The Saturday Age, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.

For more information, visit the MyCareer brand page.

The Age

Website Overview

The award-winning theage.com.au delivers quality online news and information with its Victorian perspective and heritage.

Victoria’s theage.com.au provides the best news, business, sport, travel, entertainment and technology information and is building new audiences with new sections and specialist sites.

We have forged communities through dedicated content for women and small businesses, and created a richer user experience with multimedia, video and blogs. Our site continues to evolve to reflect the changing needs and interests of our fiercely loyal visitors.

 

Click the link below to download the site guide:

 

Audience

theage.com.au has the most engaged news readers in Victoria, who are attracted by its award-winning journalists, international correspondents and high-profile commentators.

Ave Daily UBs^^ Monthly UAs^ Page Views^ Time Per Person^
Website 597,164 1,556,000 75,193,000 1hr 30min

 

Audience Profile:*

  • Gender: Male 62%, female 38%
  • Average age: 46 years
  • Metro: 70% live in major metro areas
  • Affluent: 77% more likely than the general population to earn personal income of $80k+
  • Educated: 66% more likely to be tertiary qualified
  • Big spenders: 38% have a high level of discretionary expenditure
  • Grocery buyers: 88% are responsible for grocery buying
  • Social: 69% undertook online social networking activities in the last 7 days.
  • Internet-savvy: 61% have purchased something online in last 7 days.
Source: ^^Nielsen Market Intelligence, Feb 2014. ^Nielsen Hybrid, Feb 2014. *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending  Jan 14, Nielsen Online Ratings Jan 2014, people 14+ only (The Age [brand] Comp Web last 4 weeks).

 

Sections

theage.com.au sections offer readers subject-specific content that is updated on a daily basis. Whether you’re looking for breaking news and information or the latest sport results, you will be able to find it online.

Category Brand
News News, National News & World News
Business & Finance BusinessDay
MySmallBusiness
ExecutiveStyle
Money
Sport Sport
League HQ
Rugby Heaven
Real Footy
Ultimate Footy
Food & Wine Good Food
Technology Technology
Digital Life
IT Pro
Arts & Entertainment Entertainment
Lifestyle Life & Style
Travel Traveller
Property Domain
Motoring Drive
Employment MyCareer

 

Ad Specs

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative, or refer to the Contact Us section.

Spectrum

Under the new banner of The Saturday Age Spectrum, the redesigned Life & Style gets a fresh look and additional columns to complement the features and faces readers already love. Along with the usual thought-provoking and entertaining stories on theatre, books, food, cinema, the visual arts, gardening and music, there’ll be an added focus on the home and shopping, plus a critical guide to the latest dvds and downloads.

With the latest word on what’s happening and when, Spectrum brings the colours of Melbourne to life.

For more information, visit the Spectrum brand page.

News (EGN)

The News book, also referred to as Early General News (EGN), is the leading section of The Age every day and wraps all the other sections.

News contains all the latest local, national and international news and includes our daily Editorial, along with Opinion, the Letters page and Focus which provides more comprehensive coverage of a leading story.

Written by our team of award winning journalists, the News section has a well deserved reputation for integrity and factual reporting.

The appeal of News for advertisers is that it has such broad connection with readers.

Click the link below to download The Age Short Credentials:

Insight

Insight is the second News section every Saturday and provides a deeper analysis of local and international events.

With longer feature articles enabling stories to be explored in more detail, Insight adds substance to recent news and events. Also featured are the popular Letters and Opinion page, articles by regular and popular columnists. Insight gives readers a well – rounded perspective on local, national and international stories.

Insight complements the main News section and provides a showcase for journalistic excellence to deliver a compelling read every week.

BusinessDay

Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.

Click the links below to download more information:
Business Day – Short Credentials (PDF)

Across the week, Business Day also takes time to focus on three key areas to help businesses:

 

My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.

My Small Business – Short Credentials (PDF)

Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.

Executive Style – Short Credentials (PDF)

IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.

• IT Pro Short Credentials (PDF)

Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

In general, Australians love their sport and readers of The Age are no different. Our Sport section appears everyday of the week in print and across our digital platforms. The Age Sport section delivers the most comprehensive coverage of the latest triumphs, tragedies, twists and turns from the world of sport.

Sport in The Age means more results, more insights, more analysis, all written in an informative and entertaining way, a style that acknowledges our passion.

Click the link below to download the Sport Short Credentials:
Sport – Short Credentials (PDF)

Pulse

Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.

Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.

 

Good Food Epicure

Good Food Epicure is the longest running weekly food and wine guide in Victoria and one of the most popular sections for both Age readers and those in the hospitality industry.

Published every Tuesday, Good Food Epicure appeals to ‘foodies’ (those who make food, wine and entertaining central to their lifestyles), casual or ‘big occasion’ diners and also those looking for information about fresh produce or new wine to try.

Written and edited by noted food and wine writers and columnists, Good Food Epicure features everything from industry news and restaurant, bar and wine reviews to recipes, the latest kitchen gadgets and topical food related feature articles.

 

Click below to download the Good Food Epicure Short Credentials:
• Good Food Epicure Short Credentials (PDF)

For more information, visit the Good Food brand page.

Green Guide

Green Guide is unique in that it boosts circulation and readership of The Age every Thursday.

First published in 1949 as The Age Radio Guide and then expanding into The Age Radio and Television Guide in 1956, Green Guide remains a favourite with Age readers who hold it in high regard for commentary, analysis and review of current and forth-coming television programs, as well as the reviews of CDs, DVDs, computer games and software.

Click the links below to download the Green Guide Short Credentials and Entertainment rate card:
Green Guide – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

The Shortlist

The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.

The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.

Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.

Click the links below to the short credentials and Entertainment rate cards:
The Shortlist Short Credentials (PDF)
SMH Entertainment Rate Card (PDF)
The Age Entertainment Rate Card (PDF)

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

M

M is a full-colour, magazine-style section lifting out in The Sunday Age. Written in a style that is ideally suited to the relaxed frame of mind of our Sunday readers, M is smart, fun and useful.

As the focus of M is people: what they wear, where they go and what they do, M covers fashion, food, health, the home, gardening, and entertainment.

As M enters its third year of publication, enjoying the record breaking circulation growth of The Sunday Age, the focus is becoming more local, more Melbourne, with a greater emphasis on fashion and beauty but still maintaining the favourites.

For advertisers the diversity of M is appealing, as is the 7 day TV guide which ensures retention over the week and greater exposure.

Click the links below to download the M Short Credentials and Entertainment rate card:
M – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

Education

Education is available each Monday in The Age and online nestled under the national section of theage.com.au.

Focussing on topical issues as well as schooling and training options, Education contains advice for students and parents on such topics as managing the VCE year to subject and course selection for career path planning.

Education provides targeted opportunities for advertisers to reach parents, students, teacher and education professionals.

Click the link below to download the short credentials for Education:
The Age Education – Short Credentials (PDF)

 

Domain

The Age, which published real estate advertising in its first edition in 1854, is synonymous with the Victorian property market.

Domain is published every Saturday and Sunday and comprehensively covers the real estate market across both metropolitan and regional areas.

The section features market news and information, extensive Open For Inspection and Auction listings, house of the week, a weekly suburb profile, commentary on the rental market and a regular section on coast and country living as well as extensive and visually engaging listings of properties for sale.

To complete the coverage, Domain regularly includes features on interstate and investment property, while market commentary and auction results are published every Sunday and an all-encompassing look at the Victorian market is provided twice a year in the Domain Property Review.

For more information, visit the Domain brand page.

Drive

The Age’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

To find out more, visit the Drive brand page.

MyCareer

Appearing in The Saturday Age, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.

For more information, visit the MyCareer brand page.

My Small BusinessMySmallBusiness

MySmallBusiness targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures.

It showcases interesting stories from business owners on the highs and lows of running a business plus advice from some of Australia’s most successful entrepreneurs.

Click the link to download the MySmallBusiness Short Credentials:
My Small Business – Short Credentials (PDF)

Executive StyleExecutiveStyle

ExecutiveStyle is a must-read for professional metro-based men, every Friday within Business Day.

Whether it’s how to deal with competition in the boardroom, the best place to practise your golf swing or the lowdown on the hottest restaurant in town – Executive Style is the urban bible.

Click the link below to download the short credentials for Executive Style:
• Executive Style – Short Credentials (PDF)

 

Sport

The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.

Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

 

The Fairfax Sport sites are a part of the Digital Network.

League HQ

League HQ is headquarters for everything league related. League HQ offers the smartest view on footy, featuring the latest news and authoritative views from Fairfax’s quality editorial team.

Leaque HQ provides fans with previews and reviews of each week’s round; tipping competitions featuring match odds and expert tips; live scores, fixture and ladder info and news from NRL clubs; including blogs, polls and fan photos.

League HQ sits under the NRL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

League HQ is a part of the Digital Network.

 

Rugby Heaven

Rugby Heaven puts advertisers in front of one of the most loyal and affluent audiences in online sport – the rugby fan.

Rugby Heaven is a dedicated rugby union site that offers ‘true believers’ of rugby throughout the world the most in-depth and comprehensive rugby experience available.

Readers can track the rugby action all year round with current news, expert commentary and leading analysis of the game.

Rugby Heaven sits under the Union section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Rugby Heaven is a part of the Digital Network.

 

Real Footy

Real Footy keeps loyal AFL fans up-to-date with the footy season and is chock-full of AFL news, expert commentary and leading analysis. The site features ladders, full fixtures, live text commentary, photo galleries and video wrap-ups. Readers can also interact via weekly polls, judging the week’s best performer.

Real Footy sits under the AFL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Real Footy is a part of the Digital Network.

Ultimate Footy

Ultimate Footy is an AFL fantasy football website. The only site to offer category-based scoring, Ultimate Footy is the longest-running and most popular draft-based fantasy AFL game in Australia.

The main features of Ultimate Footy are:
• Draft-based game where no two teams are alike
• Multiple and customisable scoring systems
• Flexible squad, league sizes and more – with almost all settings customisable

Ultimate Footy will attract loyal regular users who are highly engaged with sport. The Ultimate Footy site targets men aged 15-50, with a focus on the AFL states – Victoria, Western Australia and South Australia.

Ultimate Footy is a part of the Digital Network.

 

goodfood.com.au

The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.

For more information, visit the Good Food brand page.

Technology

The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.

Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.

Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)

Digital Life

Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.

Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.

Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.

Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)

Digital Life is a part of the Digital Network.

 

IT Pro

IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.

IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)

IT Pro is a part of the Digital Network.

 

Entertainment

Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.

Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.

Click the link below to download the Entertainment Short Credentials:

Entertainment – Short Credentials (PDF)

Fairfax Media’s Entertainments sites are a part of the Digital Network.

 

Life & Style

Life & Style combines the very best feature writing from across the Fairfax network and a lively, brilliantly informed group of bloggers and guest contributors.

Fast-reacting news stories and trend-driven features sit alongside diet tips, relationship advice and top fashion scoops, with a focus on providing women with relevant, helpful, upbeat, thoughtful and balanced insights.

From the topics that deeply affect women to those that add light-hearted colour to the day, Life & Style attracts a highly engaged audience.

Click the link below to download the Life & Style (Digital) short credentials:
• Life & Style Short Credentials (PDF)

Life & Style is a part of the Fairfax Women’s Network; a collection of brands attracting a diverse female audience of smart, connected and influential women.

 

News sites

Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.

Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.

For more information, visit the News & Opinion brand page.

 

*Source: Nielsen Hybrid, Jul 2013

Traveller

Traveller appears as the main travel section across our masthead websites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watodaycom.au. The content is aimed at active travellers who are open to new experiences on their holidays and want to know what’s happening in travel now. It is a trusted source that informs and entertains and provides a forum for like-minded travellers to share their opinions.

For more information, visit the Traveller brand page.

 

Mobile Overview

Our mobile internet site showcases content from the paper and the websites with a strong focus on the latest breaking news. Users can not only read articles and commentary on a wide range of topics, they can also watch video and view photos to help enhance their experience. If they feel strongly about something, they can log in to post comments – or read comments posted by other users. They can get the latest updates on major national and world events, and keep up-to-date with the sports scores while they’re on the move.

 

 

 

Audience

Ave Daily UBs Page Impressions Ave Session Duration
M-Site^^ 189,157 21,345,498 2mins 47secs

 

Audience Profile:*

  • Gender: Male 62%, female 38%
  • Average age: 35 years
  • Metro: 80% live in major metro areas
  • Affluent: 106% more likely than the general population to earn personal income of $80k+
  • Educated: 67% are tertiary educated
  • Grocery buyers: 83% are responsible for grocery buying
  • Social: 83% have undertaken online social networking activities in the last 7 days
  • Internet-savvy: 69%  have purchased something online in the last 7 days.
Source: ^^Nielsen Market Intelligence, Feb 2014. *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jan 2014, Nielsen Online Ratings Jan 2014, people 14+ only (theage.com.au [mobile] last 4 weeks).

 

Ad Specs

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

Spectrum

Under the new banner of The Saturday Age Spectrum, the redesigned Life & Style gets a fresh look and additional columns to complement the features and faces readers already love. Along with the usual thought-provoking and entertaining stories on theatre, books, food, cinema, the visual arts, gardening and music, there’ll be an added focus on the home and shopping, plus a critical guide to the latest dvds and downloads.

With the latest word on what’s happening and when, Spectrum brings the colours of Melbourne to life.

For more information, visit the Spectrum brand page.

News (EGN)

The News book, also referred to as Early General News (EGN), is the leading section of The Age every day and wraps all the other sections.

News contains all the latest local, national and international news and includes our daily Editorial, along with Opinion, the Letters page and Focus which provides more comprehensive coverage of a leading story.

Written by our team of award winning journalists, the News section has a well deserved reputation for integrity and factual reporting.

The appeal of News for advertisers is that it has such broad connection with readers.

Click the link below to download The Age Short Credentials:

Insight

Insight is the second News section every Saturday and provides a deeper analysis of local and international events.

With longer feature articles enabling stories to be explored in more detail, Insight adds substance to recent news and events. Also featured are the popular Letters and Opinion page, articles by regular and popular columnists. Insight gives readers a well – rounded perspective on local, national and international stories.

Insight complements the main News section and provides a showcase for journalistic excellence to deliver a compelling read every week.

BusinessDay

Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.

Click the links below to download more information:
Business Day – Short Credentials (PDF)

Across the week, Business Day also takes time to focus on three key areas to help businesses:

 

My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.

My Small Business – Short Credentials (PDF)

Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.

Executive Style – Short Credentials (PDF)

IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.

• IT Pro Short Credentials (PDF)

Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

In general, Australians love their sport and readers of The Age are no different. Our Sport section appears everyday of the week in print and across our digital platforms. The Age Sport section delivers the most comprehensive coverage of the latest triumphs, tragedies, twists and turns from the world of sport.

Sport in The Age means more results, more insights, more analysis, all written in an informative and entertaining way, a style that acknowledges our passion.

Click the link below to download the Sport Short Credentials:
Sport – Short Credentials (PDF)

Pulse

Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.

Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.

 

Good Food Epicure

Good Food Epicure is the longest running weekly food and wine guide in Victoria and one of the most popular sections for both Age readers and those in the hospitality industry.

Published every Tuesday, Good Food Epicure appeals to ‘foodies’ (those who make food, wine and entertaining central to their lifestyles), casual or ‘big occasion’ diners and also those looking for information about fresh produce or new wine to try.

Written and edited by noted food and wine writers and columnists, Good Food Epicure features everything from industry news and restaurant, bar and wine reviews to recipes, the latest kitchen gadgets and topical food related feature articles.

 

Click below to download the Good Food Epicure Short Credentials:
• Good Food Epicure Short Credentials (PDF)

For more information, visit the Good Food brand page.

Green Guide

Green Guide is unique in that it boosts circulation and readership of The Age every Thursday.

First published in 1949 as The Age Radio Guide and then expanding into The Age Radio and Television Guide in 1956, Green Guide remains a favourite with Age readers who hold it in high regard for commentary, analysis and review of current and forth-coming television programs, as well as the reviews of CDs, DVDs, computer games and software.

Click the links below to download the Green Guide Short Credentials and Entertainment rate card:
Green Guide – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

The Shortlist

The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.

The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.

Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.

Click the links below to the short credentials and Entertainment rate cards:
The Shortlist Short Credentials (PDF)
SMH Entertainment Rate Card (PDF)
The Age Entertainment Rate Card (PDF)

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

M

M is a full-colour, magazine-style section lifting out in The Sunday Age. Written in a style that is ideally suited to the relaxed frame of mind of our Sunday readers, M is smart, fun and useful.

As the focus of M is people: what they wear, where they go and what they do, M covers fashion, food, health, the home, gardening, and entertainment.

As M enters its third year of publication, enjoying the record breaking circulation growth of The Sunday Age, the focus is becoming more local, more Melbourne, with a greater emphasis on fashion and beauty but still maintaining the favourites.

For advertisers the diversity of M is appealing, as is the 7 day TV guide which ensures retention over the week and greater exposure.

Click the links below to download the M Short Credentials and Entertainment rate card:
M – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

Education

Education is available each Monday in The Age and online nestled under the national section of theage.com.au.

Focussing on topical issues as well as schooling and training options, Education contains advice for students and parents on such topics as managing the VCE year to subject and course selection for career path planning.

Education provides targeted opportunities for advertisers to reach parents, students, teacher and education professionals.

Click the link below to download the short credentials for Education:
The Age Education – Short Credentials (PDF)

 

Domain

The Age, which published real estate advertising in its first edition in 1854, is synonymous with the Victorian property market.

Domain is published every Saturday and Sunday and comprehensively covers the real estate market across both metropolitan and regional areas.

The section features market news and information, extensive Open For Inspection and Auction listings, house of the week, a weekly suburb profile, commentary on the rental market and a regular section on coast and country living as well as extensive and visually engaging listings of properties for sale.

To complete the coverage, Domain regularly includes features on interstate and investment property, while market commentary and auction results are published every Sunday and an all-encompassing look at the Victorian market is provided twice a year in the Domain Property Review.

For more information, visit the Domain brand page.

Drive

The Age’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

To find out more, visit the Drive brand page.

MyCareer

Appearing in The Saturday Age, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.

For more information, visit the MyCareer brand page.

My Small BusinessMySmallBusiness

MySmallBusiness targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures.

It showcases interesting stories from business owners on the highs and lows of running a business plus advice from some of Australia’s most successful entrepreneurs.

Click the link to download the MySmallBusiness Short Credentials:
My Small Business – Short Credentials (PDF)

Executive StyleExecutiveStyle

ExecutiveStyle is a must-read for professional metro-based men, every Friday within Business Day.

Whether it’s how to deal with competition in the boardroom, the best place to practise your golf swing or the lowdown on the hottest restaurant in town – Executive Style is the urban bible.

Click the link below to download the short credentials for Executive Style:
• Executive Style – Short Credentials (PDF)

 

Sport

The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.

Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

 

The Fairfax Sport sites are a part of the Digital Network.

League HQ

League HQ is headquarters for everything league related. League HQ offers the smartest view on footy, featuring the latest news and authoritative views from Fairfax’s quality editorial team.

Leaque HQ provides fans with previews and reviews of each week’s round; tipping competitions featuring match odds and expert tips; live scores, fixture and ladder info and news from NRL clubs; including blogs, polls and fan photos.

League HQ sits under the NRL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

League HQ is a part of the Digital Network.

 

Rugby Heaven

Rugby Heaven puts advertisers in front of one of the most loyal and affluent audiences in online sport – the rugby fan.

Rugby Heaven is a dedicated rugby union site that offers ‘true believers’ of rugby throughout the world the most in-depth and comprehensive rugby experience available.

Readers can track the rugby action all year round with current news, expert commentary and leading analysis of the game.

Rugby Heaven sits under the Union section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Rugby Heaven is a part of the Digital Network.

 

Real Footy

Real Footy keeps loyal AFL fans up-to-date with the footy season and is chock-full of AFL news, expert commentary and leading analysis. The site features ladders, full fixtures, live text commentary, photo galleries and video wrap-ups. Readers can also interact via weekly polls, judging the week’s best performer.

Real Footy sits under the AFL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Real Footy is a part of the Digital Network.

Ultimate Footy

Ultimate Footy is an AFL fantasy football website. The only site to offer category-based scoring, Ultimate Footy is the longest-running and most popular draft-based fantasy AFL game in Australia.

The main features of Ultimate Footy are:
• Draft-based game where no two teams are alike
• Multiple and customisable scoring systems
• Flexible squad, league sizes and more – with almost all settings customisable

Ultimate Footy will attract loyal regular users who are highly engaged with sport. The Ultimate Footy site targets men aged 15-50, with a focus on the AFL states – Victoria, Western Australia and South Australia.

Ultimate Footy is a part of the Digital Network.

 

goodfood.com.au

The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.

For more information, visit the Good Food brand page.

Technology

The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.

Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.

Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)

Digital Life

Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.

Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.

Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.

Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)

Digital Life is a part of the Digital Network.

 

IT Pro

IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.

IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)

IT Pro is a part of the Digital Network.

 

Entertainment

Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.

Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.

Click the link below to download the Entertainment Short Credentials:

Entertainment – Short Credentials (PDF)

Fairfax Media’s Entertainments sites are a part of the Digital Network.

 

Life & Style

Life & Style combines the very best feature writing from across the Fairfax network and a lively, brilliantly informed group of bloggers and guest contributors.

Fast-reacting news stories and trend-driven features sit alongside diet tips, relationship advice and top fashion scoops, with a focus on providing women with relevant, helpful, upbeat, thoughtful and balanced insights.

From the topics that deeply affect women to those that add light-hearted colour to the day, Life & Style attracts a highly engaged audience.

Click the link below to download the Life & Style (Digital) short credentials:
• Life & Style Short Credentials (PDF)

Life & Style is a part of the Fairfax Women’s Network; a collection of brands attracting a diverse female audience of smart, connected and influential women.

 

News sites

Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.

Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.

For more information, visit the News & Opinion brand page.

 

*Source: Nielsen Hybrid, Jul 2013

Traveller

Traveller appears as the main travel section across our masthead websites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watodaycom.au. The content is aimed at active travellers who are open to new experiences on their holidays and want to know what’s happening in travel now. It is a trusted source that informs and entertains and provides a forum for like-minded travellers to share their opinions.

For more information, visit the Traveller brand page.

 

Tablet Overview

Mobile offers advertisers the opportunity to reach a tech-savvy audience that is constantly on the move. With a creative suite of mobile ad products, advertisers will never be short of an innovative solution. The iPad App brings together the best elements of the newspaper with the interactive, personal, connected and high-resolution screen of the iPad to take the reader’s news experience to another level.

The content in the App has been carefully curated by our tablet editors to ensure the best articles are available for user enjoyment and experience.  We have infographics and videos, and with the personalisation element of the app, users can sync their comments, clippings and news across tablet and desktop so they don’t miss out, no matter which platform they use.

 

Audience

Downloads Used in the last 4 weeks Page Impressions
Tablet App 548,786~ 228,000* n/a

 

Audience Profile:*

  • Gender: Male 58%, female 42%
  • Average age: 45 years
  • Metro: 76% live in capital cities
  • Affluent: 103% more  likely than the general population to earn personal income of $80k+
  • Educated: 82% more likely to have a tertiary education
  • Grocery buyers: 87% are responsible for grocery buying
  • Social: 71% have undertaken social online network activities in the last 7 days.
  • Internet-savvy: 62% have purchased something online in the last 7 days.
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jan 2014. (theage.com.au [tablet - App] last 4 weeks). ~AppFigures as at end of Feb 2014.

Ad Specs

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

Spectrum

Under the new banner of The Saturday Age Spectrum, the redesigned Life & Style gets a fresh look and additional columns to complement the features and faces readers already love. Along with the usual thought-provoking and entertaining stories on theatre, books, food, cinema, the visual arts, gardening and music, there’ll be an added focus on the home and shopping, plus a critical guide to the latest dvds and downloads.

With the latest word on what’s happening and when, Spectrum brings the colours of Melbourne to life.

For more information, visit the Spectrum brand page.

News (EGN)

The News book, also referred to as Early General News (EGN), is the leading section of The Age every day and wraps all the other sections.

News contains all the latest local, national and international news and includes our daily Editorial, along with Opinion, the Letters page and Focus which provides more comprehensive coverage of a leading story.

Written by our team of award winning journalists, the News section has a well deserved reputation for integrity and factual reporting.

The appeal of News for advertisers is that it has such broad connection with readers.

Click the link below to download The Age Short Credentials:

Insight

Insight is the second News section every Saturday and provides a deeper analysis of local and international events.

With longer feature articles enabling stories to be explored in more detail, Insight adds substance to recent news and events. Also featured are the popular Letters and Opinion page, articles by regular and popular columnists. Insight gives readers a well – rounded perspective on local, national and international stories.

Insight complements the main News section and provides a showcase for journalistic excellence to deliver a compelling read every week.

BusinessDay

Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.

Click the links below to download more information:
Business Day – Short Credentials (PDF)

Across the week, Business Day also takes time to focus on three key areas to help businesses:

 

My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.

My Small Business – Short Credentials (PDF)

Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.

Executive Style – Short Credentials (PDF)

IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.

• IT Pro Short Credentials (PDF)

Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

In general, Australians love their sport and readers of The Age are no different. Our Sport section appears everyday of the week in print and across our digital platforms. The Age Sport section delivers the most comprehensive coverage of the latest triumphs, tragedies, twists and turns from the world of sport.

Sport in The Age means more results, more insights, more analysis, all written in an informative and entertaining way, a style that acknowledges our passion.

Click the link below to download the Sport Short Credentials:
Sport – Short Credentials (PDF)

Pulse

Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.

Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.

 

Good Food Epicure

Good Food Epicure is the longest running weekly food and wine guide in Victoria and one of the most popular sections for both Age readers and those in the hospitality industry.

Published every Tuesday, Good Food Epicure appeals to ‘foodies’ (those who make food, wine and entertaining central to their lifestyles), casual or ‘big occasion’ diners and also those looking for information about fresh produce or new wine to try.

Written and edited by noted food and wine writers and columnists, Good Food Epicure features everything from industry news and restaurant, bar and wine reviews to recipes, the latest kitchen gadgets and topical food related feature articles.

 

Click below to download the Good Food Epicure Short Credentials:
• Good Food Epicure Short Credentials (PDF)

For more information, visit the Good Food brand page.

Green Guide

Green Guide is unique in that it boosts circulation and readership of The Age every Thursday.

First published in 1949 as The Age Radio Guide and then expanding into The Age Radio and Television Guide in 1956, Green Guide remains a favourite with Age readers who hold it in high regard for commentary, analysis and review of current and forth-coming television programs, as well as the reviews of CDs, DVDs, computer games and software.

Click the links below to download the Green Guide Short Credentials and Entertainment rate card:
Green Guide – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

The Shortlist

The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.

The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.

Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.

Click the links below to the short credentials and Entertainment rate cards:
The Shortlist Short Credentials (PDF)
SMH Entertainment Rate Card (PDF)
The Age Entertainment Rate Card (PDF)

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

M

M is a full-colour, magazine-style section lifting out in The Sunday Age. Written in a style that is ideally suited to the relaxed frame of mind of our Sunday readers, M is smart, fun and useful.

As the focus of M is people: what they wear, where they go and what they do, M covers fashion, food, health, the home, gardening, and entertainment.

As M enters its third year of publication, enjoying the record breaking circulation growth of The Sunday Age, the focus is becoming more local, more Melbourne, with a greater emphasis on fashion and beauty but still maintaining the favourites.

For advertisers the diversity of M is appealing, as is the 7 day TV guide which ensures retention over the week and greater exposure.

Click the links below to download the M Short Credentials and Entertainment rate card:
M – Short Credentials (PDF)
The Age Entertainment Rate Card (PDF)

Education

Education is available each Monday in The Age and online nestled under the national section of theage.com.au.

Focussing on topical issues as well as schooling and training options, Education contains advice for students and parents on such topics as managing the VCE year to subject and course selection for career path planning.

Education provides targeted opportunities for advertisers to reach parents, students, teacher and education professionals.

Click the link below to download the short credentials for Education:
The Age Education – Short Credentials (PDF)

 

Domain

The Age, which published real estate advertising in its first edition in 1854, is synonymous with the Victorian property market.

Domain is published every Saturday and Sunday and comprehensively covers the real estate market across both metropolitan and regional areas.

The section features market news and information, extensive Open For Inspection and Auction listings, house of the week, a weekly suburb profile, commentary on the rental market and a regular section on coast and country living as well as extensive and visually engaging listings of properties for sale.

To complete the coverage, Domain regularly includes features on interstate and investment property, while market commentary and auction results are published every Sunday and an all-encompassing look at the Victorian market is provided twice a year in the Domain Property Review.

For more information, visit the Domain brand page.

Drive

The Age’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

To find out more, visit the Drive brand page.

MyCareer

Appearing in The Saturday Age, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.

For more information, visit the MyCareer brand page.

My Small BusinessMySmallBusiness

MySmallBusiness targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures.

It showcases interesting stories from business owners on the highs and lows of running a business plus advice from some of Australia’s most successful entrepreneurs.

Click the link to download the MySmallBusiness Short Credentials:
My Small Business – Short Credentials (PDF)

Executive StyleExecutiveStyle

ExecutiveStyle is a must-read for professional metro-based men, every Friday within Business Day.

Whether it’s how to deal with competition in the boardroom, the best place to practise your golf swing or the lowdown on the hottest restaurant in town – Executive Style is the urban bible.

Click the link below to download the short credentials for Executive Style:
• Executive Style – Short Credentials (PDF)

 

Sport

The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.

Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

 

The Fairfax Sport sites are a part of the Digital Network.

League HQ

League HQ is headquarters for everything league related. League HQ offers the smartest view on footy, featuring the latest news and authoritative views from Fairfax’s quality editorial team.

Leaque HQ provides fans with previews and reviews of each week’s round; tipping competitions featuring match odds and expert tips; live scores, fixture and ladder info and news from NRL clubs; including blogs, polls and fan photos.

League HQ sits under the NRL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

League HQ is a part of the Digital Network.

 

Rugby Heaven

Rugby Heaven puts advertisers in front of one of the most loyal and affluent audiences in online sport – the rugby fan.

Rugby Heaven is a dedicated rugby union site that offers ‘true believers’ of rugby throughout the world the most in-depth and comprehensive rugby experience available.

Readers can track the rugby action all year round with current news, expert commentary and leading analysis of the game.

Rugby Heaven sits under the Union section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Rugby Heaven is a part of the Digital Network.

 

Real Footy

Real Footy keeps loyal AFL fans up-to-date with the footy season and is chock-full of AFL news, expert commentary and leading analysis. The site features ladders, full fixtures, live text commentary, photo galleries and video wrap-ups. Readers can also interact via weekly polls, judging the week’s best performer.

Real Footy sits under the AFL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Real Footy is a part of the Digital Network.

Ultimate Footy

Ultimate Footy is an AFL fantasy football website. The only site to offer category-based scoring, Ultimate Footy is the longest-running and most popular draft-based fantasy AFL game in Australia.

The main features of Ultimate Footy are:
• Draft-based game where no two teams are alike
• Multiple and customisable scoring systems
• Flexible squad, league sizes and more – with almost all settings customisable

Ultimate Footy will attract loyal regular users who are highly engaged with sport. The Ultimate Footy site targets men aged 15-50, with a focus on the AFL states – Victoria, Western Australia and South Australia.

Ultimate Footy is a part of the Digital Network.

 

goodfood.com.au

The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.

For more information, visit the Good Food brand page.

Technology

The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.

Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.

Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)

Digital Life

Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.

Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.

Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.

Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)

Digital Life is a part of the Digital Network.

 

IT Pro

IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.

IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)

IT Pro is a part of the Digital Network.

 

Entertainment

Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.

Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.

Click the link below to download the Entertainment Short Credentials:

Entertainment – Short Credentials (PDF)

Fairfax Media’s Entertainments sites are a part of the Digital Network.

 

Life & Style

Life & Style combines the very best feature writing from across the Fairfax network and a lively, brilliantly informed group of bloggers and guest contributors.

Fast-reacting news stories and trend-driven features sit alongside diet tips, relationship advice and top fashion scoops, with a focus on providing women with relevant, helpful, upbeat, thoughtful and balanced insights.

From the topics that deeply affect women to those that add light-hearted colour to the day, Life & Style attracts a highly engaged audience.

Click the link below to download the Life & Style (Digital) short credentials:
• Life & Style Short Credentials (PDF)

Life & Style is a part of the Fairfax Women’s Network; a collection of brands attracting a diverse female audience of smart, connected and influential women.

 

News sites

Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.

Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.

For more information, visit the News & Opinion brand page.

 

*Source: Nielsen Hybrid, Jul 2013

Traveller

Traveller appears as the main travel section across our masthead websites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watodaycom.au. The content is aimed at active travellers who are open to new experiences on their holidays and want to know what’s happening in travel now. It is a trusted source that informs and entertains and provides a forum for like-minded travellers to share their opinions.

For more information, visit the Traveller brand page.

 

Contact Us

Australian Publishing Media - VICJoshua Giuliani
Account Executive
+61 (03) 8667 3269
jgiuliani@fairfaxmedia.com.au
Metro Media MagazinesKylie Chan
+61 (02) 9282 1478
KChan@fairfaxmedia.com.au
More information