The Sun-Herald

For your Sunday states of mind. The Sun-Herald is designed to satisfy every mood and need of Sydney consumers.


Our Sunday flagship focuses on readers who cherish Sundays as their time to relax with the paper, and who expect it to contain news they can trust, sharp analysis, compelling columnists and bright, intelligent sections – from entertainment to lifestyle and sport.

The Sun-Herald incorporates the striking visual approach of a news magazine, whilst losing none of the energy and pace of a traditional newspaper. It reflects the changing lifestyles of busy Australians, who spend more time reading the printed newspaper on Sunday than any other day.

This is their time to catch up with the news, to explore the big issues, to linger on an in-depth investigation, to be surprised by the stories behind the stories and the people behind the headlines. Critically, it is their day of relaxation, their time to be entertained, to plan their week, and to dream and indulge themselves a little.

Click the link below to download The Sun-Herald Media Kit and Short Credentials:


The Sun-Herald’s readership is largely made up of affluent and educated readers. Our resonance with this demographic is one of our key points of difference with our main competitor.

Readers of The Sun-Herald love to experience all that life has to offer. They have income to support their active lifestyles, and often look to The Sun-Herald for ideas and inspiration on the best ways to enjoy their leisure time.

Click the link below to download The Sun-Herald Audience Persona:

• The Sun-Herald Audience Persona (PDF)

Readership & Circulation:

The Sun-Herald
Readership* 812,000
Circulation# 309,664
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.

Reader Profile:

  • Our loyal and dedicated audience read The Sun-Herald on average for 48 minutes.^
  • Our readers are 18% more likely to have a degree.*
  • 144,000 readers of The Sun-Herald earn over $80,000 per annum and are 32% more likely to do so compared to the average NSW/ACT population.*
  • 245,000 or 29% of The Sun-Herald readers fall within the social grade A quintile. This makes our readers 52% more likely compared to The Sunday Telegraph.*
Sources: ^GfK Bluemoon Readerscope Report, SMH/SH Sep 2013.*emma™. conducted by Ipsos MediaCT, people 14+ for the 12 months ending Mar 2014.



The Sun-Herald has a broad range of news, opinion, information and entertainment stories, with editorial focuses in Extra, Sport, Unwind, Travel and Sunday Life. Readers can consequently shape the paper to suit their interests by choosing which sections they want to consume – a major benefit for advertisers, who can accurately target our affluent and intelligent audience for their particular products and tastes.

Readers turn to The Sun-Herald to satisfy their hunger for comprehensive and insightful news and sports coverage, for entertainment, and for that special time on Sunday when they can relax and indulge in the things that matter to them. It’s what makes The Sun-Herald such an integral part of Sunday.

Category Brand Platforms
Business Money Print (Wed & Sun), Online, Mobile & Tablet
Entertainment S
TV Liftout
Print (Sun) & Tablet
Print (Sun)
Opinion Extra Print (Sun) & Tablet
Travel Traveller Print (Sun) & Online
Sport Sport Print (Sun) & Online
Property Domain Print (Sat & Sun), Online, Mobile & Tablet


Special Features

The Sun-Herald publishes a number of special features throughout the year on topics including Travel, Entertainment, Opinion, Lifestyle, Sports and Retail.

Click below to download The Sydney Morning Herald and The Sun-Herald 2015 Strategic Features Calendar


Compact Rates:

Early General News (EGN) Sections
Ad Size (Excl GST) (Inc GST) (Excl GST) (Inc GST)
Full Page $46,340.48 $50,974.53 $46,340.48 $50,974.53
Half Page $23,170.24 $25,487.26 $23,170.24 $25,487.26
Quarter Page $11,585.12 $12,743.63 $11,585.12 $12,743.63

Note: Cost based on casual rates.

Rate Card:
Click the links below to download or view the current rate cards.

Ad Specs


Sections Bookings Material
News and Sport 12pm Wednesday prior 12pm Friday prior
Unwind 12pm Tuesday prior 12pm Wednesday prior
Travel 12pm Monday prior 12pm Wednesday prior
Money 11am Tuesday prior 12pm Friday prior
TV Liftout 12pm Wednesday prior 12pm Wednesday prior


Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.



For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.


Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

TV Liftout

TV Liftout is a section that appears in The Sun-Herald. The Sun-Herald TV Liftout provides readers with everything they need to plan a week’s viewing: our picks for Show of the Week, plus previews of free-to-air and pay TV as well as DVD reviews and a round-up of sport on TV.

Vastly experienced entertainment writer Christine Sams writes the Square Eye column, in which she looks at the hottest shows and actors on television. The TV Liftout also has a Digital Life spread, so readers can find out about the latest in consumer technology, and a few pages of puzzles, crosswords and comics.

Click the link below to download the TV Liftout & The Guide Short Credentials:
TV Liftout & The Guide combined Short Credentials (PDF)


Extra focuses on the big issues with challenging opinion pieces and features for readers who want more from their Sunday down time. Annabel Crabb, Australia’s most widely admired humorist, brings her unique voice to Extra with her exclusive column.

Spend some time with a team of not-to-be-missed commentators including globetrotting chief correspondent and renowned war reporter Paul McGeough, best-selling author Peter FitzSimons and thought-provoking barrister Charles Waterstreet.

Click the link below to download the Extra Short Credentials:

Extra Short Credentials (PDF)


Traveller on Sunday in The Sun-Herald is a relaxed read packed full of ideas for holidaymakers with one burning question: where next? With exhaustive coverage of popular destinations in Australia, Asia and the Pacific, Traveller on Sunday is an entertaining and easily digestible read with practical ideas and advice for busy people – and their families – planning their next break.

For more information, visit the Traveller brand page.


The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

Click the link below to download The Sun-Herald Sport Short Credentials:
SMH Sport Short Credentials (PDF)
SH Sport Short Credentials (PDF)

The Sun-Herald


The Sun-Herald and The Sunday Age’s must-read weekly magazine, Sunday Life’s one big goal is to inspire. Inspire your body, inspire your mind.

With this in mind, Sunday Life creates beautiful, lively and inspirational pages in food, home, fashion, travel and health & wellbeing. With every single page, we want to motivate – whether it’s with a new idea or thought, a trend or tip, a profile, a real-life story, or a drive to purchase or activity.

Click the links below to download the Sunday Life Media Kit and Short Credentials:
Sunday Life Media Kit (PDF)
Sunday Life Short Credentials (PDF)



Readership & Circulation:

Readership* Circulation^
Sunday Life (NSW/VIC) 975,000 383,258
Sunday Life (NSW) 554,000 234,928
Sunday Life (VIC) 422,000 148,330
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2014. ^Audit Bureau of Circulations, September 2014.


What’s Inside

Every week, we will showcase a famous & fabulous chef and their special offerings. Think Stephanie Alexander, Nigella Lawson and Jamie Oliver.

Health & Wellbeing:
Michelle Bridges dishes our fabulous tips as well as offering mouth-watering healthy recipes. Jacqueline Pascarl dispenses her unique advice in her agony aunt column. An Essential Family spread will also align closely with the much-loved Essential Kids and Essential Baby products online.

Ties That Bind:
This column peeks into the private loves of real people and celebrities, interviewing mothers and daughters about their ties that bind. Is blood thicker than water? What is it that makes your relationship special? A riveting read, every week.

Feature Stories:
Combining in-depth profiles with lifestyle pieces, trends, stories and fly-on-the-wall and first person reads, we peek into the photo albums and lives of celebrities with several very personal pages. All our stories will aim to interest and inspire, to provoke debate and to produce “aha” and read-out-loud moments.

Sunday is the perfect time to plan, scheme … or just daydream about travel, so Sunday Life’s dribble-inducing regular travel section is also about inspiration. Well-known travel writer Ute Junker takes us into her pick of lust-have locations.

Not only will Sunday Life showcase creative fashion shoots, beautiful models and interesting locations, we will also cover real advice for real people.

Trends & Products:
It’s a products page – but with an edge: something you want, something you need, something to eat and something to read. Plus a fab zeitgeist column: Going Up and Going Down.

Fames interior stylists Heather Nette-King and Andrea Jones will be peering inside some of the countries most gorgeous homes. We’ll be discovering the most precious possessions of our most stylish people, then learning how to steal the look with real product ideas. Beautiful.



Rates effective 1 Jan 2014.

View the snapshot of the full and double page spread rates below. For all other sizes please download the rate card. Please note that information contained here may be subject to change without notice.

Display Rates:

Page Size Rate (Excl GST) Rate (Incl GST)
National Full Page
NSW Full Page
VIC Full Page
Note: Costs based on Casual Rates.

Rate Card:

Click the link below to download the full rate card:


Ad Specs

Click the link below to download the booking and material deadlines:

Go to the Ad Specs page for the full creative specs and deadlines for all of our advertising products.


Audience Networks

Sunday Life is a part of the Fairfax Women’s Network; a collection of brands attracting diverse female audiences, of smart, connected and influential women.

Sunday Life is also part of the Food & Wine Network; delivering access to a highly engaged and loyal audience of passionate, engaged, and savvy foodies.



For more information contact your Fairfax Media sales representative or refer to the Contact Us section.

Contact Us

Australian Publishing Media - NSWThe Sydney Morning Herald
The Sun-Herald
+61 (02) 9282 3081
Metro Media MagazinesSharina Chongprasith
+61 (02) 9282 1781
Real Estate - Sun Herald DomainLinda Chan
Domain Features & Sun Herald Manager
+61 (02) 9282 3506
More information