The Sydney Morning Herald

A rich history, an unrivalled present and a vibrant future. The Sydney Morning Herald is the perfect advertising platform for those seeking an informed, discerning audience. An audience who want to feed their minds with new perspectives.

Overview

Whether it’s a person, a place, an event or an experience, life is lined with reminders that the world is a surprising and fascinating place.

We believe in having your finger on the pulse. We believe in chasing, in unearthing and in discovering the world around us.

We look to feed our minds with new perspectives. To fuel individuality, to inspire big thinking, to explore all that we might be. We seek out knowledge so we can progress, so we’re not held back by real or imagined limitations.

The Sydney Morning Herald in 2014 is striving to deliver even more courageous, independent journalism. There’s an amazing line-up of new features and products coming that will give readers the freedom to discover even more. No matter how you choose to access the SMH, no matter when and no matter where. To let you, in every sense, know no boundaries.

Click the links below to download The Sydney Morning Herald Media Kit and Short Credentials:
• The Sydney Morning Herald Media Kit (PDF)
• The Sydney Morning Herald Short Credentials (PDF)

 

Audience

Our audience believes in having their fingers on the pulse. They believe in chasing, unearthing and discovering the world around them. They look to feed their minds with new perspectives. To fuel individuality, to inspire big thinking, to explore all they might be. They seek out knowledge so we can progress, so we’re not held back by real or imagined limitations.

Print/Digital Combined
Print Online M-Site^^ Tablet App
5,596,000*
Audience
(last 4 weeks)
757,000*
Readership
(Mon-Fri ave)
3,607,000^
Monthly Unique Audience
454,240
Ave Daily Unique Browsers
235,000*
Used in the last 4 weeks
863,000*
Readership
(Sat)
1,143,049^^
Ave Daily Unique Browsers
43,297,831
Monthly Page Impressions
n/a
Monthly Page Views
129,146,000^
Monthly Page
Views
2min 09sec
Average Session Duration
692,579~
Downloads to Date
1hr 07min 17sec^
Time Per Person
Source: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Aug 2014, Nielsen Online Ratings, Aug 2014, people 14+ only. ^Nielsen Hybrid, Sep 2014. ^^Nielsen Market Intelligence, Oct 2014. ~AppFigures as at end of Oct 2014 (Apple & Android).

 

Advertising Solutions

The Sydney Morning Herald offers a variety of innovative advertising options across print, online, mobile, tablet and email platforms, to ensure we connect with our readers wherever and whenever they choose.

Go to the Ad Specs page for the full creative specs and deadlines for all of our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

The Sydney Morning Herald

Newspaper Overview

The Sydney Morning Herald offers independence, authority, integrity, quality and an inquiring, committed readership. Its news, analysis and commentary set the standard for journalistic excellence, and involve the questioning reader in the affairs of Sydney, Australia and the world.

In March 2013, The Sydney Morning Herald changed to a quality, compact format for its weekday editions. It’s in response to our readers’ demands for a more reader-friendly format, and we’re excited by the chance to create a new premium showcase in Australia for quality, independent journalism.

The formatting is the same SMH that you know and love, and our journalism continues to be as strong as ever. For years readers have pleaded with us to move away from a format that doesn’t suit the modern workday. After all, the broadsheet size was introduced 300 years ago after the British monarch introduced a newspaper tax that was levied per page. Naturally, publishers made their pages as large as possible to minimise their tax. As The Times of London and other quality publications overseas have done, we’re giving readers the size that suits.

The change makes the paper much more convenient for thousands of our readers who read our content on a train or bus, in addition, we introduced two new weekly liftouts to give our audience even more reason to spend time with us.

Easier to pick up, even harder to put down.

The paper features a wide variety of sections, targeted at curious and discerning audiences interested in feeding their passions for food, entertainment, health and lifestyle, sport and real estate, to name a few.

The Sydney Morning Herald also carries the weekly magazine Good Weekend, providing an innovative advertising platform that connects like no other.

Click the links below to download The Sydney Morning Herald Media Kit and Short Credentials:
• The Sydney Morning Herald Media Kit (PDF)
• The Sydney Morning Herald Short Credentials (PDF)

 

Audience

The Sydney Morning Herald plays an integral and vital role in the daily lives of its readers. The average reader spends on average 45 minutes reading the weekday newspaper and 47 minutes reading the weekend paper~.

The Sydney Morning Herald is the leading NSW newspaper when it comes to reaching influential targets:*

  • Across the week, The Sydney Morning Herald reaches 122,000 more social grade A readers than The Daily Telegraph.
  • The Sydney Morning Herald reaches 418,000 readers with a degree.
  • It is the newspaper of choice among high income earners; they are 64% more likely to earn a personal income $100,000+ when compared to the average NSW/ACT population.

 Readership and Circulation:

Readership* Circulation^
Monday – Friday (Ave) 757,000 213,054
Saturday 863,000 279,720
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Aug 2014 (Demographic data based on Mar 14).^Audit Bureau of Circulations, ave total paid masthead sales (print/digital), Jun 2014.~GfK Bluemoon Readerscope Report, SMH Mar 2014.

 

Sections

The Sydney Morning Herald features a variety of sections, targeted at curious and discerning audiences interested in feeding their passions for food, entertainment, health and lifestyle, sport and real estate, to name a few.

Print (Thu)

Category Title Platforms
News News (EGN)
News Review
Print (Mon to Sat), Online, Mobile & Tablet
Print (Sat) & Tablet
Business & Finance BusinessDay
Money
Print (Mon to Sat), Online, Mobile & Tablet
Print (Wed), Online, Mobile & Tablet
Sport Sports Day, Sport & Weekend Sport
The Form
Print (Mon to Sat), Online, Mobile & Tablet
Print (Fri)
Entertainment The Guide
The Shortlist
Spectrum
Print (Mon) & Tablet
Print (Fri) & Tablet
Print (Sat) & Tablet
Food & Wine Good Food Print (Tue), Online, Mobile & Tablet
Travel Traveller Print (Sat) Online, Mobile & Tablet
Education Education (EGN) Print (Mon)
Property Domain Print (Sat), Online, Mobile & Tablet
Motoring Drive Print (Sat), Online, Mobile & Tablet
Employment MyCareer Print (Sat), Online, Mobile & Tablet

 

 

Special Features

The Sydney Morning Herald publishes a number of special reports throughout the year on topics such as arts, entertainment, lifestyle and travel.

Click the links below to download the latest features calendars.

 

Rates

Rates published on this site are effective from March 4, 2013.

All advertising sections of The Sydney Morning Herald change to a compact display advertising pricing model, which includes colour loading.  Positional loadings still apply.

Compact Display Rates – SMH EGN & Sections:

Early General News (EGN) Sections
Ad Size Mon-Fri
(Excl GST)
Saturday
(Excl GST)
Mon-Fri
(Excl GST)
Saturday
(Excl GST)
Full Page $70,752.00 $88,480.00 $30,585.28 $38,462.40
Half Page $35,376.00 $44,240.00 $15,292.64 $19,231.20
Quarter Page $17,688.00 $22,120.04 $7,646.32 $9,615.60
Note: Rates shown are casual rates. All rates are inclusive of colour and exclude GST. Not all sizes are available in all sections all days. Section loadings as per existing rate cards.

Rate Cards:
Click the links below to download or view the current rate cards.

 

Ad Specs

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

News (EGN)

This early general news section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.

World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:

News Features
Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
The Heckler: a daily diatribe for getting stuff off your chest.
Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.

News Review

Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.

Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.

SportsDaySport

The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

Click the link below to download The Sun-Herald Sport Short Credentials:
SMH Sport Short Credentials (PDF)
SH Sport Short Credentials (PDF)

The Form

The Form

Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.

Good Food

Good Food

Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.

Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.

For more information, visit the Good Food brand page.

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

Education

Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.

Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:

• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures

The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.

 

Drive

The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

For more information, visit the Drive brand page.

MyCareer

Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the early editorial pages of MyCareer.

For more information contact your Fairfax Employment Network representative, or visit the MyCareer brand page.

Magazine Overview

Good Weekend is the premiere magazine of quality journalism in the country. Every week our stories are the talking points of dinner parties throughout Sydney and Melbourne. They are stories that define the times we live in and are essential reading for those seeking to be on top of culture and debate.

Every Saturday, Good Weekend is inserted into Australia’s most well-respected newspapers, The Sydney Morning Herald and The Age – must-reads for 1.15 million Australians in two major states.*

A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass-reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.

Click the links below to download the Good Weekend Media Kit and Short Credentials:
Good Weekend Media Kit (PDF)
Good Weekend Short Credentials (PDF)

 

Audience

Good Weekend is the No. 1 newspaper inserted magazine in the country for talking to the lucrative ‘A’ Social Grade market.

Good Weekend is delivered like a newspaper and received like a magazine. It is therefore able to provide the high-level branding, strong design and involvement of a much-loved magazine. This provides enormous opportunity for advertisers, as Good Weekend penetrates the time-rich sanctuary of the weekend, forming an essential part of our readers’ leisure routine.

Good Weekend is inserted into The Sydney Morning Herald and The Age newspapers, which deliver to the two most important economic markets:

  • 59% of Australia’s population live in NSW & VIC*

Good Weekend readers are*:

  • 75% more likely than average to be Social Grade A
  • 48% more likely than average to earn $80k+

Readership & Circulation:

Readership* Circulation^
Good Weekend (NSW/VIC) 1,130,000 406,136
Good Weekend (NSW) 625,000 220,227
Good Weekend (VIC) 505,000 185,909
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending August 2014. ^Audit Bureau of Circulations Jun 2014.
 

Regular Sections

Good Weekend seeks to entertain and inform through superior editorial and much-loved regular features. With its stable of award-winning journalists, Good Weekend upholds Fairfax Newspapers’ lineage of courageous reporting.

Starters
A fun introduction to the magazine and your weekend, with funny, moving and provocative short pieces that define trends and offer snapshots of metropolitan Australian life. Danny Katz brings his sage advice to the dilemmas of 21st-century life in Modern Guru, and Jacqueline Maley defines and explains new things, terms and trends in Dictionary for the Modern World.

Two of Us
One of the best-loved and best-recognised columns in Australian media, Two of Us profiles a relationship between two Australians – brothers and sisters, husbands and wives, parents and children, and friends, from countless walks of life. Often deeply moving and always fascinating, this column generates letters to the editor every week and remains a page readers nominate as one of their favourite reads.

Weekender
Your guide to how to spend your weekend. The best of food, fashion and ideas. We profile the restaurants, cafes and bars everyone is talking about, and show you objects of desire to buy for your home and dream destinations to book for your next weekend away. There are new exercise trends, or the latest craze your children will soon be asking for. There’s an app of the week, and The List – great things to buy that weekend, at every price-point.

Fashion
Our guide to the latest looks takes a current catwalk trend and shows you the clothes available here that fit the trend. It includes stylists’ tips on how to pull the look together and a web wish that you can buy from your laptop or phone as you read the magazine.

Food
Renowned chef Neil Perry interprets his signature style in relaxed, inspiring recipes full of fresh flavours. Perry provides tips on ingredients and techniques, as well as matching wine recommendations.

The Quiz
Test your wits against your partner, family and friends with our famous quiz.

 

Rates

View the snapshot of the full and double-page spread rates below. For all other sizes please download the rate card. Please note that information contained here may be subject to change without notice.

Page Size Rate (Excl GST) Rate (Incl GST)
National Full Page
DPS
$39,300
$72,265
$43,230
$79,491
NSW Full Page
DPS
$22,035
$40,505
$24,238
$44,555
VIC Full Page
DPS
$17,770
$32,670
$19,547
$35,936
Note: Costs based on Casual Rates.

Rate Card:

Click the link below to download the Good Weekend rate card:

 

Ad Specs

Click the link below to download the booking and material deadlines:

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative, or refer to the Contact Us section.

News (EGN)

This early general news section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.

World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:

News Features
Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
The Heckler: a daily diatribe for getting stuff off your chest.
Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.

News Review

Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.

Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.

SportsDaySport

The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

Click the link below to download The Sun-Herald Sport Short Credentials:
SMH Sport Short Credentials (PDF)
SH Sport Short Credentials (PDF)

The Form

The Form

Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.

Good Food

Good Food

Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.

Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.

For more information, visit the Good Food brand page.

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

Education

Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.

Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:

• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures

The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.

 

Drive

The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

For more information, visit the Drive brand page.

MyCareer

Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the early editorial pages of MyCareer.

For more information contact your Fairfax Employment Network representative, or visit the MyCareer brand page.

The Sydney Morning Herald

Website Overview

A leader in the Australian online news and information market, smh.com.au continues to transform the way Australians access news.

Our visitors have access to business, technology, environment, travel, sport, entertainment and lifestyle content that ranges from breaking news to in-depth analysis to useful daily information and snippets of pop culture to keep them entertained. We also encourage our visitors to join the conversation and have their say through comments sections, ratings and blogs.

Through quality and innovation, smh.com.au delivers an engaged and loyal audience for advertisers.

Click the link below to download the SMH site guide:

 

Audience

Ave Daily UBs^^ Monthly UAs^ Page Views^ Time Per Person^
Website 1,025,439 3,852,000 117,772,000 54mins 04secs

 

Audience Profile:*

  • Gender: Male 55%,  Female 45%
  • Average age: 44 years
  • Metro: 67% live in major metro areas
  • Affluent: 65% more likely than the general Australian population to earn a personal income of $80k+
  • Educated: 70% more likely than the general Australian population to have a degree
  • Big spenders: Two-fifths have a high level of discretionary expenditure
  • Grocery buyers: 86% are responsible for grocery buying
  • Social: 73%  have used social networking sites in the last 7 days
  • Internet savvy: 61%  have purchased something online in the last 7 days
  • 2.5 million or 70% of smh.com.au audience do not access thetelegraph.com.au each month
Sources: ^^Nielsen Market Intelligence, August 2014. ^Nielsen Hybrid, August 2014. * emma™, conducted by Ipsos MediaCT, for the 12 months ending Mar 2014, Nielsen Online Ratings, Mar 2014, people 14+ only.

Key Sections

smh.com.au offers independence, authority, integrity and quality from some of Australian’s top award-winning journalists, across a range of sections:

Category Brand
News News, National News & World News
Business & Finance BusinessDay
MySmallBusiness
ExecutiveStyle
Money
Sport Sport
League HQ
Rugby Heaven
Real Footy
Ultimate Footy
Food & Wine Good Food
Technology Technology
Digital Life
IT Pro
Arts & Entertainment Entertainment
Lifestyle Life & Style
Travel Traveller
Property Domain
Motoring Drive

 

Advertising Solutions

smh.com.au offers a variety of innovative digital advertising solutions.

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

 

News (EGN)

This early general news section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.

World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:

News Features
Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
The Heckler: a daily diatribe for getting stuff off your chest.
Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.

News Review

Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.

Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.

SportsDaySport

The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

Click the link below to download The Sun-Herald Sport Short Credentials:
SMH Sport Short Credentials (PDF)
SH Sport Short Credentials (PDF)

The Form

The Form

Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.

Good Food

Good Food

Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.

Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.

For more information, visit the Good Food brand page.

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

Education

Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.

Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:

• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures

The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.

 

Drive

The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

For more information, visit the Drive brand page.

MyCareer

Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the early editorial pages of MyCareer.

For more information contact your Fairfax Employment Network representative, or visit the MyCareer brand page.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.

Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

 

The Fairfax Sport sites are a part of the Digital Network.

goodfood.com.au

The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.

For more information, visit the Good Food brand page.

Technology

The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.

Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.

Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)

Digital Life

Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.

Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.

Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.

Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)

Digital Life is a part of the Digital Network.

 

IT Pro

IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.

IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)

IT Pro is a part of the Digital Network.

 

Entertainment

Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.

Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.

Click the link below to download the Entertainment Short Credentials:

Entertainment – Short Credentials (PDF)

Fairfax Media’s Entertainments sites are a part of the Digital Network.

 

News sites

Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.

Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.

For more information, visit the News & Opinion brand page.

 

*Source: Nielsen Hybrid, Jul 2013

Traveller.com.au

The newly created Traveller.com.au inspires travellers, filling the gap in the dreaming and planning phase of their journeys. With rich travel imagery and a unique mix of expert guides from Australia’s best travel journalists and user reviews from TripAdvisor, Traveller.com.au is the starting point for those seeking advice and inspiration on travel experiences.

For more information, visit the Traveller brand page.

 

Mobile Overview

The SMH mobile internet site showcases content from the paper and the websites with a strong focus on the latest breaking news. Users can not only read articles and commentary on a wide range of topics, they can also watch video and view photos to help enhance their experience. If they feel strongly about something, they can log in to post comments – or read comments posted by other users. They can get the latest updates on major national and world events, and keep up-to-date with the sports scores while they’re on the move.

 

 

 

Audience

The SMH m-site is the market leader in delivering breaking news and information to audiences on the go.

Ave Daily UBs Page Impressions Ave Session Duration
M-Site^^ 454,240 43,297,831 2mins 09sec

 

Audience Profile:*

  • Gender: Male 63%, Female 37%
  • Average age: 35 years
  • Metro: 76% live in major metro areas
  • Affluent: More than twice as likely as the general Australian population to earn a personal income of $80k+
  • Educated: More than twice as likely as the general Australian population to have a degree
  • Big spenders: One-third have a high level of discretionary expenditure
  • Grocery buyers: 84% are responsible for grocery buying
  • Social: 85% have used social networking sites in the last 7 days
  • Internet savvy: 67% have purchased something online in the last 7 days
Sources: ^^Nielsen Market Intelligence, Oct 2014. *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Sep 2014, based on mobile web L4W.

 

Advertising Solutions

Mobile offers advertisers the opportunity to reach a tech-savvy audience who are constantly on the move. With a creative suite of advertising products, advertisers will never be short of an innovative advertising solution for their audience.

Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

News (EGN)

This early general news section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.

World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:

News Features
Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
The Heckler: a daily diatribe for getting stuff off your chest.
Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.

News Review

Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.

Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.

SportsDaySport

The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

Click the link below to download The Sun-Herald Sport Short Credentials:
SMH Sport Short Credentials (PDF)
SH Sport Short Credentials (PDF)

The Form

The Form

Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.

Good Food

Good Food

Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.

Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.

For more information, visit the Good Food brand page.

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

Education

Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.

Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:

• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures

The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.

 

Drive

The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

For more information, visit the Drive brand page.

MyCareer

Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the early editorial pages of MyCareer.

For more information contact your Fairfax Employment Network representative, or visit the MyCareer brand page.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.

Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

 

The Fairfax Sport sites are a part of the Digital Network.

goodfood.com.au

The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.

For more information, visit the Good Food brand page.

Technology

The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.

Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.

Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)

Digital Life

Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.

Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.

Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.

Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)

Digital Life is a part of the Digital Network.

 

IT Pro

IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.

IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)

IT Pro is a part of the Digital Network.

 

Entertainment

Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.

Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.

Click the link below to download the Entertainment Short Credentials:

Entertainment – Short Credentials (PDF)

Fairfax Media’s Entertainments sites are a part of the Digital Network.

 

News sites

Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.

Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.

For more information, visit the News & Opinion brand page.

 

*Source: Nielsen Hybrid, Jul 2013

Traveller.com.au

The newly created Traveller.com.au inspires travellers, filling the gap in the dreaming and planning phase of their journeys. With rich travel imagery and a unique mix of expert guides from Australia’s best travel journalists and user reviews from TripAdvisor, Traveller.com.au is the starting point for those seeking advice and inspiration on travel experiences.

For more information, visit the Traveller brand page.

 

Tablet Overview

The SMH iPad App brings together the best elements of the newspaper with the interactive, personal, connected and high-resolution screen of the iPad to take the reader’s news experience to another level.

The content in the App has been carefully curated by our tablet editors to ensure the best articles are available for user enjoyment and experience.  We have infographics and videos and with the personalisation element of the app, users can sync their comments, clippings and news across tablet and desktop so they don’t miss out, no matter which platform they use.

 

 

Audience

Downloads Used in the last 4 weeks Page Impressions
Tablet App 692,579** 235,000* n/a

 

Audience Profile:*

  • Gender: Male 61%, Female 39%
  • Average age: 47 years
  • Metro: 75% live in major metro areas
  • Affluent: Nearly  three times as likely than the general Australian population to earn a personal income of $80k+
  • Educated: More than twice as likely than the general Australian population to have a degree
  • Big spenders: Two-fifths have a high level of discretionary expenditure
  • Grocery buyers: 89% are responsible for grocery buying
  • Social: 71%  have used social networking sites in the last 7 days
  • Internet-savvy: 66% have purchased something online in the last 7 days
Sources: **AppFigures as at end of Oct 2014 (Apple & Android). *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Sept 2014, based on tablet app L4W.

 

Advertising Solutions

Out tablet advertising solutions are at the cutting edge of creative design. We pride ourselves on our innovation and being able to deliver to advertisers solutions that truly engage their audience.

Go to Ad Specs  and Tablet Advertising Guidelines for the full creative specs, templates and deadlines for all our tablet advertising products.

 

Contacts

For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.

News (EGN)

This early general news section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.

World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:

News Features
Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
The Heckler: a daily diatribe for getting stuff off your chest.
Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.

News Review

Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.

Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.

SportsDaySport

The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

Click the link below to download The Sun-Herald Sport Short Credentials:
SMH Sport Short Credentials (PDF)
SH Sport Short Credentials (PDF)

The Form

The Form

Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.

Good Food

Good Food

Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.

Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.

For more information, visit the Good Food brand page.

Traveller

In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.

For more information, visit the Traveller brand page.

 

Education

Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.

Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:

• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures

The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.

 

Drive

The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.

Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.

Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.

“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.

For more information, visit the Drive brand page.

MyCareer

Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.

Place listing next to intelligent editorial content or gain extra exposure with a prime position in the early editorial pages of MyCareer.

For more information contact your Fairfax Employment Network representative, or visit the MyCareer brand page.

Money

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Click the link below to download the short credentials for Money:
Money – Short Credentials (PDF)

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Sport

The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.

Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.

Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.

 

The Fairfax Sport sites are a part of the Digital Network.

goodfood.com.au

The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.

For more information, visit the Good Food brand page.

Technology

The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.

Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.

Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)

Digital Life

Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.

Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.

Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.

Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)

Digital Life is a part of the Digital Network.

 

IT Pro

IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.

IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)

IT Pro is a part of the Digital Network.

 

Entertainment

Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.

Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.

Click the link below to download the Entertainment Short Credentials:

Entertainment – Short Credentials (PDF)

Fairfax Media’s Entertainments sites are a part of the Digital Network.

 

News sites

Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.

Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.

For more information, visit the News & Opinion brand page.

 

*Source: Nielsen Hybrid, Jul 2013

Traveller.com.au

The newly created Traveller.com.au inspires travellers, filling the gap in the dreaming and planning phase of their journeys. With rich travel imagery and a unique mix of expert guides from Australia’s best travel journalists and user reviews from TripAdvisor, Traveller.com.au is the starting point for those seeking advice and inspiration on travel experiences.

For more information, visit the Traveller brand page.

 

Contact Us

Australian Publishing Media - NSWThe Sydney Morning Herald
The Sun-Herald
+61 (02) 9282 2277
Metro Media MagazinesSharina Chongprasith
+61 (02) 9282 1781
sharina.chongprasith@fairfaxmedia.com.au
More information