Daily Life turns one

February 21, 2013

February 21, 2013: Fairfax Women’s Network site Daily Life is celebrating its first birthday this month after a year in which it has eclipsed competitors to become the number one destination for Australian women online.

Following its launch in February 2012, led by former Sunday Life editor Sarah Oakes, Daily Life quickly became Australia’s fastest growing website for women, offering its audience the perfect daily mix of opinion, food, style, beauty, health, relationships and more.

Daily Life audience growth has outpaced its category by 29%* with a unique audience of 588,000.

Oakes said the site has been responsible for breaking stories and providing women with a forum for thought-provoking ideas and debate, as well as some fun and fashion along the way.

“It’s been an amazing year, with Daily Life becoming the category leader just six months into our launch,” Oakes said.

Other highlights since Daily Life’s inception include:

  • Partnership with Shopstyle since launch, integrating them as our exclusive shopping partner
  • Launching a Home section in September 2012 with IKEA as exclusive partner
  • Daily Weather App launched September 2012, combines what to wear and what’s the weather, powered by Shopstyle and Weatherzone.
  • Daily Newsletter launched October 2012 which now has 17,000 subscribers

“With the calibre of our regular contributors, such as Clementine Ford, Dom Knight, Julia Baird, and guest contributors Tanya Plibersek, Corinne Grant and Anne Summers, our audience is deeply engaged with our content – be it finding out who the most influential Australian women are, or browsing opinion pieces, fashion galleries, breaking news and entertainment stories,” Oakes said.

To celebrate this milestone occasion, Daily Life has launched a competition that will allow ten readers to attend an exclusive lunch with Prime Minister Julia Gillard on March 8, International Women’s Day. Other influential women including Tracey Spicer, Tara Moss and Jane Caro have also been invited to attend. It will be a once in a lifetime opportunity for readers to speak one-on-one with the PM before the anticipated September 14 election. http://www.dailylife.com.au/news-and-views/dl-opinion/win-lunch-with-the-prime-minister-20130218-2enbi.html

The lunch is especially significant as all of these women were nominated by readers for Daily Life’s inaugural award celebrating Australia’s Most Influential Women. The award, launched in November 2012 received over 2,000 consumer entries.

Also to help celebrate Daily Life’s first birthday and to meet growing user demand, a new m-site will be launched at the end of February. Currently 14% of the site’s users access Daily Life via their smart phone and the m-site will provide a greater user experience.

“We’re thrilled to have luxury leather goods brand Coach onboard as launch sponsor,” Oakes said.

“Our readers are increasingly using their mobiles to access Daily Life content, so it makes sense for us to give them a satisfying mobile experience,” she added.

“As Australia’s number one women’s online destination we’re not resting on our laurels and have an array of exciting developments we’ll be rolling out over the coming year.”

*Source: Nielsen Netview Jan 2013

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About Fairfax Media
Fairfax Media is a leading Australasian media company with metropolitan, rural and regional publications and websites across Australia and New Zealand.

Fairfax Media publishes the highly respected metropolitan publications The Sydney Morning Herald and The Age along with Australia’s leading online news websites smh.com.au, theage.com.au, Brisbanetimes.com.au and WAtoday.com.au. Other niche websites include the popular parenting website Essentialbaby.com.au and the youth site TheVine.com.au. The company has a large stable of successful websites in key vertical markets including RSVP.com.au, Stayz.com.au, InvestSmart.com.au, OMG, Australian Property Monitors, Commerce Australia, TenderLink and the recently acquired Occupancy.

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