Overview

Melbourne Weekly Eastern - Map

Advertising in Melbourne Weekly Eastern

Melbourne Weekly Eastern is the magazine of choice for news and information on what is happening locally.

The magazine is a complete guide for readers about what’s on – from gallery openings to community meetings.

Melbourne Weekly Eastern celebrates the area’s stars - in sport, community services, business, arts and hospitality.

With its in-depth features on issues affecting the community to the top bargains and the big-ticket items in property, fashion, home design and entertainment, Melbourne Weekly Eastern is the number one choice for readers in the outer-eastern suburbs.

www.melbourneweeklyeastern.com.au

Publication Overview

Circulation: 92,797*

*Source: CAB Audit Oct 09 - Mar 10

Published Tuesday
(Code: MWE)

Delivery Summary:

Blackburn	3130
Box Hill	3128
Box Hill North	3129
Bulleen	3105
Burwood East	3151
Doncaster	3108
Doncaster East	3109
Donvale	3111
Forest Hill	3131
Lower Templestowe	3107
Mitcham	3132
Park Orchards	3114
Templestowe	3106
Vermont	3133
Warrandyte	3113
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Tuesday)

The advertising rates for Melbourne Weekly Eastern can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2011.

For further information contact our Briar Hill Office:
Sales: northads@fairfax.com.au
Editorial: newsroom@fairfax.com.au
tel: (03) 9404 7333
fax: (03) 9404 7332
Address: Unit 8, 18 Sherbourne Road, Briar Hill, VIC, 3088

Agency Representative: Edwina Sahhar - Senior Agency Account Manager
tel: (03) 8667 2203 or email: fcnagency@fairfax.com.au

Melbourne Weekly Eastern - Advertising Rates

Size	Casual Rates
DPS (GST Ex)	$5,659.00
DPS (GST In)	$6,224.90
Full Page (GST Ex)	$3,143.00
Full Page (GST In)	$3,457.30
1/2 Page (GST Ex)	$1,732.00
1/2 Page (GST In)	$1,905.20
1/4 Page (GST Ex)	$881.00
1/4 Page (GST In)	$969.10
1/8 Page (GST Ex)	$447.00
1/8 Page (GST In)	$491.70
Insert Rates:
$74.00 (GST ex.) per 1,000 up to 8 (A4) pages
$81.40 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial distribution runs are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Opposite Contents Page	15%
Contents Page Strip	25%
Back Cover	30%
Specified Positions	10%
Classifieds Rates (GST Ex):
Rate per column cm (min 3cms) 1-3 weeks	$12.58
Rate per column cm (min 3cms) 4-12 weeks	$11.95
Rate per column cm (min 3cms) 13-51 weeks	$11.32
Rate per column cm (min 3cms) 52+ weeks	$10.06
Rate per line (Min 4 lines) 1-12 weeks	$6.56
Rate per line (Min 4 lines) 13+ weeks	$5.90
Additional charges: +20% loading for Full Colour and +10% loading for Spot Colour.
For packages please call 13 24 25 or email classfcn@fairfax.com.au
Rates are effective until June 2011.

Downloads

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	Advertising T&C's
	Melbourne Weekly Eastern Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Melbourne Weekly Eastern - Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Monday 5.00pm (8 days prior)
Supplied material	Thursday 10.00am

Real Estate Deadlines
Bookings	Monday 4.00pm
Supplied material	Thursday 3.00pm

Classified Deadlines
All classifieds	Friday 3.30pm

Conditions	Early deadlines apply to public holidays.

Downloads

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	Magazine Specs Download
	Classifieds Size and Mechanical Data

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing Fairfax Weekly mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. Fairfax Community Network is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Anton Hoffman
t: (03) 5979 3199
m: 0411 119 379
e: anton.hoffman@fairfaxmedia.com.au

Research

Please see the link below for the Melbourne Weekly Eastern Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Melbourne Weekly Eastern in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Melbourne Weekly Eastern - Readership Statistics

Readership Facts** Percentage

Gender

Men 40%

Women 60%

Age

18-24 5%

25-49 36%

50+ 56%

Total 18 and Over 97%

Education Level

Have Diploma or Degree 49%

Household Income

$70,000 + 25%

Socio-Economic

AB Quintile 35%

Children in household 25%

Vehicle Ownership

Own 2 or more vehicles 40%

Intend to purchase a car in next 4 years 40%

Home Ownership

Own Home 53%

Activities in the past 3 months

Went to a BYO restaurant 58%

Went to a cafe for coffee or tea 68%

Went to a clothing store or boutique 75%

Went to a department store 87%

Used a computer in the home 82%


Circulation 92,797* *Source: CAB Audit Oct 09 - Mar 10	Readership 49,000 Source: Roy Morgan Readership Survey Apr 08 - Mar 10

Downloads

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Features

Melbourne Weekly Eastern publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Weekly publications Sales Representative who can advise you on upcoming opportunities, or alternatively the Fairfax Community Network Briar Hill Office on (03) 9404 7333.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Regular sections in Melbourne Weekly Eastern include:

Time Out: Find out what's new, upcoming and tried and tested in food and wine, music, theatre and the arts, galleries, festivals and community events.

Domain: This section goes to the heart of the local real estate market, providing current property news, information and latest listings. It's just what you're looking for.

Drive: This section showcases new and used vehicles, supported by reliable and comprehensive information.

Classifieds: The best place to find all trades and services and the premium location for local employment advertising and information.

Inside & Out: Regular and reliable information on design options for both indoors and outdoors.

The Look: Contemporary information on trends in fashion, beauty, health and fitness.

Contacts

Fairfax Community Network - Briar Hill Office

Unit 8, 18 Sherbourne Road, Briar Hill, VIC, 3088

tel: (03) 9404 7333
fax: (03) 9404 7332

Acting Editor

name: Dan Stock
e: dan.stock@fairfax.com.au
t: (03) 8667 4700
f: 1300 305 856

Agency Representative - Victorian Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: (03) 8667 2203

Sales Manager

name: Frank Tenace
e: frank.tenace@fairfaxmedia.com.au
t: (03) 9404 7302
f: (03) 9404 7332

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 8667 4766
f: 1300 305 856

Real Estate Manager

name: Jonathan Walker
e: jonathan.walker@fairfaxmedia.com.au
t: (03) 9404 7310
f: (03) 9404 7332

Production Supervisor

name: Nick Clayton
e: nick.clayton@fairfax.com.au
t: (03) 8667 4700
f: 1300 305 856

Sales and Marketing Director

name: Matt Maasdijk
e: matthew.maasdijk@fairfax.com.au
t: (03) 8667 4700
f: 1300 305 856

Distribution Manager

name: Neale Heard
e: neale.heard@fairfax.com.au
t: (03) 8667 4812
f: 1300 305 856

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Distribution Enquiries

email: fcnvic_distribution@jfh.com.au
t: (03) 5970 4842

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Edwina Sahhar Senior Agency Account Manager t: (03) 8667 2203 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Liz Molyneux Fairfax Media Publications Pty Ltd t: (08) 9327 4802 e: lmolyneux@fairfaxmedia.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au