Case Studies
Fairfax Media are committed to providing accountability research for our advertisers’ campaigns. We partner with a broad range of research companies to provide campaign tracking and advertising effectiveness analysis.
Resources
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Mazda CX-5
Sponsorship of the Good Food website generated lifts across all brand metrics for Mazda CX-5 with significant lifts in advertising awareness and purchase intention.Read more -
Zyrtec
Fairfax Media mobile & tablet advertising drives significant lifts in unprompted brand awareness, message association and purchase intention for Zyrtec.Read more -
Blackmores
Fairfax Metro drives further purchase intent for a market leader with an innovative print campaign for Blackmores. Exposure to the campaign helped Blackmores maintain its top ranking in the competitive set.Read more -
HSBC
Fairfax mobile advertising drove an incremental campaign effect to online advertising for HSBC.Read more -
Mazda MX-5
Exposure to the Mazda MX-5 campaign in the Good Weekend showed significant increases in brand favourability, brand recommendation and purchase intention.Read more -
Audi A4
Fairfax online advertising drives significant lifts in brand awareness, favourability and purchase intent for Audi A4.Read more -
Caltrate Vitamin D
Exposure to the Caltrate Vitamin D campaign on Fairfax Media's Women's Network showed significant increases in all key brand metrics particularly amongst the female audience.Read more -
Hyundai Metro Block
The Metro Block campaign allowed Hyundai to secure premium placements at key times throughout the day across all Fairfax Metro Media masthead platforms which proved to be very effective.Read more
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