Research Reports
Fairfax Media regularly commissions and runs proprietary research on our consumers, exploring their relationships with our brand assets as well as media in general.
Resources
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Auto Research
A recent Fairfax Media study uncovered some interesting findings around how life-stage and automotive brand attributes shape the new car purchase process.Read more -
AFR.com Audience Growth
The Financial Review unlocked its digital content over the summer to give new users free access to AFR.com.Read more -
Fairfax Radio Survey
The Fairfax Radio Network comprises of the only talk radio network in the country, with at least one station in every major capital city.Read more -
Essential Baby Audience Study
Learn about a week in the life of a typical Essential Baby mum. This research focuses on our Essential Baby audiences' behaviour around grocery buying, food & recipe inspiration and retail & toy purchasing behaviour.Read more -
Fashion Category Research
Understand where the Fairfax Metro audience turns towards to for fashion inspiration and follow their journey from the fashion research to purchase phase.Read more -
Health & Beauty Category Reseach
Through this research Fairfax Media aimed to discover our audiences' attitudes towards health & beauty, and how they progress through the decision making process in this category.Read more -
FMCG Category Research
How do people decide where to grocery shop and what to buy? Where do they find recipe inspiration? What platforms are used in the grocery buying journey? Fairfax Media asked its audience these questions and more in our FMCG Category Presentation.Read more -
FMMAR Monthly Results: Feb-13
The monthly Fairfax Metro Media Audience Report (FMMAR) for February provides a comprehensive overview of audience measurement across Fairfax Metro Media mastheads and platforms.Read more -
Broadsheet to Compact – Neuro Engagement Study
A world first neuro engagement study with real - life newspaper reading has tested the impact of the Sydney Morning Herald and The Age new compact design on reader engagement, visual attention and advertising effectiveness.Read more -
What Women Want
In the aim of answering the age-old question of 'What Women Want', Sunday Life magazine ran a survey to investigate our female audience and their attitudes towards key categories.Read more