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The Australian Financial Review


  • Brand Overview
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Brand Overview

About The Australian Financial Review

The essential daily business intelligence partner for leading business professionals and personal investors keeping them constantly engaged via the complementary newspaper, digital and event channels.

The newspaper gives readers the daily big picture, and the ability to browse the broader news and analysis. People read the sections and subjects that matter most to them. The website gives users the ability to be constantly informed and dig more deeply into the subjects of particular and immediate interest. Financial Review’s conference and event program addresses a wide range of professional development and business networking needs across key topics, industry sectors and professions. Our premier events are in many cases the leading national events on these subjects.

Collectively, through the knowledge and experience of Australia’s largest dedicated business newsroom we help people join the dots and be more confident about their views and decisions they need to make.

That’s why the Financial Review is the Daily Habit of Successful People.

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Events & Conferences

The Financial Review Events team is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Financial Review Group publication mastheads, including The Australian Financial Review, BRW, CFO, BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Conferences and Events, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Monday - Friday: 237,000

67% of Financial Review readers are ABs. The Financial Review has the highest AB profile of any newspaper in Australia.

Source: Roy Morgan Research, December 2011

Circulation

Monday - Friday: 72,282

Source: Audit Bureau of Circulations, December 2011

afr.com

The Financial Review website gives users the ability to be consistently informed and dig deeply into the subjects of particular and immediate interest such as Markets, DIY Super, Resources, Technology and much more.

For more information on afr.com, please see the Financial Review Group section of Fairfax Online (left of the page) and click on the afr.com link.

Audience

The Australian Financial Review (M-F) is the highest reaching publication in Australia amongst senior business executives.

Source: Australia’s Business Readership Survey 2011

The Australian Financial Review has a high powered, high earning audience whose spending power is great regardless of the economic climate of the day.

Readers of The Australian Financial Review have the highest average annual income of all newspapers in Australia, while the newspaper also has the highest proportion of "Big Spenders" of all newspapers in Australia.

Source: Roy Morgan Sept 2011

Overview
Australia’s Business Readership survey

For information regarding the Australian Business Readership Survey, please click below

Readership Profiles

For a detailed readership profile of the The Australian Financial Review (Mon to Fri),  please click below

The Australian Financial Review Media Kit

To download a PDF° file of The Australian Financial Review Media Kit, please click on the link below.

Readership

Monday-Friday

237,000

67% of Financial Review readers are ABs. The Financial Review has the highest AB profile of any newspaper in Australia.

Weekend Edition

153,000

56% of Weekend Financial Review readers are ABs. The Weekend Financial Review has the second highest AB profile of any newspaper in Australia.

Source: Roy Morgan Dec 2011

Profile
Financial Review Media Kit
Financial Review Audience Profile
Financial Review Readership Profile
Life & Leisure Media Kit
Life & Leisure Audience Profile
Life & Leisure Readership Profile
L&L Luxury Media Kit
Sophisticated Traveller Media Kit
Technology Flyer
Gear to Success
Australia Business Readership Survey Overview
Weekend Financial Review Flyer
Education Reader Insights
Circulation

Monday-Friday

72,282

Weekend Edition

81,667

Source: ABC December 2011

 
 
Rates
To negotiate your best rates, contact your Sales Executive  

All advertising rates for The Australian Financial Review Monday-Friday, Financial Review Life & Leisure, and the Weekend Financial Review are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader and printed as necessary.

Please note the below table is a broad representation of the ratecard. Positional & Colour loadings apply. Please click on the PDF for more details.



View or Download our Rate Cards

To download the The Australian Financial Review Rates Card, click on the links at the bottom of the page.
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The Australian Financial Review Ratecard

The Australian Financial ReviewCasual RateCasual Rate (incl. GST)
Monday - Friday Run of Paper$66.70 $73.37
Monday - Friday Property Section$87.75 $96.52
Friday Recruitment & Front Half$110.65 $121.72
Life & Leisure Full Page$19,434 $21,377.40

Discount is calculated by projected advertising volume usage in The Australian Financial Review over a 12 month period. $pcc=Dollars per column centimetre.

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Weekend Financial Review Ratecard

Weekend Financial ReviewCasual RateCasual Rate (incl GST)
Run of Paper$50.13 $55.14
Life & Leisure Full Page$19,434 $21,377.40

Discount is calculated by projected advertising volume usage in The Australian Financial Review over a 12 month period. $pcc=Dollars per column centimetre.

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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
The Australian Financial Review Rate Card 2012
Life & Leisure Rate Card 2012
The Australian Financial Review - Direct Marketing Media Kit/Rates
Advertising Display Sizes
Specs / Deadlines
Contact your local customer service office  
Specifications

For detailed specifications, click on the links at the bottom of the page.
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Deadlines: Monday - Friday
Ad TypeBookingCancellationMaterial
Mono10am, 2 business days prior to publication10am, 2 business days prior to publication3pm, day prior to publication
Colour10am, 5 business days prior to publication10am, 7 days prior to publication3pm, day prior to publication
Life & Leisure10am, Monday prior to publication10am, Monday prior to publication3pm, Tuesday prior to publication
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Deadlines: Weekend
Ad TypeBookingCancellationMaterial
Mono10am, 2 business days prior to publication10am, 2 business days prior to publicationMidday, Friday prior to publication
Colour10am, 5 business days prior to publication10am, 7 days prior to publicationMidday, Friday prior to publication
Life & Leisure10am, Monday prior to publication10am, Monday prior to publication3pm, Tuesday prior to publication
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Useful Information
You’ll need the PDF reader to view PDF’s download acrobat reader
Material Specifications
Sections

The Australian Financial Review prides itself on providing accurate and intelligent editorial. Our individual sections allow readers to source the information directly relevant to them in an accessible format. They also allow advertisers to direct their message at their specific target market.

To find out more about each section click on the links below:

For more information on advertising contact The Australian Financial Review representative in your state.

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Section Table
Title
Show All
Mon
Select
Tues
Select
Wed
Select
Thur
Select
Fri
Select
Sat
Select
Sun
Select
Art & Saleroom
Portfolio
Companies and Markets
Enterprise
Government Business
Review
World
Education
Executive Recruitment
Portfolio
Managed Funds
Mens Health
Technology
Legal Affairs
Life & Leisure
Life & Leisure Luxury Magazine
Life & Leisure Sophisticated Traveller Magazine
Marketing & Media
Property
Special Reports
Sports Review
Notices
Show all sections
Categories

The Australian Financial Review has a proud history of varied, but relevant editorial for the Business community.



Browse through from our categories below to find which one is most suitable:
Arts & Entertainment
Business
Current Affairs
Education
Executive Recruitment
Finance
Health
Information Technology
Law
Leisure & Travel
Marketing & Media
Property
Special Reports
Sport
Notices
 
Features & Reports
For more information, contact your advertising representative  

Special Reports

The Australian Financial Review publishes weekly Special Reports, which cover a broad range of topics and industries that are in the news or the focus of change. The reports explore subjects to a depth not usually possible on a day-to-day basis and are aimed at providing high-quality editorial material that gives a greater insight into selected topics, such as:

  • Finance
  • Property
  • Resources and the Environment
  • Travel and Business
  • IT&T
  • Automotive
  • Recruitment

To view the 2012 Special Reports Calendar, please see below

Along with weekly special reports, The Australian Financial Review also produces a number of highly anticipated Signature Editions throughout the calendar year, which wrap around the Financial Review on the day of publication.

To see more information on each Signature Edition, please see below.

Signature Editions
Special Reports
Research

Research plays an integral part in the media planning process. Along with the standard industry currency (including Nielsen Online, Roy Morgan, Investment Trends, Marketing Pulse and IPSOS Australia's Business Elite Survey), The Australian Financial Review undertakes additional research to provide advertisers with further insights into our readers.

Reader surveys

Each year, our Insights team conducts a number of reader surveys for The Australian Financial Review to provide advertisers with insights into sectional readership.

At present, reader surveys are available for the following sections:

Education (2011)
Technology (2011)
Market Wrap (2011)
Weekend Financial Review (2010)
Financial Review Magazine (2010)
Luxury Magazine (2009)
Property (2009)
The Sophisticated Traveller Magazine (2009)
Education (2008)

For more information please contact The Australian Financial Review sales representative in your state.

Contacts

For further enquiries. Please contact The Australian Financial Review sales representative.


Sydney
Level 1, 1 Darling Island, Pyrmont
Sydney NSW 2009
Phone: (02) 9282 3415
Fax: (02) 9282 3854
Email: advertising@afr.com.au
Melbourne
Level 6, 655 Collins Street
Docklands Victoria 3008
Phone: (03) 8667 3867
Fax: (03) 8667 3851
Email: bcesarin@afr.com.au
Brisbane
Level 6, 340 Adelaide Street
Brisbane QLD 4000
Phone: (07) 3835 7500
Fax: (07) 3835 7529
Email: thehub@afr.com.au
Adelaide
Brad Barber
Fairfax Media
124 Franklin Street
Adelaide SA 5000
Phone: (08) 8210 1122
Fax: (08) 8212 1210
Email: bbarber@fairfaxmedia.com.au
Perth
Fairfax Media
A15 Level 2, 435 Roberts Road
Subiaco WA 6008
Phone: (08) 9423 8907
Fax: (08) 9423 8922
Email: adekauwe@fairfaxmedia.com.au
London
Brett Warren
Warren International Media Ltd
Suite 12, Rossknoll House, Orion Park
Northfield Avenue London W13 9SJ
Phone: +44 (0) 20 7099 7992
Fax: +44 (0) 870 4953 440
Email: bwarren@warren-media.com
New York
Conover Brown
World Media Inc.
19 West 36th Street, 7th Floor
New York 10018
Phone: 0011 1 212 244 5610
Fax: 0015 1 212 244 5321
Email: sales@worldmediaonline.com
Europe
Robert Logan
Robert Logan & Associates
Suite 12, Rossknoll House, Orion Park
Northfield Avenue London W13 9SJ
Phone: 0011 44 (0) 208 579 4836
Fax: 0015 44 (0) 208 579 5057
Email: rlogan@robertlogan.co.uk
New Zealand
Neil Bowman
McKay & Bowman International Media Representatives Ltd
PO Box 36-490 | 60 McBreen Avenue
Northcote Auckland 0627
Phone: 0011 649 419 0561
Fax: 0015 649 419 2243
Email: neil@mckaybowman.co.nz
Japan
Yasunari Ibe
Shinano International, Inc.
Akasaka Kyowa Bldg, 2F, 1-6-14 Aksaka
Miato-ku Tokyo 107-0052
Phone: 81-3-3584-6420
Fax: 81-3-3505-5628
Email: yibe@bunkoh.com
Hong Kong
Catherine Ha
Publicitas Hong Kong
26/6F Two Chinachem Exchange Square, 338 Kings Road, North Point
Hong Kong
Phone: 0011 852 2516 1519
Fax: 0015 852 2528 3260
Email: catherine.ha@publicitas.com
Singapore
Selena Yan
Manager - Media Sales
21 Merchant Road, #02-01 Royal Merukh Building
Singapore 058267
Phone: +65-6836 2272
Fax: +65-6634 5231
Email: selena.yan@publicitas.com
Malaysia
Shallie Cheng
Publicitas International (Malaysia)
Lot S105, 2nd Floor, Centrepoint, Lebuh Bandar Utama
Bandar Utama, Petaling Jaya Selangor 47800
Phone: 0011 603 772 9 6923
Fax: 0015 603 772 9 7115
Email: esther.chia@publicitas.com
India
Santosh Pandey
The Times of India - International Media Representation
Response Department, Dr. Dadabhoy Naoroki Road
Bombay 400 004
Phone: 0011 91 22 2273 1338
Fax: 0015 91 22 2273 1145
Email: santosh.pandey@timesgroup.com
China
Wendy Lin
Publicitas Beijing
Room 808, 8/F, Tower A, Fullink Plaza. No.18 Chaoyangmenwai Avenue
Beijing 100020, PR China
Phone: +8610 6588 8155 ext 626
Fax: +8610 6588 3110
Email: wendy.lin@publicitas.com.cn
Thailand
Steven Fong
Publicitas Thailand
5th Floor, Lumpini Building, 239/2 Soi Sarasin, Rajdamri Road, Lumpini
Pathumwan Bangkok 10330
Phone: +662 651 9273 to 7
Fax: +662 651 9278
Email: janya.limmanee@publicitas.com
South Africa
Michael Armstrong
Publicity Project Management
Rivonia Village, 3 Mutual Road | PO Box 78811
Rivonia Sandton 2146
Phone: 0011 27 11 803 8 211
Fax: 0015 27 86 503 3237
Email: mike@worldmedia.co.za
Dubai
Vivienne Davidson
Intermedia, Commercial Centre - Safa Park, Sheikh Zayed Road
PO Box 22857, Dubai

Phone: +971 346 6006
Fax: +971 346 6016
Email: vdavidson@intermedia-gulf.com

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