Fairfax Media
  • Rates
  • Specs & Deadlines
  • Fairfax Services
  • Insights
  • Members area
Register Now!
Fairfax Publications
  •   National Dailies
    • The Australian Financial Review
    • The Weekend Financial Review
  •   Metro Dailies
    • The Sydney Morning Herald
    • The Age
    • Herald Classifieds
    • The Sun-Herald
  •   Regional Publications
    • The Newcastle Herald
    • The Port Stephens Examiner
    • The Star
    • The Lakes Mail
    • The Illawarra Mercury
    • The Advertiser
  •   Communities NSW
    • Fairfax Community Newspapers NSW
    • Blacktown Sun
    • St Marys-Mt Druitt Star
    • The Advertiser (Campbelltown/Camden/Wollondilly)
    • Fairfield City Champion
    • Hills News
    • Liverpool City Champion
    • Rouse Hill - Stanhope Gardens News
    • The Sun Parramatta/Holroyd
    • Penrith City Star
    • South West Advertiser
    • St George & Sutherland Shire Leader
  •   Communities VIC
    • Fairfax Community Network VIC
    • The Advocate/North West Advocate
    • Berwick & District Journal/Pakenham Journal
    • Chelsea Mordialloc Mentone Independent
    • CITY
    • Cranbourne Journal
    • Melbourne Weekly Emerald Hill Port Phillip
    • Frankston Independent/Hastings Independent
    • Heidelberg & Diamond Valley Weekly
    • Hume Weekly
    • The Journal
    • Knox Journal
    • The Mail/Altona-Laverton Mail/Williamstown Advertiser
    • Maroondah Journal/Yarra Ranges Journal
    • The Melbourne Times
    • Melbourne Weekly Bayside
    • Melbourne Weekly Eastern
    • Melbourne Weekly
    • Melton Express Telegraph/Moorabool Express Telegraph
    • Monash Journal
    • Moonee Valley Weekly
    • Mornington & Southern Peninsula the Mail
    • Northern Weekly
    • Sunbury Telegraph/Macedon Ranges Telegraph
    • Werribee Banner/Point Cook Banner
  •   Magazines
    • AFR BOSS
    • AFR Magazine
    • AFR Smart Investor
    • Asset
    • BRW
    • CFO
    • CITY
    • Melbourne Weekly Emerald Hill Port Phillip
    • Good Weekend
    • Heidelberg & Diamond Valley Weekly
    • Life & Leisure Luxury Magazine
    • Life & Leisure Sophisticated Traveller
    • Melbourne Weekly Bayside
    • Melbourne Weekly Eastern
    • Melbourne Weekly
    • MIS
    • Northern Weekly
    • Sport&Style
    • Sunday Life
    • the(sydney)magazine
    • theage(melbourne)magazine
    • The Melbourne Times
    • television
  •  
Fairfax Online
  •   Financial Review Group Online
    • Financial Review Group Online
    • afr.com
    • MISaustralia.com
    • afrsmartinvestor.com.au
    • brw.com.au
    • cfoweb.com.au
    • afrmagazine.com.au
    • assetmag.com.au
    • afrboss.com.au
  •   Fairfax Digital
    • Fairfax Digital Network
  • Home The Sydney Morning Herald Home

The Sydney Morning Herald


  • Brand Overview
  • Audience
  • Rates
  • Specs / Deadlines
  • Sections
  • Categories
  • Features & Reports
  • Research
  • Contacts
Brand Overview
The Sydney Morning Herald
A rich history, an unrivalled present and a vibrant future . . . The Sydney Morning Herald is the perfect advertising platform for those seeking an informed, discerning audience.

The Sydney Morning Herald offers independence, authority, integrity, quality and an inquiring, committed readership. Its news pages, analysis and commentary set the standard for journalistic excellence, involving the questioning reader in the affairs of Sydney, Australia and the world.

The paper features a wide number of weekly and daily sections, attractively designed and targeted at contemporary audiences. From food to fashion, and from real estate to racing, our modern sections deliver specialised information amid vibrant pages boasting world-class design.

The Sydney Morning Herald also carries the weekly magazine Good Weekend – Australia’s premier newspaper inserted magazine – and the highly successful quality monthly the(sydney)magazine, providing an innovative advertising platform like no other.

PANPA 2010 Newspaper of the Year

Readership

Monday - Friday: 748,000

Saturday: 1,010,000


Source: Roy Morgan Research, June 2010.

Circulation

Monday - Friday: 207,013

Saturday: 359,200

Source: Audit Bureau of Circulations, June 2010

Audience

The Sydney Morning Herald is the market leader in Sydney and is read by more people than any other newspaper across six days of the week.

It plays an integral and vital role in the daily lives of its readers with the average reader spending 63 minutes with the newspaper each day. This is 50% more time than readers of The Daily Telegraph and results in stronger involvement and influence.

Source: SMH Unique Connections Research, 2008

Overview
The Sydney Morning Herald is the leading NSW newspaper when it comes to reaching influential targets.

Across the week, The Sydney Morning Herald reaches 280,000 more AB readers than The Daily Telegraph.

The Sydney Morning Herald reaches 379,000 people with a degree each weekday.

It is the newspaper of choice among high income earners with 35% of all people in NSW earning $100,000+ reading The Sydney Morning Herald on Saturday.

Use the links below to see the full profile of our readers.

Readership

Monday - Friday: 748,000

Saturday: 1,010,000


Source: Roy Morgan Research, June 2010.

Profile
The Sydney Morning Herald Monday - Friday profile
The Sydney Morning Herald Saturday profile
Circulation

Monday - Friday: 207,013

Saturday: 359,200

Source: Audit Bureau of Circulations, June 2010

 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rates effective 1 July 2010.

For more details, the rate cards for advertising in The Sydney Morning Herald are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

View or Download our Rate Cards

To download the The Sydney Morning Herald Rates Card, click on the links at the bottom of the page.

spacer
Display Rates - Broadsheet Sections
DescriptionSCCM RateCost Calculated As (mono)Cost Calculated As (colour)
55cm x 11col (mono)55cm x 11col (colour)
Monday-Friday Full Page ex GST$87.33$52,834.65$68,685.05
Monday-Friday Full Page inc GST$96.06$58,118.12$75,553.55
Saturday Full Page ex GST$109.23$66,084.15$85,909.40
Saturday Full Page inc GST$120.15$72,692.57$94,500.33
Monday-Friday Tabloid Size ex GST$131.10$79,317.32$103,112.51
Monday-Friday Tabloid Size inc GST$142.26$86,071.29$111,892.68
SaturdayTabloid Size ex GST$153.43$92,825.27$120,672.85
SaturdayTabloid Size inc GST$164.59$99,579.25$129,453.02
38cm x 7col (mono)38cm x 7col (colour)
Monday-Friday Tabloid Size ex GST$87.33$23,229.78$30,198.71
Monday-Friday Tabloid Size inc GST$96.06$25,552.76$33,218.59
Saturday Tabloid Size ex GST$109.23$29,055.18$37,771.73
Saturday Tabloid Size inc GST$120.15$31,960.70$41,548.91
Rate per single column centimetre.
spacer
Modular Display Rates - Tabloid Sections
DescriptionModular RateStrip Ad T14 (1H x 4W)Half Page T44 (4H x 4W)Full Page T84 (8H x 4W)
Monday-Friday ex GST$713.80$2,855.20$11,420.80$22,841.60
Monday-Friday inc GST$785.18$3,140.72$12,562.88$25,125.76
Saturday ex GST$897.65$3,590.60$14,362.40$28,724.80
Saturday inc GST$987.42$3,949.66$15,798.64$31,597.28
Note: Cost based on casual rates. Other modular rates can be calculated by multiplying the modular rate by the number of modules.
spacer
Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
The Sydney Morning Herald rate card
SMH Entertainment rate card
SMH Recruitment rate card
SMH Travel rate card
SMH Inserts rate card
SMH Adhesive Notes rate card
Specs / Deadlines
Contact your local customer service office  
Please note that information contained here may be subject to change without notice.
Specifications

For detailed specifications, click on the links at the bottom of the page.
spacer
Deadlines Monday to Friday
SectionBookingCancellationMaterial
NewsNoon 2 days prior10am 3 working days prior3pm day prior
BusinessNoon 2 days prior10am 3 working days prior3pm day prior
SportNoon 2 days prior10am 3 working days prior3pm day prior
the guide + iconNoon Tuesday5 working days prior3pm Friday
Next10am Tuesday prior6 working days prior10am Friday
Good LivingNoon Tuesday prior6 working days prior5pm Thursday prior
Money10am Wednesday prior6 working days priorNoon Monday
essential5pm Wednesday week prior6 working days prior3pm Tuesday
metro5pm Thursday week prior6 working days priorNoon Wednesday
spacer
Deadlines Saturday
SectionBooking CancellationMaterial
NewsNoon Thursday10am Wednesday Noon Friday
News ReviewNoon Thursday10am Wednesday Noon Friday
Weekend BusinessNoon Thursday10am Wednesday Noon Friday
TravellerNoon Friday week prior5pm Thursday week priorNoon Tuesday
SpectrumNoon Thursday week prior6 working daysNoon Wednesday
spacer
Useful Information
You’ll need the PDF reader to view PDF’s download acrobat reader
Newsprint Sizes
Newsprint Specifications
SMH Insert Specifications
Fairfax Advertising Terms & Conditions
Sections
The Sydney Morning Herald features a wide number of weekly and daily sections, attractively designed and targeted at contemporary audiences. From food to fashion, from real estate to racing, our modern sections deliver specialised information amid vibrant pages boasting world-class design.
spacer
Section Table
Title
Show All
Mon
Select
Tues
Select
Wed
Select
Thur
Select
Fri
Select
Sat
Select
Sun
Select
News (EGN)
News Review
BusinessDay
Money
SportsDay
The Form
The Guide
Metro
Spectrum
Good Living
Domain
Domain North
Domain Inner West
Domain East
Education
Drive Life
Drive
MyCareer
Traveller
Next and Icon
Essential Style
Show all sections
Categories
The Sydney Morning Herald is designed to satisfy every mood and need of Sydney consumers, providing current news and information across a range of categories including business, lifestyle, sport, arts and entertainment.

Browse through from our categories below to find which one is most suitable:
News
Business
Sport
Arts & Entertainment
Food and Drink
Property
Education
Motoring
Employment
Traveller
Other
 
Features & Reports
For more information, contact your advertising representative  
The Sydney Morning Herald publishes a number of special reports throughout the year on many topics including Education, Travel, Entertainment, Home & Living, Careers, Sports and Retail.
Arts & Entertainment
Business and Finance
Food and Drink
Property
Lifestyle
Education
Strategic Features
Government
Employment
Traveller
Research
Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling and strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

The Sydney Morning Herald Unique Connections
Education
Contacts
For more information on The Sydney Morning Herald please contact your sales representative, or refer to the contact details below.
NSW
Level 3
1 Darling Island Road
Pyrmont
NSW 2009
Phone: (02) 9282 2277
VIC
655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 2000
Fax: (03) 8667 2929
QLD
Level 1
167 Eagle Street
Brisbane
QLD 4000
Phone: (07) 3308 1100
SA
124 Franklin Street
Adelaide
SA 5000
Phone: (08) 8212 1212
WA
Level 1
40 Kings Park Road
West Perth
WA 6005
Phone: (08) 9327 4800
London
Brett Warren
Warren International Media Ltd
7 Tenham Avenue
London SW2 4XS
Phone: +44 (0) 20 7099 7992
Fax: +44 (0) 870 4953 440
Email: bwarren@warren-media.com
New York
World Media Inc.
19 West 36th Street, 7th Floor
New York 10018
Phone: 0011 1 212 244 5610
Europe
Robert Logan & Associates
2 Milford Road, Ealing London
London W13 9HZ
Phone: 0011 44 (0) 208 579 4836
Fax: 0015 44 (0) 208 579 5057
Email: robertlogan@robertlogan.co.uk
New Zealand
McKay & Bowman International Media Representatives Ltd
PO BOX 36-490, Northcote Auckland Cnr College
Road & Kilham Avenue, Northcote Auckland
Auckland
Phone: 0011 649 419 0561
Fax: 0015 649 419 2243
Email: neil@mckaybowman.co.nz
Japan
Shinano International, Inc.
Akasaka Kyowa Bldg. 2F
1-6 - 14 Akasaka, Minato-ku
Tokyo 107-0052
Phone: 81-3-3584-6420
Fax: 81-3-3505-5628
Email: yibe@bunkoh.com
Hong Kong
Publicitas Hong Kong
26/F Two Chinachem Exchange Square
338 Kings Road, North Point Hong Kong
Hong Kong
Phone: 0011 852 2516 1519
Fax: 0015 852 2528 3260
Email: cha@publicitas.com
Singapore
Publicitas Singapore Pte Ltd
72, Bendemeer Road
#02-20, The Luzerne, Singapore
339941
Phone: +65-6836 2272
Fax: +65-6297 7302
Email: alam@publicitas.com
Korea
Media Network
IMS Building, 8-3 Nonhyun-dong
Kangnam-gu,
Seoul 135-010
Phone: 0011 82 2 3443 6200
Fax: 0015 82 2 3443 6230
Email: imsco@unitel.co.kr
Malaysia
Publicitas International (Malaysia)
Lot S105, 2nd Floor, Centrepoint, Lebuh bandar Utama,
Bandar Utama
47800 Petaling Jaya, Selangor
Phone: 0011 603 772 9 6923
Fax: 0015 603 772 9 7115
Email: janet.lau@publicitas.com
Taiwan
Lewis International Media Services Company Ltd
Floor 11-14, No. 46, Sec 2
Tun Hua South Road
Taipei
Phone: 0011 886 22 707 5519
Fax: 0015 886 22 709 8348
Email: ky168@ms14.hinet.net
India
The Times of India - International Media Representation
Response Department
Dr Dadabhoy Naoroji Road
Bombay 400 001
Phone: 0011 91 22 2273 1338
Fax: 0015 91 22 2273 1145
Email: santosh.pandey@timesgroup.com
China
Publicitas China
Room 701, Wise Logic International Center
No. 66 Shan Xi Rd North Jing'an District Shanghai
200041, P.R China
Phone: 8621 5116 8877 31
Fax: 8621 5116 0678
Email: jingsj@publicitas.com.cn
Thailand
Publicitas Thailand
5th Floor, Lumpini I Building, 239/2 Soi Sarasin,
Rajdamri Road
Lumpini, Pathumwan, Bangkok, 10330 Thailand
Phone: 662 651 9273 to 7
Fax: 662 651 9278
Email: janya.limmanee@publicitas.com
South Africa
Publicity Project Management
3rd Floor Rovonia Village, 3 Mutual Road Rivonia, Sandton,
South Africa PO Box 78811, Sandton 2146, SA
Phone: +27 11 803 8211
Fax: +27 86 503 3237
Email: mikea@mediashop.co.za
Dubai
Intermedia
Jumeirah Centre, Jumeirah Beach Road, Dubai UAE
PO Box 22857, Dubai

Phone: +9714 342 2112
Fax: +9714 342 1896
Email: administration@intermediagulf.com

Copyright © 2008 Fairfax Media. All rights reserved. Privacy Policy | Conditions Of Use | Terms & Conditions