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  • Home The Sydney Morning Herald Home

The Sydney Morning Herald


  • Brand Overview
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Brand Overview
The Sydney Morning Herald
Influential Readers. Extraordinary Spenders.

A rich history, an unrivalled present and a vibrant future . . . The Sydney Morning Herald is the perfect advertising platform for those seeking an informed, discerning audience.

The Sydney Morning Herald offers independence, authority, integrity, quality and an inquiring, committed readership. Its news pages, analysis and commentary set the standard for journalistic excellence, involving the questioning reader in the affairs of Sydney, Australia and the world.

The paper features a wide number of weekly and daily sections, attractively designed and targeted at contemporary audiences. From food to fashion, and from real estate to racing, our modern sections deliver specialised information amid vibrant pages boasting world-class design.

The Sydney Morning Herald also carries the weekly magazine Good Weekend – Australia’s premier newspaper inserted magazine – and the highly successful quality monthly the(sydney)magazine, providing an innovative advertising platform like no other.


Readership

Monday - Friday: 678,000

Saturday: 963,000


Source: Roy Morgan Research, March 2012.

Circulation

Monday - Friday: 180,960

Saturday: 293,234

Source: Audit Bureau of Circulations, March 2012

Audience

The Sydney Morning Herald is the market leader in Sydney and is read by more people than any other newspaper across six days of the week.

It plays an integral and vital role in the daily lives of its readers with the average reader spending more time with the newspaper each day compared to those readers of The Daily Telegraph. This results in stronger involvement and influence.

Overview
The Sydney Morning Herald is the leading NSW newspaper when it comes to reaching influential targets.

Across the week, The Sydney Morning Herald reaches 236,000 more AB readers than The Daily Telegraph.

The Sydney Morning Herald reaches 653,000 readers with a degree.

It is the newspaper of choice among high income earners with 28% of all people in NSW earning $100,000+ reading The Sydney Morning Herald on Saturday.

Readership

Monday - Friday: 678,000

Saturday: 963,000


Source: Roy Morgan Research, March 2012.

Profile
Circulation

Monday - Friday: 180,960

Saturday: 293,234

Source: Audit Bureau of Circulations, March 2012

 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rates effective 1 July 2011.

For more details, the rate cards for advertising in The Sydney Morning Herald are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

View or Download our Rate Cards

To download the The Sydney Morning Herald Rates Card, click on the links at the bottom of the page.

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Display Rates - Broadsheet Sections
DescriptionSCCM RateCost Calculated As (mono)Cost Calculated As (colour)
55cm x 11col (mono)55cm x 11col (colour)
Monday-Friday Full Page ex GST$89.95$54,419.75$70,745.68
Monday-Friday Full Page inc GST$98.95$59,861.73$77,820.25
Saturday Full Page ex GST$112.51$68,068.55$88,489.12
Saturday Full Page inc GST$123.76$74,875.41$97,338.03
38cm x 7col (mono)38cm x 7col (colour)
Monday-Friday Tabloid Size ex GST$89.95$23,926.70$30,198.71
Monday-Friday Tabloid Size inc GST$98.95$26,319.37$33,218.59
Saturday Tabloid Size ex GST$112.51$29,927.66$32,920.43
Saturday Tabloid Size inc GST$123.76$38,905.96$42,796.56
Rate per single column centimetre.
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Modular Display Rates - Tabloid Sections
DescriptionModular RateStrip Ad T14 (1H x 4W)Half Page T44 (4H x 4W)Full Page T84 (8H x 4W)
Monday-Friday ex GST$735.22$2,940.88$11,763.52$23,527.04
Monday-Friday inc GST$808.74$3,234.97$12,939.87$25,879.74
Saturday ex GST$924.58$3,698.32$14,793.28$29,586.56
Saturday inc GST$1,017.04$4,068.15$16,272.61$32,545.22
Note: Cost based on casual rates. Other modular rates can be calculated by multiplying the modular rate by the number of modules.
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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
The Sydney Morning Herald rate card
Sections rate card
SMH Entertainment rate card
SMH Recruitment rate card
SMH Travel rate card
The Guide rate card
Specs / Deadlines
Contact your local customer service office  
Please note that information contained here may be subject to change without notice.
Specifications

For detailed specifications, click on the links at the bottom of the page.
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Deadlines Monday to Friday
SectionBookingCancellationMaterial
NewsNoon 2 days prior10am 3 working days prior3pm day prior
BusinessNoon 2 days prior10am 3 working days prior3pm day prior
SportNoon 2 days prior10am 3 working days prior3pm day prior
The Guide3pm Monday prior6 working days prior3pm Thursday prior
Good LivingNoon Tuesday prior6 working days prior5pm Thursday prior
Money10am Wednesday prior6 working days priorNoon Monday prior
Style5pm Tuesday week prior6 working days priorNoon Wednesday prior
Metro5pm Thursday week prior6 working days priorNoon Wednesday prior
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Deadlines Saturday
SectionBooking CancellationMaterial
NewsNoon Thursday10am Wednesday Noon Friday
News ReviewNoon Thursday10am Wednesday Noon Friday
Weekend BusinessNoon Thursday10am Wednesday Noon Friday
TravellerNoon Friday week prior5pm Thursday week prior3pm Tuesday
SpectrumNoon Thursday week prior6 working daysNoon Wednesday
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Useful Information
You’ll need the PDF reader to view PDF’s download acrobat reader
Newsprint Sizes
Newsprint Specifications
SMH Insert Specifications
Fairfax Advertising Terms & Conditions
Sections
The Sydney Morning Herald features a wide number of weekly and daily sections, attractively designed and targeted at contemporary audiences. From food to fashion, from real estate to racing, our modern sections deliver specialised information amid vibrant pages boasting world-class design.
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Section Table
Title
Show All
Mon
Select
Tues
Select
Wed
Select
Thur
Select
Fri
Select
Sat
Select
Sun
Select
News (EGN)
News Review
BusinessDay
Money
SportsDay
The Form
The Guide
Metro
Spectrum
Good Living
Domain
Domain North
Domain Inner West
Domain East
Education
Drive Life
Drive
MyCareer
Traveller
Style
Show all sections
Categories
The Sydney Morning Herald is designed to satisfy every mood and need of Sydney consumers, providing current news and information across a range of categories including business, lifestyle, sport, arts and entertainment.

Browse through from our categories below to find which one is most suitable:
News
Business
Sport
Arts & Entertainment
Food and Drink
Property
Education
Motoring
Employment
Travel
Other
 
Features & Reports
For more information, contact your advertising representative  
The Sydney Morning Herald publishes a number of special reports throughout the year on many topics including Education, Travel, Entertainment, Home & Living, Careers, Sports and Retail.
Arts & Entertainment
Business and Finance
Food and Drink
Education
Strategic Features
Travel
Research
Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling and strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

The Sydney Morning Herald
Education
Contacts
For more information on The Sydney Morning Herald please contact your sales representative, or refer to the contact details below.
NSW
Level 3
1 Darling Island Road
Pyrmont
NSW 2009
Phone: (02) 9282 2277
VIC
655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 2000
Fax: (03) 8667 2929
QLD
Level 6
340 Adelaide Street
Brisbane
QLD 4000
Phone: (07) 3835 7542
SA
124 Franklin Street
Adelaide
SA 5000
Phone: (08) 8212 1212
WA
A15 Level 2
435 Roberts Road
Subiaco
WA 6008
Phone: (08) 9423 8903
Fax: (08) 9423 8922
London
Brett Warren
Warren International Media Ltd
Suite 12, Rossknoll House, Orion Park, Northfield Ave
London W13 9SJ
Phone: +44 (0) 20 7099 7992
Fax: +44 (0) 870 4953 440
Email: bwarren@warren-media.com
New York
World Media Inc.
19 West 36th Street, 7th Floor
New York 10018
Phone: 0011 1 212 244 5610
Fax: 0015 1 212 244 5321
Email: sales@worldmediaonline.com
Europe
Robert Logan
Robert Logan & Associates
Suite 12, Rossknoll House, Orion Park, Northfield Ave
London W13 9SJ
Phone: 0011 44 (0) 208 579 4836
Fax: 0015 44 (0) 208 579 5057
Email: robertlogan@robertlogan.co.uk
New Zealand
McKay & Bowman International Media Representatives Ltd
PO BOX 36-490, Northcote, Auckland
60 McBreen Ave, Northcote, Auckland
Auckland
Phone: 0011 649 419 0561
Fax: 0015 649 419 2243
Email: neil@mckaybowman.co.nz
Japan
Shinano International, Inc.
Akasaka Kyowa Bldg. 2F
1-6 - 14 Akasaka, Minato-ku
Tokyo 107-0052
Phone: 0011 81 3 3584 6420
Fax: 0011 81 3 3505 5628
Email: yibe@bunkoh.com
Hong Kong
Publicitas Hong Kong
26/F Two Chinachem Exchange Square
338 Kings Road, North Point
Hong Kong
Phone: 0011 852 2516 1519
Fax: 0015 852 2528 3260
Email: catherine.ha@publicitas.com
Singapore
Publicitas Singapore (S) Pte Ltd
72, Bendemeer Road
#02-20, The Luzerne
Singapore 339941
Phone: 65 6836 2272
Fax: 65 6297 7302
Email: peggy.thay@publicitas.com
Malaysia
Publicitas International Malaysia
S105, 2nd Floor, Centrepoint, Lebuh bandar Utama
Bandar Utama
47800 Petaling Jaya, Selangor
Phone: 0011 603 772 9 6923
Fax: 0015 603 772 9 7115
Email: janet.lau@publicitas.com
India
The Times of India - International Media Representation
Response Department
Dr Dadabhoy Naoroji Road
Bombay 400 001
Phone: 0011 91 22 2273 1338
Fax: 0015 91 22 2273 1145
Email: santosh.pandey@timesgroup.com
China
Publicitas Beijing
Room 808, 8/F, Tower A, Fulllink Plaza
No. 18 Chaoyangmenwai Avenue
Beijing 100020, China
Phone: 86 10 6588 8155 ext.626
Fax: 86 10 6588 3110
Email: wendy.lin@publicitas.com.cn
Thailand
Publicitas Thailand
5th Floor, Lumpini I Building, 239/2 Soi Sarasin,
Rajdamri Road
Lumpini, Pathumwan, Bangkok, 10330 Thailand
Phone: 662 651 9273 to 7
Fax: 662 651 9278
Email: janya.limmanee@publicitas.com
South Africa
Publicity Project Management
Rivonia Village, 3Mutual Road, Rivonia
PO Box 78811, Sandton 2146
South Africa
Phone: 27 11 803 8211
Fax: 27 86 503 3237
Email: mike@worldmediaonline.co.za
Dubai
Vivienne Davidson
Intermedia, Commercial Centre- Safa Park Sheikh Zayed Road
PO Box 22857
Dubai
Phone: 9714 342 2112
Fax: 9714 342 1896
Email: administration@intermediagulf.com

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